Content
The content marketing tips, strategies, trends, and updates you need to know to create, promote, and optimize high-quality, relevant, and engaging content for your audience.
Quick Tips: Make These Other Types of Content Your Marketing Bread and Butter
There is life outside of your company blog. Traditional content is great, but you must embrace content in many different forms to be successful. While not every...
Link Building and Content Marketing: Two Different Peas in a Pod
Link building is a rapidly changing profession. Best practices today may not be best practices just six months from now. This happens at an unusually...
Content Marketing Isn’t A Good Marketing Strategy After All
For years we’ve been treated to the mantra, “Content is King!” and if you listen to all the predictions, it seems 2014 is to be...
The Top 5 Trends in Enterprise Content Management
So we’re all in the cloud! Now what? In 2014, most businesses have recognized that sophisticated content management is critical to success, but many are...
How to Easily Spot Your Competitor’s Most Engaging Content
Content is a hot topic in the business world today. Indeed, content marketing – done correctly – can be a very effective way to attract...
SEOlympics: Top Marketing Blogs of Australia
Probably one of the greatest outcomes of the technological revolution is that, today, the world is a much smaller place. Even if you’ve never had the privilege...
How Content Curation May Boost Your Influence
Everyone has wrapped their brains around the idea of content creation, and knows they should create amazing content to engage with their target audience. And that’s...
She Wrote an Article About These SEO Tips and You Won’t Believe What Matt Cutts Did Next. Especially After He Saw Tip #5
Did you click on a link to this article based on the title? Good. My link bait worked. Isn’t that the point? To get you...
How To Generate Traffic and Kickstart Content Marketing For a Brand New Website
The internet is full of tips about how to improve your website, grow your traffic, and how to “earn links” (and hence rankings) by writing...
How To Add Endorser Profiles To Your Content Marketing Plan: Interview With Kevin Getch
As part of our SEJ interview series, I recently caught up with Kevin Getch of Webfor to discuss how to create endorser profiles for successful...
Teaching Content Marketing At A University Level: An Interview with Bill Belew
As part of our SEJ interview series, I recently caught up with blogger Bill Belew to discuss the keys to creating good content. Bill teaches...
Should I Collect Email Addresses on My Blog in 2014?
It’s alright to admit it. You still devote some amount of time every morning to going through all of your emails. While you could just...
The Perfect Length Of Everything Online
As marketers and content creators, we either find ourselves bound by content length restrictions (like on Twitter), or with faced with the task of creating...
The Search Engine Sandbox | Does it Really Exist?
I admit that I didn’t know this technical term existed till somewhat recently. The Sandbox. That’s what it’s called. The sandbox. Really. The sandbox is...
The Opportunity in Typography for Conversions – With Proof
I have a free, conversion-rate-optimizing opportunity for you. That opportunity is typography. That’s right. When used strategically, typography can make that crucial first impression for your...
5 Ways to Tell if Your Content Marketer is on The Up And Up
Not all SEOs are shysters. Too many, however, are. Not all content marketers are shady either. Still, too many are. I suppose if I thought...
How to Frack Your Content Marketing and Close The Social Loop
Brands are missing a big opportunity to close the “social loop” and “frack” their owned content.Advanced technologies using learning algorithms, content recommendations and visual content...
An Increased ROI of 4,300%? It’s True and Possible with Email Marketing
Being entrenched in the world of organic search and social media can make even the most well-rounded search strategist forget about the value of e-mail...
How to Combine Your SEO and Content Marketing for Explosive Results
A study last year found that collectively $44 billion was spent by brands on content marketing – this works out as around 39 percent of an...
The Why and How of Video for Content Marketing
Recently I wrote a blog about engaging content ideas and I wanted to take some additional time to focus on videos as a content strategy....
WordPress 3.9 Coming April 16: Here’s What’s New
WordPress 3.9 is currently in its third beta and, according to the company, is scheduled to be officially released to all users on April 16th....
3 Email Marketing Goals You Should Stop Ignoring
When it comes to brand messaging and audience engagement, social media gets all the attention nowadays, but that’s just because it’s still relatively new. Study...
How to Identify Successful Content & Increase Your Content Marketing ROI
Content marketing has become such an important part of online marketing strategies, but many companies are still finding challenges as they attempt to incorporate it...
Four Quick Tips to Creating Content that Isn’t a Blog Post
There is always lots of advice out there about writing and marketing your blog now that blogs have become a necessity for every small business....
Tips for Making Great User Content: An #Interview with Jonah Stein
Google tells us all the time to “make great content for users,” but according to Jonah Stein from ItsTheROI, that’s an incomplete statement. Of course...
Are Influencer Groups Set to Dominate Marketing?
It’s no secret that the modern consumer enters the digital and purchasing realm blind to ads and self-promotional companies. As we notice a lack of...
Social Media Versus Social Networking as a Content Marketing Strategy
Content marketing and social network marketing are not the same thing. Content marketing is creating solid, high-integrity content that attracts prospective business opportunities. Social network...
SEO 101: Google Keyword Planner, A Content Marketer’s Secret Weapon
Search engine marketers are more than familiar with the Google Keyword Planner, one of the newer elements to Google AdWords. But if you’re a content...
Contrast in Web Visuals: Why You Looked at This Title First
Web design is fundamentally about visual communication. The most effective designers can keep their viewers’ attention long enough to communicate a message. Companies have been...
Quantity versus Quality, Must I Choose Sides in My Content Marketing Strategy?
One of the biggest objections I encounter to the content marketing strategy of updating a site multiple times daily is the thinking (sometimes out loud!)...