A 2-Step Solution to Battle Brand Squatting in PPC
This two-step solution will help you take back valuable impression and click share from paid search competitors bidding on your branded keywords.
About
Steve Yi is the co-founder and CEO of MediaAlpha, the leading provider of marketplace solutions for vertical media.
MediaAlpha’s technology creates efficient, transparent marketplaces for the programmatic buying and selling of vertical search media. The company is projected to enable more than $700 million in advertising transactions across the insurance, travel, education, and personal finance verticals in 2020.
Steve has worked in the internet advertising industry for the last 20 years, after starting his career as an investment banker with Goldman Sachs and a management consultant with Oliver Wyman.
Steve has a J.D. from Harvard Law School and an A.B. from Harvard College.