Content
The content marketing tips, strategies, trends, and updates you need to know to create, promote, and optimize high-quality, relevant, and engaging content for your audience.
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7 Tips to Instantly Improve Skyscraper Content
Here are seven tips to instantly improve the readability of your Skyscraper content.
How to Build Your Brand With Content: 4 Things You Must Do
Here’s how to create content that helps build your business’ brand, build trust, and educate your audience.
10 Content Types That Will Boost Your Traffic
Learn the 10 most effective content types that can help you boost your organic and social traffic.
10 Essential Content Marketing Apps for Your Smartphone
Here are 10 essential content marketing apps you need to help increase your productivity when on the go.
Smart Content & Smart SEO: Mastering Audiences & Architecture
Smart content creation plus smart SEO will produce a highly optimized website that will rank, convert, and delight your audiences.
Content KPIs: Are You Measuring Your Content Correctly?
Here are some of the top content KPIs that you can use on your blog posts, podcasts, case studies and webinars.
7 Times Brands Went Viral for All the Wrong Reasons
All too often, brands mess up. Bad. These seven brands that went viral for all the wrong reasons in 2017.
How to Spy on Your Customers to Get Blog Ideas
Forums, comments, and communities are veritable goldmines for blog ideas. Here’s how to scrape their info.
6 Fundamental Rules for Building a Practical, ROI-Based Content Strategy
Learn how to build a strong content strategy to drive more focused, ROI-based content marketing.
SEO for Home Builders: How to Reach Buyers Earlier In the Sales Cycle
This SEO road map for home builders can give you a serious advantage over your competitors.
How to Create Expert Content: Multi-Channel Fit
Here are some tips to ensure that the expert content you create performs well across all marketing channels.
5 Reasons You Should Remove Outdated Content (And One Reason You Shouldn’t)
Here are five reasons you should remove old content and when you should just leave your old content alone.
How to Create Expert Content: Separation of Responsibilities
How do we involve our experts in the content creation process in a non-coercive way? Read on and find out here.
5 Content Marketing Lessons from YouTube’s Most Famous Cockatoos
Here are a few lessons content marketers can learn from cockatoos with 100,000 subscribers to their YouTube channels.
An Introduction to Using ‘Big Content’ For Link Building
Learn what big content is and how you can begin to think about your own content asset ideas this way.
How to Create Expert Content: Demand-Based Content
Stop making your employees come up with content ideas. Here’s how to choose topics that align with customer demand.
How to Combine SEO & Content for Bigger Wins
Here’s how aligning your SEO and content teams can help your brand achieve maximum marketing impact.
The One Thing You Need to Do to Build a Top Content Marketing Strategy
How to cut through the noise and provide consumers with engaging and personalized content that’s also consistent with brand voice.
How AI & Dynamic Content Are Reinventing Email Marketing
Here’s how AI and dynamic content are helping email marketing become even more personalized – and effective.
7 Powerful Content Secrets That Move People to Take Action
Learn what separates the pros from the beginners and discover the seven content secrets that prompt people to take action.
Here’s Why You Can’t Succeed Without a Content Gap Analysis
Find out why conducting a content gap analysis is just as important as having a complete chocolate chip cookie recipe.
Our Skyscraper Technique Failure & the Lessons We Learned
While the Skyscraper technique is awesome in theory, for us it was a failure. Here’s why.
6 Types of Visual Content That Get the Most Links & Shares
Do you need more social media shares and retweets? More backlinks? Then you need more Visual Content.
How to Successfully Promote Your Infographics
Here are some of the best strategies you need to know when promoting infographics.
4 Ways to Generate Fresh Ideas for Blog Posts
Using these techniques will help you create an ever-flowing pipeline of new – and excellent – blog post ideas.
Which Video Hosting Website Is Best for SEO?
What will help your SEO most: hosting your videos on YouTube, another platform, or your website? Find out here.
6 Content Strategies to Boost Your Digital PR & Link Building Success
Here are six kick-ass strategies you can incorporate into your marketing strategy for optimal content promotion and amplification success.
5 Hidden Content Marketing Costs
Find out about some of the unexpected content marketing costs that you may not have accounted for in your budget.
How to Get More Links to Your Website with 7 Types of Content
Here are seven types of content you should be creating if you want to attract more links to your website.
Google: Improving Low Quality Content is Better Than Deleting It
Google’s John Mueller has cleared up any confusion around what to do with low quality content.