Content
The content marketing tips, strategies, trends, and updates you need to know to create, promote, and optimize high-quality, relevant, and engaging content for your audience.
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3 Keys to Writing Compelling Content for People & Search Engines
Here are three points any writer should take into account in order to create catchy content that will also attract organic traffic.
Why Authentic Content Marketing Matters Now More Than Ever
Here is how to demonstrate your authenticity and position your brand as an authority through personalized and powerful content.
5 Ways to Defend Against Content Theft
Here are a few ways you can protect your intellectual content from getting copied or stolen.
4 Pillars of a Successful Legal Content Strategy
Add these four elements to your legal content strategy to attract and convert clients, and earn great search rankings.
A Winning Formula For B2B Content Creation
Here’s why so much B2B content fails to achieve any significant results – and what you can do differently.
How Travel Companies Can Adopt Micro-Moments for Better Content
By understanding travel-specific micro-moments, and the intent behind them, you can tailor your content to satisfy user intent.
How to Boost Your Content Reach & Engagement
Discover some actionable insights on how to fully leverage visual, interactive and mobile content to reach and engage more audience.
Subscribe with Google – New Program for Monetizing Content
Google announces Subscribe with Google, a partnership with news organizations to help increase paid subscriptions.
Here’s How & Why You Should Create Personalized Content
Here’s how you can use audience profiling to create a more personalized content marketing strategy.
Maximize Your Content’s Impact with an Audience-Driven Strategy
Knowing what content your audience wants, and why, will maximize the value of the content you create.
AI, Content & Search: 5 Macro Market Trends for Micro Marketing
Here are five trends and opportunities in AI, search, and content marketing you should take advantage of.
3 Inspiring Ideas to Create Better Content
Have your marketing team look at these three fun ideas to help them start creating better content now.
New Content Trends Report: Social Sharing Down 50% Since 2015
Find out how your content can buck the trend of declining social shares and search engine power.
AI in Content Marketing: 3 Frequently Asked Questions
Incorporating AI into the content marketing process is essential. Here’s how you can start getting comfortable with AI.
15 Inspiring YouTube Video Ideas to Build Your Brand
Need some inspiration? Here are 15 YouTube video ideas you can use, starting today.
Which Is Better: Content Marketing or PPC? The Pros & Cons of Both
Content marketing or PPC? Find out which could be a better investment of your time and marketing investment.
11 Tools That Will Skyrocket Your Content Promotion
These content promotion tools will help you boost your posts’ performance, reach a broader audience, and save tons of time.
Ephemeral Content: Everything Marketers Need to Know
Here’s how you can create compelling ephemeral content for your brand.
Want Big-Ticket Clients? Stop Blogging & Start Calling
Here’s why you’re better off calling than blogging when you want to attract more high-end clients.
Steal These 4 Clickbait Tricks for Shockingly Great Long-Form Content
You won’t believe what long-form content writers can learn from clickbait’s shady, but potent, language techniques.
How 10 Types of Functional Content Fit into a SaaS Lead Funnel
Find out how various types of content fit into a functional content marketing strategy for an SaaS business.
Google Image Search to Make Copyright Disclaimers More Visible
Google will be updating its image search results to make copyright disclaimers more prominent.
62 Top Brand Commerce Experts You Must Follow
The top influencers in brand commerce, segmented by industry influencers, reporters, analysts, and heavy hitters at traditional and challenger brands.
5 Questions to Ask When Analyzing Your Content Marketing Ideas
Want to know which of your content ideas will earn the most links, engagement, and coverage? Ask these five questions.
How to Push Great Content that Isn’t Ranking Well
Trying to push content to the top of Google SERPs? Here are a few considerations you should keep in mind.
HuffPo Kills Contributor Program: What’s the Future of Guest Blogging?
Is the death of HuffPost’s contributors platform the dawning of a new era of guest blogging and content strategy?
Create Great Content from the Start by Following These 3 Steps
Here’s a complete checklist of content planning tasks that every content marketer needs to do on a regular basis
6 Ways to Master the Art of Visual Content Marketing
Here are six practical, inexpensive, and scalable methods of enhancing your visual content marketing.
7 Types of Content That Dominate Position Zero
Learn about the most snipp-able types of content you can create to win position zero.
![Top Blogging Trends: Longer, Fresher Content & More Images [PODCAST]](https://www.searchenginejournal.com/wp-content/uploads/2018/01/Search-Engine-Nerds-Ep141-Banner-760x400.webp)
Top Blogging Trends: Longer, Fresher Content & More Images [PODCAST]
Andy Crestodina talks about the latest blogging statistics and trends.