Content
The content marketing tips, strategies, trends, and updates you need to know to create, promote, and optimize high-quality, relevant, and engaging content for your audience.
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How to Use Guest Blogging for Lead Generation
Back in April, I wrote an article on Search Engine Journal that explained how to optimize a website to rank for multiple locations. Having worked...
How To Turn A Product Description Into a Great Product Story
“Describe your product. They’ll buy.”– that is about as likely as whistling and expecting a dinosaur to come out of the woods, longing for a pat...
20 Ways to Make Your Content More Shareable
Everything that can be said has been said before. Now, we need to find new ways of saying it. And that’s exactly what this post...
5 Ways to Weaponize Mobile Content Marketing via Native Advertising
The world has gone mobile in a big way and brands are using growth hacking techniques to reach those “on the go” consumers via content marketing and...
8 Content Marketing Strategies to Borrow From Bigger Brands
Make top content marketing strategies used by big brands work for your small business.
6 Reasons Why Outsourcing Content Creation Isn’t a Bad Idea
More and more companies include content creation as part of their marketing strategies. They do it for SEO purposes, or because they have read 2014...
Shh…If You Listen Closely, You’ll Know What Your Customers Want You to Write
[pullquote]”The most basic of all human needs is the need to understand and be understood. The best way to understand people is to listen to...
5 Lessons Learned From Preparing an Interactive Infographic for Poker Giant WSOP
While they might not offer as much in terms of links, successful infographics still offer tons of benefits for businesses in areas such as conversion and acquisition, as well as branding, awareness,...
How Yelp Trends Can Help Content Managers Earn Better Search Results
Yelp has become an essential business tool for building and maintaining an online reputation. Research shows 90 percent of Yelp users say positive reviews impact...
Ask The Writers: Is The LinkedIn Publishing Platform Worth It?
I’ve done two posts so far as part of our “Ask The Experts” series on Panda 4.0/Payday Loan 2.0 Update and then a followup a few...
Squidoo To Move Content Over To HubPages After Being Acquired
Seth Godin, prolific marketer and founder of Squidoo, announced late last week that his content platform is getting acquired by HubPages. Popular content on Squidoo...
SEOlympics: Best Marketing Blogs of Canada
Every month we are highlighting some of the best marketing blogs around the world with the SEJ SEOlympics. This time around we are visiting our lovely neighbors to the north...
Many Writers, One Voice: Your Brand
You don’t know me. You may not even know I exist. More importantly, I don’t know you. I am the voice of your company. Sounds...
Rise Above: 5 Ways to Make Your Content Compelling
Content marketing is here to stay. The problem is, you can bet your competitors are doing it too. To be successful now, you need to...
Keeping Readers Interested: 17 Things to Write About on Your Company Blog
Are you writing things your customers actually want to read?
What People Probably Hate Most About Your Blog Posts
Whether you’re sharing your passion about a certain topic or looking to boost sales, blogging has become a way of life for a lot of people. In fact, when...
Reach Customers at Every Step of the Buying Journey: An Interview With Erik Ford
As part of our coverage from the sold-out Searchmetrics x Search Engine Journal conference in San Francisco on SEO, content marketing, and analytics, I caught up with Erik...
7 Ways to Attract A-List Guest Authors to Your Site
If you don’t have one of the more authoritative websites in your niche (yet), it can seem difficult to grab the attention of the great...
SEOlympics: Best Marketing Blogs of the US East
It’s only fitting we return home to the USA for this month’s edition of SEJ’ SEOlympics – it is the month we celebrate our independence...
6 Ways to Distribute Content and Boost Your Blog Traffic
With marketers around the world continuing to make huge investments in content marketing, it is important to not just create high quality content, but also to ensure your...
Takeaways from Sean Si’s “I’m Not Doing SEO”: A #SEOSummit Recap
SEJ’s Philippine team was privileged to attend last Saturday’s SEO Summit and meet the speakers. Among them is Sean Si, a Filipino motivational and leadership...
ClearVoice Launches New Tool to Showcase Content Authority
A new tool designed to show the author authority of content creators was recently launched by ClearVoice. The new tool is a no-cost, web-based platform...
The Social Intercourse Between Native Advertising and Content Marketing
Marketers are doubling down on content marketing and leveraging native advertising to achieve scale as visual content marketing tactics evolve and the arms race rages...
SEOlympics: Top Marketing Blogs of the U.K.
Last month here at SEJ, we presented the first edition of the “SEOlympics” by sharing our favorite 10 marketing blogs of Australia. This month we’re...
Why and How to Maximize Your Content Shareability
You’ve decided to pour your knowledge and creativity into content to build brand awareness for yourself or the organization you work for. Although you are going...
Blogging 101: Traffic Generation for Blogs on a Budget
Running a blog often sounds very appealing. You’ll have a place to share your thoughts, build a community, and also generate some much-needed cash. Sounds...
Writing Panda-Pleasing Content Your Audience Will Actually Care About
Panda, along with all the other updates and changes in the search landscape, makes our jobs as digital marketers tough. Whether you have to answer...
Wikipedia Editors Must Now Disclose Any Paid Contributions
A word of warning to content marketers out there: if you make a contribution to Wikipedia on behalf of a client or employer, a new...
Quick Tips: Make These Other Types of Content Your Marketing Bread and Butter
There is life outside of your company blog. Traditional content is great, but you must embrace content in many different forms to be successful. While not every...
Link Building and Content Marketing: Two Different Peas in a Pod
Link building is a rapidly changing profession. Best practices today may not be best practices just six months from now. This happens at an unusually...