Content
The content marketing tips, strategies, trends, and updates you need to know to create, promote, and optimize high-quality, relevant, and engaging content for your audience.
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Why Industry Interviews Make For Good Blog Posts
Regardless of the specific content strategy you have for your blog, there are a few goals that all content creators share: 1) To offer useful...
Managing a Company Blog? The 10 Biggest Mistakes – And the Smartest Ways to Correct Them
Since exploding onto the scene a few years back, the term ‘blogging’ has grown to encompass much more than just keeping an online ‘journal’ for...
Leading Experts Predict The Content Marketing Trends for 2014
Year 2013 saw a number of new Internet marketing trends emerge along with a handful of new technologies, practices, and buzzwords. One of these many...
Tips for Content Marketing and Influencers: An Interview with Drew Hendricks
Recently in San Francisco, I interviewed freelance writer Drew Hendricks on content marketing with influencers. In the interview, Drew says the secret to building a...
Today’s Content Marketing Tactic: Create Persuasive Copy That Drives Conversion
While using a gadget by a popular brand… have you ever wondered what makes it sell? Beyond the smart aesthetics, cool functionality and savvy branding,...
Daily Blogging is Broke Blogging
We live in a world where most bloggers are broke and frustrated, but it does not have to be that way. Blogging, the Old Way...
Google Hummingbird Friendly Content Marketing Tips
The Google Hummingbird algorithm rebuild has been a hot topic of late. There are literally hundreds of blog posts and articles analyzing exactly what Hummingbird...
The Dangers of ‘Socialized Optimization’: Are You Living in a Content Bubble?
“Socialized optimization” is what I’m calling Google’s use of social cues in order to determine the value and/or relevance of content. While Google has been...
Lessons From Big Brands: How 7 Brands Benefit From Content Marketing
In his book Why We Buy, Paco Underhill writes, “The Internet, after all, is a repository for rumors, half-rumors, quarter-rumors, errors, speculations, hypothesis and racy...
How to Get People to Read Your Stuff: 8 Simple Copywriting Tips, Backed by Science
I’m pretty lucky to have Leo around, because there are lots of times when I’m stuck on a title for a post, or the perfect word for...
The More the Pages, the Better the Ranking? Don’t Think So, and Here’s Why
There is no clear-cut answer to this question. In a recent video, even Matt Cutts seemed quite vague. He reiterated, more times than necessary, that...
Why Conversion Optimized Landing Pages Are the Key to Online Marketing Success
When it comes to links in social profiles, link building, and many other online marketing strategies, most people make one tragic mistake: they link only...
The New Rules of Competitive Research
Are you still performing competitor research like you did three, four, even five years ago? Are you crafting your (or your client’s) SEO plan the...
Guest Blogging Defined by the Smartest Marketers: 10 Best Guest Blogging Quotes
Guest blogging has been a hot topic for a couple of years now. It’s one of the most efficient ways to build relationships with bloggers...
What Do Google Answers Mean for Content Creators?
Have you noticed a dip in traffic from search lately? While it could be the fault of assorted penalties, Pandas, Penguins, and Hummingbirds, but it...
Clickbooth Launches New Content Monetization Widget RevContent
In a recent interview from AdTech in New York City, Chris Butlin from Clickbooth.com announced the launch of RevContent, Clickbooth’s brand new content monetization widget. Formerly known...
Textbroker Offers Multi-Lingual, Customized Content for Marketers
In a recent interview from AdTech in New York City, Search Engine Journal’s Murray Newlands talks with Textbroker CEO Phillip Thune about his company’s content...
Producing Marketing Content In Real-Time: Interview With Rob Garner
As part of our SEJ interview series, Rob Garner of Advice Interactive discusses strategies and tactics for producing marketing content in real-time. Rob authored a...
Internet Memes and How They Can Help Your Online Marketing
As web marketers, we’re generally expected to have a firm understanding of the web and how it works. While we may not know everything there...
Fundamentals of Blogger Outreach: Interview With Marcela De Vivo
As part of our SEJ interview series, Marcela De Vivo of Gryffin Media discusses the fundamentals of blogger outreach. Marcela has been working in SEO...
Unleash the Full Potential of Your Conversion Rates by Building Trust
Running a website is a big endeavor: you have to worry about design, updates, blog management, marketing, and conversion rates. Perhaps you set everything up...
How Well-Planned Content Can Get You Better Marketing Results
As a web content writer, you face the dilemma of what kind of content to write. The truth is, not every piece of content will...
Improving Your Outreach – Lessons from the Travel Niche
Outreach is definitely the buzzword of the year. Whether it’s used for acquiring guest post opportunities, mentions on social media, or product reviews and feedback, having...
Scaling Your Content Marketing: Interview With David Snyder
In an interview conducted at Pubcon 2013 in Las Vegas, David Snyder of CopyPress discusses how to scale your content marketing. David is the CEO of...
5 Content Marketing Takeaways from Fantasy Football
Ahh Fantasy Football. The goal of this game is to use your players to rack up more points than your frenemies week after week and...
Guest Blogging: The Proper Way in 2013 and Beyond
Most of us already know what guest blogging is and how it can help your website succeed. But for those who don’t know yet, guest...
Accepting SEO Guest Articles On Your Blog: Don’t Lose Your Blog’s Vision
You always want to make sure that you are in complete control of your business, and this includes your blog. There is no denying that...
Driving Results With Visual Content: Interview With Krista Neher
Sponsored by CopyPress, “Centralize Your Content Performance.” In an interview conducted at Pubcon 2013 in Las Vegas, Krista Neher of Boot Camp Digital leads a discussion...
What Do The New Google Updates Mean For Content Marketers: Interview With Greg Secrist At #Pubcon 2013
Sponsored by Majestic SEO, “Bigger, Better, Faster.” In an interview conducted at Pubcon 2013 in Las Vegas, Greg Secrist of BKA Content discusses the new Google updates and...
How To Create A Great Infographic: Interview With Danny Ashton At #Pubcon 2013
Sponsored by Majestic SEO, “Bigger, Better, Faster.” In an interview conducted at Pubcon 2013 in Las Vegas, Danny Ashton of NeoMam discusses the latest trends...