Content
The content marketing tips, strategies, trends, and updates you need to know to create, promote, and optimize high-quality, relevant, and engaging content for your audience.
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The 7 Habits of Content Brands That Dominate
Can you hear that sound? It’s the sound of a million fingertips clicking against keyboards, pumping out the tsunami of content that’s about to bury...
Content Marketing Made Easy: 7 Blog Post Formats You Can Copy
While there’s no arguing with the fact that content marketing appears to be the “go to” promotional strategy for digital marketers in 2013, that doesn’t...
![[Infographic] Key Engagement Elements: Content PR](https://www.searchenginejournal.com/wp-content/uploads/2012/12/info-600x400.webp)
[Infographic] Key Engagement Elements: Content PR
Defining the various disciplines that makeup a communications company or effort is not something many media outlets undertake to do anymore. What’s the difference between this kind...
How to Come Up with Share-Worthy Content Ideas for Any Niche
A common and convenient excuse for people who aren’t getting the traction they want with content marketing and SEO is that their industry is too...
What No One Wants to Tell You About Email Marketing
Do you get the impression that people hate email marketing? If you ask around, you’ll probably find a large percentage of people who say they...
You Must Blog and Blog Smart in 2013
Blogging has had its ups and downs as an SEO, social media, and content marketing activity. But there’s no doubt whatsoever that blogging will be...
3 Tips for Email Gold
Small businesses often question how they can use email marketing to grow their business. The daily deal craze, largely driven by email, is hot but...
![[Infographic] What’s the Real Value of That Email Newsletter?](https://www.searchenginejournal.com/wp-content/uploads/2012/12/iContact-600x400.webp)
[Infographic] What’s the Real Value of That Email Newsletter?
If you scour the pages of marketing sites around the web there’s one recurrent theme, strategy that is, that seems to never loose traction, Email marketing just...
How to Effectively Build Your Brand Online
Typically, when we thing of “brands,” the thought of McDonalds, Ford, Bing, Amazon and the like come to mind. They are called big brands. Companies...
3 Ways to Get More Media Coverage for Your Marketing Content
“Create great content! Create great content!” Are you sick of hearing this catchphrase yet? Well, it’s probably going to be a while before this one...
Suggestions for Businesses That Have Crappy Content and For Those Who Don’t Want It
Part of my job is to review websites and to find issues that could negatively affect SEO and more importantly, sales. A common problem I...
What’s So Special about Content Marketing?
These days, it seems like you can’t even open an article online without hearing the importance of content marketing being mentioned. Hell, I’ll even admit...
Why Do You Even Have a Blog? 6 Steps to Blogging with Purpose
Blogging for your business is nothing revolutionary. Most business owners have a blog these days (if you don’t, check out this guide to setting up...
Where to Find Great Social Media Content?
Although social media can be used to leverage a brand, it is still originally designed for Internet users to connect with one another. And what’s...
Content Marketing: Sister Discipline to SEO and Social Marketing?
A recent survey of more than 1,300 digital marketing professionals finds that 64 percent of them agree that content marketing is emerging as a discipline of...
4 Fun Ways to Get User-Generated Content on Your Website
Are you tired of spending lots of time and money writing blog posts day in and day out to ensure you have fresh, quality content...
Google Incorporating Gmail into Search Results: Your Email Marketing Just Became Top Priority
Google recently announced they will be testing incorporating Gmail into their search results. “Sometimes the best answer to your question isn’t available on the public web—it...
![The Content Omniverse [Infographic]](https://www.searchenginejournal.com/wp-content/uploads/2012/08/The-content-omniverse-760x400.webp)
The Content Omniverse [Infographic]
We all know content marketing is extremely important for an infinite amount of reasons, but do you know how much various forms of content are...
Content Confusion: Why Webmasters Fail – Time After Time
Oh, Ye Ones of Little Faith? image credit: kelownawebdesigns.com I’ve discovered many Webmasters who have lost a lot due to Google’s Panda and Penguin updates. Many...
7 Ways to Spice Up Your Email Marketing
My friend Andreas over on the product team at WordStream is fond of saying, “Make it spicy,” as in, “Here’s some dry, descriptive copy of...
Choosing the Right Email Service Provider
Although it looks old school, Email marketing can still become a helpful tool when it comes to Internet marketing. It’s important that you have an...
![Fear the OP: Understanding the Opportunity Cost of Delaying a Content Generation Strategy for SEO [Data]](https://www.searchenginejournal.com/wp-content/uploads/2012/07/op-cost-trending-good3.webp)
Fear the OP: Understanding the Opportunity Cost of Delaying a Content Generation Strategy for SEO [Data]
For companies looking to build strong SEO results, continually publishing high-quality content is critically important. In a world where Pandas feed on low-quality, thin, or...
Content Outreach Mistakes: 4 Things You Never Realized You Were Doing Wrong
Since the recent Google updates, content marketing has become an incredibly important part of most companies’ online marketing campaigns. In fact, it was probably a...
Creating a Branded Email Template
The good thing with having email service provider is that you already have an email template for your business. Some are plain, although you can...
12 Questions to Ask a Prospective Link Building or Contact Marketing Client
If you’re an SEO/SEM/inbound marketing/content marketing agency that offers link building or content marketing services independent of other services (such as keyword research, a technical...
4 Content Techniques That Will Improve SEO & Sales
On the back of Panda, Penguin and any other updates Google has stored in the Zoo, writing SEO content has become more and more about...
How a Local Bakery Grew Its Mailing List from 3 to 300
Despite claims to the contrary, email is not dead. According to a February 2012 survey from ExactTarget, 91 percent of U.S. consumers report checking their...
Consider Removing the Share Buttons from Your Email Newsletters
Disclaimer: I am not an email marketing expert. This post was inspired by observations with my own email marketing campaign. If your email newsletter uses...
4 Ways to Get SEO Clients Past Their Content Marketing Writer’s Block
The number one content marketing problem plaguing many of my clients (and I’m sure other SEO professionals can commiserate) is that they say they don’t...
About Content, Inter-Linked Data And SEO
The challenge for every website owner is to keep their websites updated with quality content catering to all search options. SEO 2012 is all about...