3 Indispensable Pieces of SEO Advice for Beginners & Clients
New marketers often think there is a “right way” to do SEO or formula to ranking higher. Take this advice from an experienced SEO pro.
About
I am a 19-year veteran of the digital marketing world with previous experience in journalism, public relations and advertising. I’ve been an SEO since 1997. As CEO of WrightIMC, I provide strategy for online media strategies, public relations, and other interactive marketing projects for our clients.
Articles
Will Google Ever Fix the Big Brand Ranking Advantage of More Backlinks?
Just because big brands dominate Google doesn’t mean smaller ones can’t compete. Learn how small companies can hold their own in the SERPs.
Google Ads Is Not For Small Business Anymore. Here’s Why.
Google gave small businesses the impression they will succeed if they just use the Google Ads platform. Learn why that may not be so anymore.
Is There a Way to Optimize for [Blank] in a Search Query?
Google’s ability to semantically understand context helps users get their queries answered. But how can you optimize for [blank]?
How to Work With an SEO Agency (And Secrets They Won’t Tell You)
There are secrets to building a good SEO agency-client relationship. Learn how to grow, nurture, and get the most out of this partnership.
Are Exchanged or Reciprocal Links Okay with Google?
Link exchanges are against Google’s Webmaster Guidelines and can result in manual penalties. Learn how to navigate this when building links.
How SEO Tests & Experiments Can Actually Lead Us Astray
Do you need to invest in SEO tests and experiments to succeed? Learn about the challenges this can present and when testing makes sense.
What’s the Best Way to Get Client Buy-In for SEO?
Even though SEO professionals are hired for their expertise, your advice may be ignored. Learn how to win client buy-in in this Ask An SEO.
Quick & Easy Link Building Ideas You Don’t Want to Overlook
Link building is challenging. Make sure you’re taking advantage of these quick, easy opportunities to gain a relevant, high quality link.
How Does a Page Built Dynamically in Real Time Impact SEO?
In this Ask an SEO: How does a dynamically built page in real-time impact SEO? Learn about dynamic rendering and cannonballs.
Outsourcing Link Building: Should You Buy Links From Random Emails?
Buying links from cold outreach emails may seem easier than link building by yourself but comes with significant risks. Here’s what you need to know.
Why Do Search Rankings on Some Keywords Fluctuate So Much?
There are many reasons why search rankings fluctuate. Read about why it happens and why it’s a good idea to focus on other metrics, too.
Working With Cross-Departmental Decision Makers for SEO Success
Know-how is not enough in digital marketing. Meet your SEO goals by nurturing positive working relationships with other departments and decision-makers.
How to Diagnose Page Ranking Declines: Ask An SEO
Even the most experienced SEO professionals can struggle to diagnose declines in a website’s rank and traffic. Here are a few factors to check out.
5 Simple Conversion Rate Optimization Tips for Lead Generation Sites
For businesses looking to increase leads, every conversion is precious because each could be a paying customer. Here are 5 tips that can help.
How Can I Compete Against Bigger Websites With More Backlinks?
Concentrating on your competitor, and not your own site is a losing situation. Learn the smart strategy to use when competing with bigger websites.
How Branding Supports Search Engine Marketing Success & ROI
It takes more than just great strategy and tactics to make search engine marketing work. Find out how branding makes all the difference.
Should You Disavow Links That Are Stealing Important Rankings With Syndicated Content?
What should you do when another site is outranking your site for your own content? Learn whether you should use the disavow tool and why.
All I Want for Christmas Is My Keyword Data Back
With 2020 drawing to a close and the holidays almost here, what do you think SEO professionals are wishing for? Read on to find out.
Could You Offer People a Reward or Discounts to Gain Backlinks?
While exchanging money or goods for links may be appropriate in some cases, there are potential risks you need to know about. Learn more here.
The Art & Science of Writing Title Tags
Getting your title tags right pays off in many ways. Learn how to write winning title tags that work for both searchers and search engines.
Are Search Engine Ranking Tools Still Useful?
Tracking rankings isn’t as clear cut as it used to be anymore. So are ranking tools still beneficial for SEO? Find out here.
The Forgotten Goal That Converts Better Than SEO
When you combine your search engine marketing efforts with this powerful channel, you’re creating a supercharged ROI machine. Learn more here.
What to Do When Your SEO Competitors Are Up to No Good
Watching your competitors more closely than you watch your own SEO results is a big mistake. Here’s what to focus on instead.
How to Add Keywords in Your Copy While Making Google Love You
Discover some best practices for adding keywords in your web copy that makes sense to users and works for search engines.
How Content Syndication Affects the Performance of Your Original Content
Is content syndication worth a shot? How will it affect the performance of your content? Here are some of the SEO ramifications of syndicated content.
Why Cheap SEO Costs Too Much
Don’t let cheap SEO get your website in trouble. Learn why a low-cost SEO program isn’t the way to go even during a recession.
How Can I Set Up an SEO Agency?
Want to start an SEO agency? You need to look beyond your SEO skills. Find out what it takes to become an SEO agency owner.
You Don’t Have to Code to Be Great at SEO
You can be a great SEO without coding a single line. And that’s fine. There’s room in SEO for many different types of people.
Will Repeatedly Searching & Clicking My Site Increase Rankings?
Rarely in SEO do we have absolute answers, except this one. Without a doubt, clicks alone are not a ranking factor. Learn more here.