Google Ads Incorporates Retail Category Reporting
Retailers can now see Retail Category performance across different delivery avenues in Google Ads.
About
Susan is the Paid Media Reporter for Search Engine Journal. A marketing veteran of almost 20 years, she has managed tens of millions of dollars in the span of her career.
She speaks and teaches internationally at conferences on effective paid media strategies, and has worked with businesses of all kinds, from Fortune 100 companies to local businesses.
With an additional background in email marketing and content, she delivers unique and creative perspectives on using paid media to not just generate sales, but foster lifelong customer relationships.
Articles
YouTube’s Continued Land Grab for TV Dollars: YouTube Select
YouTube continues its moves to grab a share of traditional TV dollars with its new YouTube Select program.
Facebook Is Testing Mid-Roll & Livestream Video Ads: What It Means
Facebook has confirmed they are testing mid-roll video ads, and livestream video ad placements. Here’s what this tells us about their plans in video.
Google Ads Shortens Business Identity Verification Time
Google Ads has updated their policy on their identity verification program, shortening the time frame businesses have to submit documentation.
Facebook Continues Creating In-Stream Ad Transparency
Facebook has expanded four brand safety tools announced yesterday, specific to the in-stream ad placements.
Google Ads Beta Testing Curbside Feature Pickup in Shopping
Google Ads has released an update to help local businesses trying to move inventory during COVID-19: a curbside pickup indicator.
YouTube Expands Ad Formats for TV Screens
YouTube’s announcement capitalizes on sharp YoY growth and anticipated consumption increases during COVID-19.
Google Smart Shopping Beta Testing New Customer Only Goal
Google’s Smart Shopping product is beta testing a new Conversion goal: New Customer Acquisition.
Amazon Ads: Skyrocketing Growth in Q1
Q1 started off with major gains year-over-year for Amazon Ads, with overall 44% growth to $3.9b.
Google, Facebook, and Microsoft Release Q1 Earnings with Similar Stories
Google, Facebook an Microsoft all posted their Q1 results this week, reflecting a somewhat universal experience: growth halted by COVID-19.
TikTok Finally Opens Ads API to a Partner: Sprinklr
TikTok has green lit their first advertising API connection with Sprinklr as a partner.
Snap Launches First Commercial Option on Snapchat Shows
Snapchat is now offering to let for advertisers to be the first ad a user sees that day in their first Snap show session.
Microsoft Ads Introduces Cookie-Based Experiment Feature
Microsoft Ads has added cookie-based audience specifications to their Experiment feature.
Google Call Only Ads Now Include Link Option
Google Ads Call Only ads will now offer advertisers the option to include a link to their website.
Google Ads to Require Identity Verification
Google will begin requiring documentation of user identity and geographic location for advertisers. Here’s why and what’s changing
What to Know About Facebook’s Reversal of the Campaign Budget Optimization Requirement
Facebook sources have confirmed that there will no longer be a required migration to Campaign Budget Optimization.
Google Ads Releases Details Around the $340m Credit for SMBs
Today Google has announced specifics on the COVID-19 SMB ad credit that was originally announced at the end of March.
Quora Revamps Ad Manager Interface
Quora Ads has announced a redesign of their interface, including with a back end code refresh.
Google Waives Ad Serving Fees for News Publishers
For the next 5 months, Google Ads is waiving ad serving fees for news publishers using Google Ad Manager.
YouTube’s Struggle: Soaring Views, Declining Revenue
YouTube publishers are experiencing up to 20% CPM loss due to larger ad issues related to COVID-19.
Strategies for Amazon’s New Product Targeting on Seller Central
The expanded capability in Seller Central means reaching shoppers who are browsing similar and/or complementary product types and categories.
Reddit to Publicly Disclose Political Ad Details
Reddit will be publicly disclosing all political ads, along with a few other service requirements. See what has changed here.
What’s Happening to Paid Media Performance During COVID-19
Plunging CPMs might look bad on the surface, but practitioners say they’re seeing strong results in some sectors.
Facebook Ads Fails to Reject COVID-19 Misinformation
Consumer Reports tested Facebook Ads’ claim they would reject ads spreading COVID-19 misinformation.
Microsoft Ads Expands Conversion Inclusion Options for Advertisers
Microsoft Ads is rolling out options for View-through and “Include in Conversions” settings.
Google Delays Launch of New Partners Program to 2021
Google Ads sent an announcement they are suspending the planned changes to their Partners program until 2021.
Spotify’s Self-Serve Ad Studio Exits Beta to 18 Markets Worldwide
Spotify’s Ads Studio product is rolling out of its beta offering to 18 markets worldwide.
Google Ads, Twitter Amend COVID Ad Policies and Resources
Google Ads and Twitter are the latest to address advertising policies surrounding COVID-19 communications.
Microsoft Ads Redesign Adds New Features
Microsoft has added additional features to the Ad interface redesign. Here’s a look at the latest improvements rolling out.
Google Ads Pulls Plug on Dedicated Support for Many Premier Partners Starting April 1
Google Ads is discontinuing dedicated agency support for some Premier Partners, starting April 1.