How to Make Every Web Page a Freakin’ Awesome Landing Page
You can read dozens of articles on making great landing pages, but the purpose of this article isn’t to tell you how to make a...
Stoney G deGeyter
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Stoney deGeyter is 20+ year digital marketing veteran and the author of The Best Damn Web Marketing Checklist, Period! Follow Stoney on Twitter: @StoneyD.
Articles
Win the Web Marketing Championship with These 5 Focuses
To win the web marketing championships, you must focus on five considerations. Otherwise, you may lose the game before it even starts.
Which Comes First: SEO Strategy or Budget? NEITHER!
Most companies use strategy or budget to drive their SEO plan, but Stoney tells you why you should consider a different approach.
Are You Letting Your Visitors Choose Their Own Conversion Adventure?
Websites are much like the Choose Your Own Adventure books of the 1980s, but too many websites have navigation that leads to the ultimate doom...
10 Indispensible People Skills SEOs and Clients Must Practice Daily for Successful Web Marketing
As much, if not more, than technical strategy, successful SEO requires people skills that foster teamwork between SEOs and their clients.
5 Killer SEO Tactics of Yesterday That Will Get You Killed Today
As the five strategies listed in this article will illustrate, the killer SEO tactics of today could actually result in penalties in the future.
WordPress 101: How to Make Your Site Search Engine & Marketing Ready
The suggestions in this article will help make your WordPress site search engine and visitor friendly, making your future web marketing efforts much more effective.
How to Avoid Nasty #SEO Creep After 10 Years of Optimization
Continually assessing your site’s performance, and making tweaks as along the way helps minimize “SEO creep” that can lead to frequent site rebuilds.
Is Your Web Marketing Team Irrelevant? 12 Red Flags to Look For
If you know what to look for, there are a few tell-tale signs that your web marketing team may not be up to par.
A Survival Guide For The Overwhelmed Online Marketer
There are countless things to do to build a strong web presence. This is an online marketing survival guide highlighting the most important aspects.
Is Your SEO Killing It or Getting Killed?
“Movement is life.” In the movie World War Z, those were the words Brad Pitt’s character spoke to a family who opted to barricade themselves...
4 Ways to Make Your Ordinary Content Epic
Content marketing is making a resurgence. The good news is that SEOs and web marketers are now, more than ever, focused on producing quality content,...
How Social Media Changed SEO And Why Your Business Can’t Thrive Without It
Many people ask the question, “Is social media necessary to get good search engine rankings?” In my opinion, they are starting with the wrong question. I...
5 Things SEO Clients Shouldn’t Worry About
When you hire an SEO to optimize your website, there is understandably an element of concern for the success of the optimization campaign. SEO isn’t...
Content Marketing Isn’t A Good Marketing Strategy After All
For years we’ve been treated to the mantra, “Content is King!” and if you listen to all the predictions, it seems 2014 is to be...
7 Lessons in Keyword Stupidity: How Not to Mess Up Keyword Research
Note: This is Part 2 of the post These Aren’t the Keywords You’re Looking For, which is based on a presentation of that name. Check it...
These Aren’t The Keywords You’re Looking For
Note: This post originated as a presentation that never was. At least not yet. Originally intended for Pubcon Vegas 2013, somewhere between completing it and...
SEO All Over All Over Again, Again: Part II*
Ever notice how there is very little originality in the entertainment industry? Every year we’re subject to the same movies and TV shows that we’ve...
*Conversion Testing Not Included
I recently had a discussion on the age-old topic of rankings vs. conversions. While the gentleman I was conversing with agreed that SEO is more...
Things People Shouldn’t Say About Your SEO
Everybody thinks their SEO is the best. Guess what? It’s not. Not yours, not mine, not anybody’s. I didn’t say your SEO strategies aren’t good,...
You Can Win Anything with Engagement
Not too long ago, I was wrapping up several hours of consulting when something amazing jumped out of my mouth. I almost immediately cringed when...
10 Easy-Peasy Conversion Optimization Tips That Make Visitors Happy
If all our clients considered conversions to be as important as top search engine rankings, I think I would pass out. Or pass the beers!...
The Construction of a Search Engine Friendly Web Page
A while back I wrote about the need to have a search engine friendly website before worrying so much about having a search engine optimized...
How Do You Motivate a Search Engine? Motivate a Customer!
Successful SEO is all about leveraging the right amount of motivation. There are a lot of technical aspects of SEO. But really, take all the...
How to Use Customer Personalities to Write Effective SEO Content
In my last post I discussed using personas to create content that targets your potential customer. In that post I defined the differences between personalities...
How to Use Personas to Write Effective SEO Content
Writing content for a website is easy. Writing good, search-engine-friendly content for a website is hard. Writing great search and user-friendly content for your website...
Seven Over-Optimization Penalty What-If’s. Are You Ready for These?
Both Google and Bing told an audience at South by South West (SXSW) that they are actively working on an over-optimization penalty in order to...
The 3-3-3 Online Marketing Investment Model
A few weeks ago I was thinking about how companies seem to haphazardly invest in various aspects of online marketing. Some throw their entire budget...
Are You Using the Right Keywords On Your Site? A Simple Three-Rule Test
Keyword research is important to online marketing efforts. But even more important than that is the keywords you select for your SEO and PPC efforts....
How Much Are You Paying to Send Customers Away?
Engaging in online marketing is all about customer acquisition, ROI and profits. If you see growth in these three areas, you can be reasonably confident...