Content
The content marketing tips, strategies, trends, and updates you need to know to create, promote, and optimize high-quality, relevant, and engaging content for your audience.
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This Month In #ContentMarketing: September 2015
So, what happened in the wonderful world of content marketing this month? For one, we are finally moving into the fall season, which means it...
Why QR Codes Are More Outdated Than Your Pog Collection
QR code fever peaked around 2013 and has been sliding into obscurity faster than your pogs against my metal Animaniacs slammer. Here’s why.
How to Build Links Using Data-Driven Content & Blogger Outreach
If you create quality content that people want to view and share, links will come back to you naturally. Here’s how to earn links using...
Video Machine Learning: A Content Marketing Revolution?
Fast data, machine learning, and artificial intelligence are revolutionizing the video marketing industry and creating a competitive content marketing.
7 Ways to Humanize Your Brand
Brands are made by humans, so why do we sometimes feel like the marketing messages being delivered are robotic? 7 ways to humanize your brand.
4 Email Marketing Trends We’ll See as We Gear Up for 2016
Email marketing is one of the most fluid aspects of marketing these days, so it’s important to anticipate trends and prepare. Learn our predictions here.
A Guide to 10X Content: The New Successful Content
How do you rise above the rest of the crowded content space? Find out what the concept of 10x content is, and why your brand...
11 Hacks For Improving Your Email Click Rates
A few key tricks can help your subscriber list actually click through to content in your emails.
#CMWorld 2015 Recap: Day 2
Day two of Content Marketing World started off a little bit later in the morning, which was much appreciated after a long (but awesome!) day...
#CMWorld 2015: Recap Day 1
Today was the first full day of Content Marketing Institute’s Content Marketing World 2015. This was my first time attending and I had heard great...
Getting Started with Influencer Marketing: Tips and Strategies for the “Unfluential”
Influencer marketing is all the rage. But how do you actually do that? How do you get those influencers to pay attention to you and...
The Anatomy of Video Channels that Make Millions
If you can create a video channel that makes money, you can easily walk your way onto the pages of People magazine with the rest...
This Month in #ContentMarketing: August 2015
This month’s content marketing roundup includes how to use analytics to do content marketing better, how personalization can help you write better content, a list...
Should You Personalize Your Messages with Mindset Segmentation?
Mindset segmentation is a new way to think about audience and then create relevant content. Understanding a consumer outside of the buying cycle is crucial.
10 Strengths of a Tantalizingly Good Blogger
How do you become a brilliantly good blogger, the one people will read and tell others about? These ten blogging strengths will get you on...
#SEJThinkTank Recap: The 4 Stages of Link Building w/ @PageOnePower
On Wednesday, August 19th SEJ ThinkTank was joined by two members of the Page One Power team, Cody Cahill and Nicholas Chimonas, for an informative...
13 Ways to Drive #Sales With Your Company Blog
A company blog is essential for establishing your place on the Web. Check out how entrepreneurs used their own blogs to drive product or service...
Persona Behavioral Targeting: An #SEJSummit Interview with Dan Morrison
Loren Baker had the opportunity to talk with Dan Morrison of AimClear to talk about how persona behavioral targeting is important in content planning.
The Dos and Don’ts of Integrated Marketing: An #SEJSummit Interview with Lauren Vacarello
At #SEJSummt Silicon Valley, Loren Baker had the opportunity to talk with Lauren Vacarello about the do’s and dont’s of integrated marketing.
#SEJSummit Speaker Eric Enge Tells Us What’s Next in Digital & Content Marketing
Eric Enge is one of our speakers at our next SEJ Summit, happening at the Chelsea NYC Hotel on September 16th.
How Your Brand Can Become a Part of the Live-Streaming Revolution
How can your brand use live streaming to create relevant and buzz-worthy content? Here some helpful advice and examples of brands who are doing it...
The New York Times Built a Bot to Predict Successful Social Media Stories
The New York Times aims to predict which stories will do well on social media with a bot that runs within popular messaging app Slack.
20 Useful Content Marketing Tips You Might Not Be Using – But Should
This list of content marketing tips is a must-read, including some that are often overlooked by many marketers. Find out what you could be missing...
10 Awesome Video Marketing Tools
Here are ten tools that can help your business spice-up and improve its video marketing initiative.
This Month in Content Marketing: July 2015
In honor of summer and my slightly lower than average level of motivation, this month’s content marketing roundup will focus on developing content that is...
Marketing on a Budget: How to Produce Great Content Without Breaking the Bank
Want to create great content but have a small marketing budget? Here are some ideas to help you create amazing content without breaking the bank!
Human vs. the Machine: Why We Will Always Need Human Content Creation
Will machines ever be able to replace human content creation? Learn from Julia McCoy how emotional, inspiring content can never be machine-produced.
6 Absolutely Free Ways to Build a Community Around Your Blog
How do you measure the success of a blog? Your blog should be a community of users, not a place to host content.
A Trillion-Dollar Demographic: 10 Brands That Got Millennial Marketing Right
Wondering how to approach Millennial marketing? Learn from ten brands that got it right with their campaigns.
Five Reasons Your Blog Will Never Convert
Is your blog not converting? Is not contributing towards an end goal or ROI? You might be doing it wrong.