Multivariate Testing: What it is and When to Use It
In this post Thijs explains what multivariate testing is, its pros and cons and when you should (and should not) be using it.
About
Thijs de Valk is a behavioural scientist, with a Master’s degree in Pedagogical Sciences. He’s turned geek to work at Yoast. He fills his days with customer support, website and conversion reviews.
Articles
Your Website Needs (Better) Forms
One of the things we notice are hardly ever optimized on most websites are forms. Here are my views on how you should optimize your...
The Basics of Email Marketing
Today’s post will outline why you should start with email marketing and how to make sure you’re getting the biggest impact from your emails.