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Top Definition

Bounce Rate

Also known as: exit rate

The percentage of website visitors who leave without visiting another page on that website.

Bounce rates range widely depending on industry and niche.

Although bounce rate can indicate potential content or website issues, it is not a direct ranking factor, according to Google.

FAQ

How does bounce rate affect SEO?

A high bounce rate could mean that your website and the content you offer does not answer the needs of your visitors. This can be a cue to check out your site and optimize.