GA4 Metrics Every Advertiser Should Pay Attention To
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Tim Jensen
Sr. Search Engine Marketing Specialist
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With over a decade of experience in the digital marketing industry, Tim has worked with both B2B and B2C accounts in a wide variety of industries. While comfortable managing ads across all major platforms, he’s particularly intrigued with the crossover between analytics and PPC. Tim currently works as a Sr. Search Engine Marketing Specialist for M&T Bank.
Articles
Tips For Running Paid Media Campaigns In Highly Regulated Industries
Learn how to adapt paid media strategies to account for stricter approval processes and platform regulations within nuanced industries
How To Track Offline Conversions From Your Google Ads
Offline conversion tracking could help improve your PPC efforts. Learn the three ways that you can start incorporating offline conversions in your Google Ads account.
What Is Remarketing: 8 Types Of Remarketing To Consider
Remarketing continues to be an effective tool for paid media marketers. Discover eight types of remarketing you should be considering for your campaigns.
A Guide To LinkedIn Single Image Ad Retargeting
Check out how LinkedIn’s single image ad retargeting feature enables you to capitalize on engagement-based audiences.
How To Make Paid Search Work For B2B Marketing
If you’ve struggled getting PPC to work for B2B, explore some tips to ensure that your ads are reaching the right people and qualifying users.
How Much Can You Trust Recommendations In Google Ads?
Google’s recommendations promise a complete optimization solution for your ad accounts, but how effective are they and should you trust them?
9 Ways To Improve PPC Campaigns With Customer Information
Your own customer data may be your best source of new ideas for ad messaging and targeting. Learn to incorporate customer information into your ads.
8 PPC Best Practices That May Not Be Best for Your Business
PPC marketers are often tempted to follow whatever platforms recommend as best practices, but too often these approaches hurt more than help.
PPC for SaaS Marketing: 6 Proven Ways to Use Paid Search
Reaching the right in-market buyers for SaaS products can be challenging. Learn 6 specific PPC platforms and ad formats that can help.
10 Tips for Facebook Ad Creative
Get inspired and create your most engaging, compelling Facebook Ads creative yet with these expert tips and real-world examples.
10 Top Data Analysis Mistakes Digital Marketers Make
Even experienced digital marketers can make mistakes when looking at data and making decisions. Here are 10 to watch out for.
How to Set Up Google Tag Manager for Better PPC Tracking
Start tagging and start tracking! Implement tracking tags using Google Tag Manager for major PPC platforms: Google Ads, Bing Ads, Facebook, Twitter, and LinkedIn.
How to Use the Facebook Ads Library for Competitive Research
Your competitors’ social advertising strategies provide insight for your own campaigns. Here’s how to use Facebook Ads Library to get a leg up.
How to Use the New Preview Mode in Google Tag Manager
Want to make the most of Google Tag Manager’s new features? Learn four simple steps to start using the updated preview mode in the platform.
How to Make LinkedIn Lead Gen Forms Work for Your Brand
Looking to attract more qualified B2B leads on LinkedIn? Follow these tips to make sure your LinkedIn lead gen forms are set up for success.
13 Facebook Targeting Options You Need to Know About
Setting up Facebook audiences for the first time? Learn about 13 audience targeting options available for your Facebook ad account and how to use them.
It Isn’t Business as Always: Adapting PPC Strategy in Changing Times
Nowadays, running the same ads you’ve always run online will not work. Use these ideas to adapt your PPC strategy.
How to Track Offline Conversions in Microsoft Advertising
Learn how to set up offline conversion tracking in Microsoft Advertising to include data from outside sources.
5 Microsoft Advertising Features You Might Not Know About
Learn to use five Microsoft Advertising features that can help set your campaigns apart.
Ad Reporting Discrepancies: What to Do When Your Data Doesn’t Match
Here’s what you can do when data doesn’t line up between your online advertising platforms.
5 Demand Generation Tactics That Work in PPC
See five suggestions to improve PPC lead generation.
How to Prequalify Traffic with PPC Ads & Increase ROI
Here’s how to use PPC ads to prequalify traffic, discourage users you don’t want, and deliver better ROI.