Content

The content marketing tips, strategies, trends, and updates you need to know to create, promote, and optimize high-quality, relevant, and engaging content for your audience.

7 Ad Copy Tests To Boost PPC Performance [With Examples]

By Jon Clark

Is your PPC copy getting tired? Check out these 7 ad copy tests and learn what’s actually working right now.

9 min read
25K Reads
May 16, 2022

How To Empower Content Teams With Real-Time Log File Insights

By Steven van Vessum

Empower your content team with real-time log file insights, and be amazed by their contribution to the site’s SEO performance!

6 min read
1.9K Reads
May 13, 2022

What’s A Good Cost Per Acquisition (CPA)? Ask The PPC

By Navah Hopkins

It’s not always straightforward to set KPIs for your paid ad campaigns. Here’s what you can do, according to Navah Hopkins in this month’s column.

3 min read
8.7K Reads
May 12, 2022

Learn To Engage New SaaS Customers With Content Marketing [eBook]

By Miranda Miller

What’s unique in content marketing for SaaS? How can you incorporate it into your own strategy? Find out in our latest ebook.

2 min read
7.5K Reads
May 6, 2022

Power Up Your Personalization Strategy With Dynamic Content

By Kaitie Frank

Create a customized experience for your customers with dynamic content and reel in repeat customers. Discover the best practices with this guide.

6 min read
3.9K Reads
May 6, 2022

10 Creative Infographics & Why They Work [With Examples]

By Alexander Kesler

Infographics transform complex topics into engaging imagery. Check out 10 benefits, with examples, of leveraging this medium in your marketing.

10 min read
5.4K Reads
May 5, 2022

Top Creator Economy & Video Ads Insights From IAB NewFronts

By Greg Jarboe

Whether you’re a media buyer, ad executive, or creative, discover what’s happening in the industry with these highlights from the 2022 IAB NewFronts event.

6 min read
1.5K Reads
May 5, 2022

Hreflang For Beginners: Getting Started With Multilingual Website Tags

By Matt Bertram

With the right knowledge, tools, and help, managing hreflang tags for international webpages can be easy. Avoid mistakes and set it up with this beginner-friendly guide.

13 min read
14K Reads
May 4, 2022

Product Detail Page SEO: How Product Information Management (PIM) Helps

By Dan Taylor

Improve thousands of ecommerce product pages with a Product Information Management system and convert more customers with less effort. Here’s how.

6 min read
7.0K Reads
May 3, 2022

Content
SEO

How To Handle Duplicate Content At Enterprise Scale

By Corey Morris

Enterprise sites often have complex and large-scale scenarios with duplicate content. Use specific techniques and steps to mitigate and manage content to avoid SEO issues.

7 min read
3.6K Reads
Apr 27, 2022

Content
SEO

How NLP & NLU Work For Semantic Search

By Dustin Coates

Understand how semantic search and its new technologies work to help searchers find what they want. Learn more about NLP and NLU and their components.

17 min read
12K Reads
Apr 25, 2022

Can AI Perform SEO? Experimenting With OpenAI’s GPT-3

By Vincent Terrasi

If you’ve ever wondered if AI can do SEO and perform as well as human experts, you’ll want to check out this experiment.

9 min read
27K Reads
Apr 22, 2022

Video Aids 95% Of Enterprise B2B Buyers In Conversion [Survey Results]

By Miranda Miller

How can video help convert your audience of B2B decision-makers to loyal customers? A new industry survey reveals key insights.

3 min read
4.2K Reads
Apr 20, 2022

Why Would Optimizing Existing Content Cause Rankings To Drop?

By Miranda Miller

A reader asks why optimizing meta descriptions, alt text, and subheadings would cause significant losses in rankings in this edition of Ask An SEO.

6 min read
16K Reads
Apr 19, 2022

Content
SEO

8 Best Enterprise-Level SEO Tools For Content Optimization

By Jessica Foster

Managing content across several properties can be overwhelming. Here are 8 SEO tools to help you manage huge content projects with less effort.

13 min read
14K Reads
Apr 18, 2022

Content

10 Copywriting Mistakes That Dilute & Weaken Your Messaging

By Miranda Miller

You work hard at crafting just the right message – don’t sabotage your best efforts with these common copywriting mistakes.

9 min read
21K Reads
Apr 18, 2022

Content
SEO

Does Word Count Really Matter For SEO Content?

By Maddy Osman

Whether or not word count matters in SEO has been hotly debated. Here’s how you can use it to your advantage.

7 min read
23K Reads
Apr 6, 2022

How To Scale Content Marketing & Improve Organic Search Rankings

By Samuel Darwin

Creating content for your website, but not seeing the results you desire? Let’s solve those worries by looking at how scalable content marketing can help.

1 min read
5.8K Reads
Apr 6, 2022

9 Amazon Copywriting Tips For Higher-Converting Titles & Bullets

By Robyn Johnson

How can you make your Amazon listings stand out? Check out these 9 tips on crafting better titles and bullets for these lower-funnel ecommerce searchers.

10 min read
8.5K Reads
Apr 5, 2022

Why Do Aggregator Sites Outperform The Original Source On Google?

By Tony Wright

Aggregators, by definition, use duplicate content. This week, learn why they rank higher than your original content and discover how to rise above them.

4 min read
11K Reads
Apr 5, 2022

Content
SEO

The Truth About Duplicate Content

By Tony Wright

What happens when Google encounters matching content? Learn the truth about duplicate content issues and help your product pages rank better with this article.

6 min read
25K Reads
Apr 4, 2022

Content
SEO

Focusing On SEO Alone Just Isn’t Enough. Here’s Why.

By Loren Baker

While SEO is critical, counting on search alone to reach your market isn’t a winning strategy. Here’s why.

8 min read
9.4K Reads
Apr 4, 2022

4 Reliable Ways To Create Google-Friendly Content

By Similarweb

Should you create content with Google in mind? Yes. Learn how to follow Google’s rules to create user-first content that works – and vice versa.

7 min read
11K Reads
Apr 4, 2022

103 Small Business Marketing Ideas To Help You Grow

By Adam Proehl

As a small business owner, you’re already busy and overwhelmed. Here are 103 easy, proven small business marketing ideas you can try today.

8 min read
11K Reads
Apr 1, 2022

Content
SEO

5 Reasons Law Firms Need Specialized Legal Content Marketing

By Alex Valencia

The majority of lawyers don’t have a marketing budget, yet content marketing is essential for SEO, lead generation, and conversion. Here’s how it’s done.