My 17-Point Checklist For Teaching Good Writing and Blogging
Image Credit One important lesson from “The Checklist Manifesto” is the idea of creating checklists to guard against failures in complex situations. Investment manager Mohnish...
About
Scott Cowley is an SEO consultant by night, marketing PhD student by day. He was previously head of SEO at ZAGG and SEO manager at SEO.com. He speaks and writes frequently about social media and digital marketing.
Articles
Dear Internet Marketers: Stop Building Your Careers On A Single Commoditized Skill
I just finished conducting interviews for an in-house marketing position. Some of the people I interviewed had extensive backgrounds as copywriters and were looking to...
Effective Link Building Using Event Blogging
Photo Credit You can attend a conference or local event, blog about it, and people will link to it. Having blogged recaps to many different...
Tools to Create Perfect Blog Post Graphics (Without All the Work)
Over a year ago, I wrote a post on blog post graphic resources, with most of my focus set on image generators. Since then, several...
Should Bloggers Be Nervous about Google Plus?
Google Plus: Should bloggers be nervous?
SEO For The Oft-Neglected Blog Home Page
The blog home page is one of the least-optimized pages on a website. It doesn’t get nearly the same level of love as an individual...
So You Want To Start A Big SEO Blog?
Many SEOs have dreams of hitting it big in the SEO blogosphere. So where do you start? Is it better to be unique or better...
Stuff Serious Bloggers Should Remember To Do In Google Analytics
If you’re interested in learning more about blogging optimization through SEO, you can join a free webinar I’ll be hosting today (March 23, 2011) at...
23 Reasons To Add Video Blogging To Your Content Repertoire
In blogging, the written word will never die, but 2011 marks a time in blogging where creating video content has never been cheaper, or easier....
A 12-Step Guide To Sabotaging Your Own Blog Contests
If you’re considering running a contest on your blog, it can be a great way to get new readers, build links, earn community goodwill, and...
Tips For Writing Website Copy That The Client Can’t Possibly Reject
As hard as some web content copywriters try, they always find their writing rejected or sent back for major revision, often multiple times, because the...
3 Creative Ways To Drive More Traffic To Old Blog Posts
In many ways it makes as much sense to promote existing content on your blog as it does to create new content. Every site needs...
How Just Noticeable Difference Theory Impacts Your Blogging
Just noticeable difference (JND) describes the marginal difference in a stimulus (compared to a similar stimulus) needed for that difference to be perceived. Also mathematically...
5 Tips For Giving Your Readers Their Best RSS UX
If you blog, you neglect the RSS reader experience at your own peril. Even while Facebook, Twitter and other social platforms are becoming mainstays for news and content...
Take A Few Blogging Hints From Keynote Speakers
What if your writing could have the captivating influence of a keynote speaker? Writing is little more than presenting with words, after all. It could...
4 Ways To Find Superb Blogs That Nobody’s Talking About
A few of the mainstream search blogs still offer up some morsels of meaty metrics, but many bloggers have turned from meat to “designer milk.”...
Don’t Let Approval Overshadow Your Need For Blogging Goals
Imagine a teacher who can captivate a classroom of students for an hour, get applause and great reviews, but who has never had a student...
DIY Blog Post Graphics For The Non-Designer
Adding pictures and graphics to your blog posts is an easy way to enhance your message. Using a Creative Commons picture or stock photo is...
Go Beyond The Default Social Profile Strategy
During the most recent PubCon, Kenny Hyder spoke in a session called “Online Brand Management Strategies” where he suggested that you should “own” all ten...