15 Digital Marketing ROI Metrics You Need To Know
Which digital marketing metrics form your best representation of ROI? Here are 15 you should track and understand.
Stoney G deGeyter
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Stoney deGeyter is 20+ year digital marketing veteran and the author of The Best Damn Web Marketing Checklist, Period! Follow Stoney on Twitter: @StoneyD.
Articles
41 of the Best SEO Job Interview Questions
Asking the right questions will help you see if a candidate is right for the job. These SEO job interview questions can help determine that.
46 SEO Job Interview Questions to Assess a Candidate’s Knowledge
Hiring in SEO is notoriously difficult. Use these questions to determine candidates’ level of knowledge and whether they are a good fit.
9 Essential Types of Webpages Every SEO Pro Needs to Know
Every webpage is important. They should be optimized and be treated as a landing page. Here are pages that give the most SEO value.
SEO Strategy vs. Tactics: What’s the Difference? A Lot!
It’s essential to know the difference between strategy and tactics. And even more vital for the team to use the terminology in the same way.
How to Solve Duplicate Content Issues: The Complete Guide
Duplicate content issues – whether offsite or onsite – can damage your SEO efforts. Here’s how to address it.
The Complete 19-Point Checklist for Writing Checklists
Checklists are essential to tackling a project thoroughly and completely. Learn how to create your own checklists in this guide.
The Complete Guide to Mastering Your Link & Navigation Structure
Learn the best practices that will help you build an efficient navigational structure for your ecommerce website.
10 Lessons from the Micro-Stage of Social Media for the Main Stage of Life
Learn these 10 social media lessons that should be applied to your daily life.
Your (Online) Competitors May Not Be Who You Think They Are
Learn how to make your content stand out from online competitors fighting for the same space.
11 Ways Get Maximum Efficiency from Your SEO Team’s Efforts
Want to get the most out of your SEO team? Here are 11 steps to maximizing your team’s efficiency.
3 Stupid Easy Ways to Drive Conversions
If you want conversions, you have to ask and give visitors a clear path to the desired action. Here’s how.
Don’t Fire Your SEO Yet! 7 Signs SEO Failure May Be Your Fault
Not happy with your SEO results? Before you blame your SEO agency, make sure you are not doing any of these things that might be...
5 Critical Factors When Assessing Competitors
Use these five critical knowledge points to assess your competition before establishing your digital marketing goals.
7 Ways to Keep Great Content from Dying a Slow, Unremarkable Death
Your content will eventually lose traffic and be forgotten – unless you use these tips to keep your website content fresh.
How to Create Content That Targets Each of Your Audiences
Learn how to provide value to your main audience without alienating other possible audiences that could become your “A-Audience” down the line.
Hiring an SEO? Don’t Ask These 13 Dumb Questions
Avoid asking SEO candidates these 13 questions, which have no real value other than to make the interviewer feel smart.
37 Job Interview Questions to Reveal Strategic SEO Thinking
Once you’ve narrowed SEO candidates down based on knowledge and experience, find out what they’ll actually DO using these questions.
“SEO Quickly — Then SEO Correctly”
True website optimization takes time, but there are some quick wins you can grab before getting into the nitty gritty of SEO.
7 Ways to Slow Business Growth and Let Your Competition Win [SATIRE]
If you’re already doing these, I applaud you. Do nothing, and failure is sure to come your way.
Stop Treating Your Website Guests Like Just Another Visitor!
Too often, we treat website guests as unexpected visitors. Learn how to treat them as an anxiously awaited guest so you can turn them into...
Watch Your Language! 7 Ways to Create Customer Service-Oriented Content
Distinguish your company online with great customer service utilizing these seven content tips.
3 Competitive Factors That Influence (or Hinder) Your Online Success
Take a look at three competitive factors that you need to review, assess, and understand if you want to build a web marketing campaign that...
6 SEO Pricing Factors Where Your Ignorance can be Deadly
Learn which factors can impact SEO pricing and proposals to ensure you get a digital marketin campaign that meets your expectations and budget.
The Complete Guide to Mastering E-Commerce Product Page Optimization
Learn how to optimize product pages so that searchers who are ready to buy find you and become your customer rather than a competitor’s.
What is the Difference Between Search Engine Friendly and Search Engine Optimized?
In this article, Stoney deGeyter clears up the confusion regarding the difference between making a site search engine friendly vs search engine optimized.
Let’s Master PDF Optimization & Compression
Use this step-by-step guide to optimize any pdfs on your website that aren’t behind a subscription wall so they can be found by search engines...
The Absolutely, Irrefutably, Unequivocally Most Important Thing Your Website Must Do, and How to Do It
Trust symbols help alleviate fears visitors may have about doing business with you and make them feel comfortable making the purchase. Learn How.
How to Maximize Your Search Rankings
Search rankings don’t last. Here’s how you can maximize your search engine rankings and turn them into traffic that converts into customers.
Optimize Your Site Navigation Using These 4 Steps
Make sure you are considering the navigational needs of your website visitors by working through these mind-blowingly simple steps for navigation optimization.