How to Produce Great Content (Even if You’re a Terrible Writer)
There are a lot of ways to create great content – even if you think you’re a terrible writer. Here are four of them to...
About
Sujan Patel has over 12 years of digital marketing experience and has helped hundreds of clients increase web traffic, boost user acquisition, and grow their businesses. He’s currently the VP of Marketing at When I Work, the top rated employee scheduling software. In addition to his role at When I Work Sujan co-founded ContentMarketer.io and wrote the book on Growth Hacking titled 100 Days of Growth.
Articles
SMM 101: How to Create a #SocialMedia Marketing Plan From the Ground Up
Social media marketing doesn’t have to be intimidating. All you need is a proper platform that can engage your audience and measuring your results.
The 7 Step Process For Writing a Blog Post That People Will Actually Read
Here are seven steps for writing a blog post that people will actually read.
5 Storytelling Best Practices to Make Your Content More Compelling
If you want to separate your content from your competitors, storytelling is a great tactic to add to your content marketing strategy. Several interesting case studies have...
7 of The Best Content Marketing Tools to Use in 2015
Content marketing was big in 2014. Last year, more businesses began regularly investing time and money into content marketing than ever before. That’s not much...
5 Churn Rate Myths to Stop Believing Now
If you’re going to make it your mission to track corporate metrics, churn rate is a great place to start. Unlike vanity metrics – like...
7 Simple Ways to Improve Ad Copy Conversion
Are your sales lackluster? Your click-through rates uninspiring? Chances are it’s not your product that’s the issue – it’s the way you’re selling it! Copywriting...
17 Ways to Stand Out from Your Website’s Competitors
In a world where everyone is in search of the magic bullet that will increase both sales and website traffic, what if I told you...
Why is Content Part of a Smart SEO Strategy?
Over the last several years, search engine optimization (SEO) has matured quite a bit. Now, it’s no longer the practice of stuffing web pages with...
Google’s Recent Webmaster Guideline Changes: What You Need to Know
The brains at Google are always working to make the web a place where users produce content for each other, not just for web crawlers....
Easy To Implement Digital Marketing Productivity Hacks
If you work in digital marketing, then you’re probably no stranger to feeling overwhelmed, unproductive, and like you’re being pulled in a million directions at...
Ten Factors To Consider Before Spending Money On Facebook Ads
If you’re reading this, then it’s probably because you or your company has been thinking about launching a Facebook page. This social network currently boasts...
7 Ways to Make Blogging More Complicated Than It Needs to Be
Far from its origins as a digital mode of journaling, blogging (derived from the phrase “web log”) has gained new status as a powerful content...
Mining Your Social Networks for Content Marketing Ideas
Content marketing is undoubtedly a great way to promote your website, but the problem is that it’s – well – hard! Creating compelling content that...
Email Marketing 101: How to Segment Your List
If you’ve studied digital marketing techniques at all, you’ve probably heard how important it is to compile a list of your customers’ email addresses at...
The Savvy Marketers Guide to Jumping on Internet Memes
The web’s most recent viral success – the Harlem Shake video – was notable for the way companies in all industries jumped on board with...
DIY SEO on a Shoestring Budget
In a perfect world, building search engine referral traffic would be easy. You’d pull out your limitless marketing budget checkbook, call up the industry’s most...
Why Your Customers Aren’t Connecting with Your Content
Digital marketing blogs are packed full of advice these days about how powerful of a strategy content marketing can be for your website’s promotional efforts....
Step-by-Step Guide to Qualifying Your Backlink Sources
We all know that all backlinks are not created equal when it comes to their relative SEO value. But given the sheer number of linking...
7 SEO Tasks That Are Wasting Your Time
As a website owner or SEO, your time is limited. So why on earth would you waste on outdated tactics that are entirely unnecessary in...
Content Marketing Made Easy: 7 Blog Post Formats You Can Copy
While there’s no arguing with the fact that content marketing appears to be the “go to” promotional strategy for digital marketers in 2013, that doesn’t...
Are You Guilty of These 3 Marketing Bad Habits?
As digital marketers, we spend so much time worrying about things like link building techniques and on-site optimization best practices that we seem to forget...
7 Ways to Screw Up a Content Marketing Plan
Content marketing is all the rage right now – and with good reason! Not only can content marketing help you to expand your brand’s recognition...
How to Diagnose and Repair Conversion Rate Problems
There’s almost nothing in the world more frustrating than a website that doesn’t convert as well as you expected it to. After all, you’ve put...
Why You Shouldn’t Use Google’s New “Disavow Links” Tool
There’s no doubt that some webmasters are excited about the potential Google’s new “Disavow Links” tool holds for removing the negative valuation associated with low...
How to Prevent Negative SEO
Google’s recent Penguin update was designed to reduce the impact that low-quality backlinks had on a website’s natural search performance. And while this news was...
Step-by-Step SEO: How to Setup Google+ Authorship
Google initially announced its authorship markup efforts at the 2011 SMX Advanced conference, and yet, many website owners and entrepreneurs have still failed to take...
What’s So Special about Content Marketing?
These days, it seems like you can’t even open an article online without hearing the importance of content marketing being mentioned. Hell, I’ll even admit...
Should You Accept Guest Posts?
It’s no secret in the SEO world that Google’s recent Panda and Penguin algorithm updates have killed off a number of backlink building techniques that...
25 Ways to Boost Community Engagement on Your Website
As a website owner, you’ve probably heard over and over again how important it is to build a community on your website. And while it’s...