4 Under-the-Radar Tips for Optimizing PLAs
As we’ve covered, Product Listing Ads (PLAs) have recently taken their place as one of the most important tools in the digital marketing box for...
About
Tyler Jordan began in the search marketing industry in 2010 and joined PPC Associates in August of 2011. He recently held the position of PPC Manager at Build.com, where he managed hardware and ventilation categories on various sites within the company’s network of stores. While at Build.com, Tyler helped the company grow into one of Retailer Magazine’s top 100 internet retailers, overcoming Lowe’s to become the second-largest online retailer in the home improvement space.
Articles
RLSA: A Practical Use Case
Through the holiday season, I began using Remarketing Lists for Search Ads (RLSA, formerly known as RFSA or Remarketing For Search Ads), and now it’s...