Content
The content marketing tips, strategies, trends, and updates you need to know to create, promote, and optimize high-quality, relevant, and engaging content for your audience.
5 Ways Personas Can Improve Your Content Marketing
This post outlines a simple five-step framework for applying a buyer persona to your content marketing strategy.
How to Save a Struggling Content-Led Link Building Campaign
Here’s a series of actions you can take to turn things around for your underperforming content-led link building campaign.
8 Mind-Blowing Secrets for Guest Blogging Success
Want to make guest blogging work for your business? These eight strategies will help make your guest blogging more successful.
Top 10 User Engagement KPIs to Measure
Here are some of the most common (and most important) user engagement metrics you should be tracking.
How to 3x Your Blog Traffic with Technical SEO
Technical SEO is powerful. Here’s exactly what we did to more than triple one blog’s search traffic in 12 months.
12 Social Media Engagement KPIs That Matter
Here is a comprehensive guide to all the metrics available to you for evaluating your content and social media marketing.
10 Tips to Get Your Content Reviewed & Approved Faster
These tips will get content out of your client’s “review” pile and onto their site where it can drive traffic.
How to Write for Users & Search Engines
These five types of content can help spark conversations and get your site to the top of search results.
3 Steps to Conjure Content That Performs in Search & Social
Here’s how you can create content that performs well on search and social – and your audience actually cares about.
15 Important Conversion Metrics & Business KPIs You Should Track
Improve your marketing performance and make your business more profitable by monitoring these crucial conversion metrics and KPIs.
13 Steps to Fail Miserably at Blog Writing
Stop blogging wrong. These writing tips will improve your blog, strengthen your brand, and make your readers much happier.
Google AdSense Issues User Generated Content Warning
Google AdSense warns publishers to control User Generated Content… or else.
Your Guide to Picking the Right KPIs for Content
This guide will show you which specific KPIs are most important to B2B or B2C companies, marketing agencies, and publishers.
15 Things to Consider Before Choosing Your Content KPIs
Keep these 15 considerations top of mind when you and your organization are establishing content marketing KPIs and metrics.
What Are Content KPIs & Why Do They Matter?
Here are the most common content KPIs and what they can do to help you become a successful digital marketer.
10 Tips to Simplify Complex Content for Your Audience
Here’s how to create content that’s simple for your readers to understand – regardless of how complicated the subject matter.
11 Best Practices to Boost Landing Page Conversions with Video
Here’s why landing page videos are important and 11 landing page video best practices for higher engagement and more conversions.
12 Tips to Help You Thrive in Voice, Visual & Vertical Search
These technical SEO and content marketing tips will help you connect with your audience across voice, visual, and vertical search.
3 Strategies to Take Your Personalization Program to the Next Level
These three strategies will help you revamp your personalization program.
Using 6 Principles of Persuasion to Increase Conversions
Here are six quick ways to grab the attention of your visitors and influence their purchase and conversion decisions.
3 Reasons Why the New John Lewis Christmas Ad Is a Flop
Here are three content marketing lessons that brands can learn from John Lewis’ 2018 Christmas ad.
A Step-by-Step Guide to Create Content That Attracts High Quality Links
Want links from relevant, quality sites? Here’s how you can create content that consistently attracts top-tier links.
5 Lessons from Netflix on How to Be Successful with Content Marketing
Barry W. Enderwick, who helped build Netflix’s audience, shares his top tips and insights for content marketing success.
How to Use Machine Translation to Localize UGC for Global Websites
Here’s how – and why – you should use machine translation to localize user-generation content for global websites.
How to Tell Google Your Content Has Been Updated
How do you notify Google that you made changes on an already existing content? Learn here.
Why Content Scoring Is the Key to Content Marketing Success
Here’s how content scoring can help streamline your content creation process and ensure your team meets their content creation goals.
Uncommon Blogging Tactics Are Highly Effective, New Study Shows
A recent study on blogging in 2018 shows that the least common blogging tactics are most likely to be successful.
9 Futurist Content Marketing Insights You Must Know Now
Take a futuristic look at how content marketing is evolving into new dimensions, mediums, and experiences.
14 Ways to Avoid Creating Safe & Boring Content
Stand out. Be bold. Be brave. Have some fun. Here’s how to avoid only creating safe and boring content.
5 Simple Steps to Creating Exceptional How-To Content
Here are five important tips for creating how-to content that help build visibility, trust, and respect for your brand.