Content
The content marketing tips, strategies, trends, and updates you need to know to create, promote, and optimize high-quality, relevant, and engaging content for your audience.
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3 Steps to Conjure Content That Performs in Search & Social
Here’s how you can create content that performs well on search and social – and your audience actually cares about.
15 Important Conversion Metrics & Business KPIs You Should Track
Improve your marketing performance and make your business more profitable by monitoring these crucial conversion metrics and KPIs.
13 Steps to Fail Miserably at Blog Writing
Stop blogging wrong. These writing tips will improve your blog, strengthen your brand, and make your readers much happier.
Google AdSense Issues User Generated Content Warning
Google AdSense warns publishers to control User Generated Content… or else.
Your Guide to Picking the Right KPIs for Content
This guide will show you which specific KPIs are most important to B2B or B2C companies, marketing agencies, and publishers.
15 Things to Consider Before Choosing Your Content KPIs
Keep these 15 considerations top of mind when you and your organization are establishing content marketing KPIs and metrics.
What Are Content KPIs & Why Do They Matter?
Here are the most common content KPIs and what they can do to help you become a successful digital marketer.
10 Tips to Simplify Complex Content for Your Audience
Here’s how to create content that’s simple for your readers to understand – regardless of how complicated the subject matter.
11 Best Practices to Boost Landing Page Conversions with Video
Here’s why landing page videos are important and 11 landing page video best practices for higher engagement and more conversions.
12 Tips to Help You Thrive in Voice, Visual & Vertical Search
These technical SEO and content marketing tips will help you connect with your audience across voice, visual, and vertical search.
3 Strategies to Take Your Personalization Program to the Next Level
These three strategies will help you revamp your personalization program.
Using 6 Principles of Persuasion to Increase Conversions
Here are six quick ways to grab the attention of your visitors and influence their purchase and conversion decisions.
3 Reasons Why the New John Lewis Christmas Ad Is a Flop
Here are three content marketing lessons that brands can learn from John Lewis’ 2018 Christmas ad.
A Step-by-Step Guide to Create Content That Attracts High Quality Links
Want links from relevant, quality sites? Here’s how you can create content that consistently attracts top-tier links.
5 Lessons from Netflix on How to Be Successful with Content Marketing
Barry W. Enderwick, who helped build Netflix’s audience, shares his top tips and insights for content marketing success.
How to Use Machine Translation to Localize UGC for Global Websites
Here’s how – and why – you should use machine translation to localize user-generation content for global websites.
How to Tell Google Your Content Has Been Updated
How do you notify Google that you made changes on an already existing content? Learn here.
Why Content Scoring Is the Key to Content Marketing Success
Here’s how content scoring can help streamline your content creation process and ensure your team meets their content creation goals.
Uncommon Blogging Tactics Are Highly Effective, New Study Shows
A recent study on blogging in 2018 shows that the least common blogging tactics are most likely to be successful.
9 Futurist Content Marketing Insights You Must Know Now
Take a futuristic look at how content marketing is evolving into new dimensions, mediums, and experiences.
14 Ways to Avoid Creating Safe & Boring Content
Stand out. Be bold. Be brave. Have some fun. Here’s how to avoid only creating safe and boring content.
5 Simple Steps to Creating Exceptional How-To Content
Here are five important tips for creating how-to content that help build visibility, trust, and respect for your brand.
5 Ways Ecommerce Brands Should Approach Content Marketing
Here are five ways ecommerce brands can establish themselves through content marketing.
Got Writer’s Block? 25 Fast & Proven Cures for Content Creators
Writer’s block happens to every content creator at some point. Here are 25 ideas to overcome it.
5 Content Writing Tips: How to Get to the Point Clearer & Faster
Simple writing delivers a message much quicker. Use these five tips to deliver your marketing messages clearly and quickly.
How Ecommerce Websites Can Achieve E-A-T Quality
Here’s how ecommerce websites can achieve a high level of expertise, authority and trust (E-A-T).
6 Lessons In Video Storytelling You Can Learn from Indian Brands
Read on to learn how you can master the art of video storytelling, just like many brands in India do.
4 Vivid Visuals That Will Increase Your Social Engagement
Here are four types of visuals that get high engagement on social media, and tools you’ll need to make them.
3 Emerging Technologies in Marketing: What You Must Consider
Here’s what marketers should know when incorporating AR, VR, and chatbots into your marketing programs.