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The content marketing tips, strategies, trends, and updates you need to know to create, promote, and optimize high-quality, relevant, and engaging content for your audience.
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How Just Noticeable Difference Theory Impacts Your Blogging
Just noticeable difference (JND) describes the marginal difference in a stimulus (compared to a similar stimulus) needed for that difference to be perceived. Also mathematically...
On Branding, Blogging, and Link Ponds
To those of you who are still wary of allowing your ideas and stories to traverse the web, this one’s especially for you. Today I’ll...
Killer Autoresponder Blueprint
Email marketing is a vital part of your success. I am going to share a blueprint I created to create killer messages. Just a quick...
Algorithms: The Cure for Copywriter’s Block
Writer’s block, or perhaps more accurate these days, blogger’s block, is a common occurrence. Great bloggers try to pump out insightful and engaging content daily,...
The Power of the P.S: Do’s and Don’ts
The P.S. It’s one of the most powerful copywriting tools in your arsenal and yet very few people know how to use it effectively and...
Blog Post Recycling – Get it Done Right!
When you start to become a power blogger over time you will realize that some of your blog posts have a tremendous amount of web...
Optimizing Your “Thank-You-for-Comment” Page
Jordan already did once an awesome post on optimizing your “Thank-you” pages; this article is going to be more specific: it looks at various ways...
Trouble Linkbuilding? Write the Copy
Finding new ways to attract inbound links is one of the hardest parts of SEO. Finding quality sites offering links with quality anchor text is...
How to Turn Your Copy from “Bull” to “Believable”
Glaring red fonts and highlighted text aside, there’s one facet of copywriting that’s true no matter who you’re writing for – Yelling louder doesn’t make...
5 Tips For Giving Your Readers Their Best RSS UX
If you blog, you neglect the RSS reader experience at your own peril. Even while Facebook, Twitter and other social platforms are becoming mainstays for news and content...
Are You Using This Copywriting “Silver Bullet”?
I can tell you from experience that without fail, one of the most common reasons websites suffer from a low conversion rate is because they...
The Search Engine Journal Redesign – the Developer’s Story
It was an honor being called upon to do the redesign and development of Search Engine Journal. I have been apart of this network for...
How to Reinvigorate Your Lifeless Blog
I love to offer advice that contradicts some point or position I’ve long held. Well, not in matters of love, morality or personal values mind...
Crucial WordPress Plugins for Competitive Business Blogs
WordPress is the most popular blogging software available today, whether its used on WordPress.com or a hosted WordPress.org solution, being used for personal blogs, professional...
4 Ways To Find Superb Blogs That Nobody’s Talking About
A few of the mainstream search blogs still offer up some morsels of meaty metrics, but many bloggers have turned from meat to “designer milk.”...
2 Great WordPress Plugins to Find Your Blog Most Powerful Pages
Learning which of your published content did particularly well based on some parameters is a great way to become a more successful blogger. This way...
How to Always Have Reference Info by Hand When Blogging
Having some useful reference information by hand when writing a post or doing research online is an awesome way to both get more productive and...
Put Your Content Copies Under Control
We are all being copied. The moment any new article gets published, it is being republished on some crappy blog (more often than not, without...
Is Your Copy Too Sugary Sweet?
Good copy persuades… Great copy sells. But sometimes, in that urge to be convincing, we throw so much charm and effort into the process that...
Don’t Let Approval Overshadow Your Need For Blogging Goals
Imagine a teacher who can captivate a classroom of students for an hour, get applause and great reviews, but who has never had a student...
New SEJ Design : Goals, Speed & Feedback
Greetings SEJ readers! It’s a new year and time for a new design at Search Engine Journal. I know what many of you are thinking...
Be “Real” With Your Customers
A lot of today’s top copywriters got their start in direct mail, broadcasting and catalog pieces. Back then, the medium was strictly rooted in the...
Effective Blog Design Part 1
Blogs have almost become as ubiquitous as the internet itsself. With powerful CMS tools like WordPress and Blogger it’s never been easier to start a...
3 Ways to Blog from Your Email
If you travel much and still need to keep your blog active, you will definitely find these tips useful: they will show you how to...
Short Sentences Sell: How to Make a Big Bang with Little Words
When was the last time you read your own copy and set about cutting out any words larger than three syllables? It sounds like a...
DIY Blog Post Graphics For The Non-Designer
Adding pictures and graphics to your blog posts is an easy way to enhance your message. Using a Creative Commons picture or stock photo is...
Why I Think Guest Posting Is the Least Vulnerable (Marketing) Tactic
Last week or so I was approached by Danny Wong asking me to publish his post on why he thinks link building via guest posting...
Social Pop iPhone App: Social News and Sharing Simplified
One of the great treasures that comes along with the internet and having the ability to be constantly connected is also the ability to save...
Getting Personal with Your Copy
It’s a well known fact that people buy based on emotion. But more often than not, the kind of copy you read on web pages...
Create a Blog that Promises Success
Awhile back I wrote a post titled: 7 ways to boost your SEO career profile. One of my suggestions was to get SEO certified. Many...