Tools
Guides, reviews, and comparisons of must-have free and paid tools for search engine optimization, pay-per-click marketing, social media marketing, and content marketing.
Google Battles Fraudsters and Vandals as Maps Reaches 970 Million Contributors
Google specifies how they combat content fraud and vandalism, while celebrating the 20 million genuine submissions made every day.
Google Forced to Pay $1 Million For ‘Misleading’ French Hotel Rankings
Google accepts fine for replacing official star ratings with their own. An investigation found Google’s search engine results were ‘misleading’.
GMB Messaging for Desktop Now Rolling Out
Google My Business is rolling out Messaging for desktop users. Learn how to opt in and what local businesses need to know about the feature.
An SEO Guide to Google Advanced Search Operators
Advanced Google search operators can deliver powerful insights to inform your content strategy, SEO audits, and more. Use this for quick reference.
Bing Steps Up to Replace Google in Australian Search Showdown
Bing throws their hat into the ring to replace Google in Australia’s Search. A meeting has taken place amidst the News Media Bargaining Code dispute.
Google Analytics Stops Collecting Data From YouTube Channels
Google Analytics will no longer gather new data from YouTube channel pages after deprecating the connection between the two services.
Google Search Console Updates Discover Report With Chrome Data
Google is updating the Discover report in Search Console to include data from the Chrome mobile browser.
Popular Google COVID-19 Searches, One Year into the Pandemic
One year on from the COVID-19 outbreak, we take a look at popular search terms. From expected to bizarre, take a look.
Google Search Console Sending Messages With Errors
Google is advising site owners a message that was recently sent via Search Console may contain errors due to a known bug.
Why Is Google Paying French Publishers but Fighting Australia?
Google is fighting against Australian legislation to pay news publishers while signing an agreement to pay French publishers. What’s the difference?
Will Australia Have to Live Without Google Search?
Could Google stop making search available in Australia? Google warns that could happen if a new law, forcing them to pay for news content, passes.
Google Search Console Adds Report For News Publishers
A new report in Google Search Console will help news publishers measure the performance of their content with greater accuracy.
Google Makes 4 Changes to Index Coverage Report
Google Search Console’s Index Coverage report is receiving 4 updates to keep site owners better informed about indexing issues.
Google Pay Becomes Google Plex to Manage Your Day-To-Day Finances
Google Pay gets an upgrade with Google Plex. Find out what differentiates this from other payment platforms and what new AI-driven features it offers.
A Complete Guide to Bing Webmaster Tools
Here’s your guide on how to use Bing Webmaster Tools to uncover SEO issues and make your site perform better.
Embracing Bing Search & Giving It the Attention It Deserves
Microsoft Bing gets little credit or attention from SEO and marketing pros. But here’s why you should give it some appreciation.
What Search Marketers Need to Know About Criteo’s Retail Media Platform
Here’s everything you need to know about Criteo’s Retail Media platform, what it does for sponsored products, and how to get started
Google Structured Data Testing Tool Lives On At New Domain
Google is not shutting down the Structured Data Testing Tool after all, as per an announcement stating the tool will be migrated to another domain.
Bing Webmaster Tools Gains Features From Microsoft Clarity
Following a successful launch of Microsoft Clarity, features from the free-to-use tool are being added to Bing Webmaster Tools.
How to Get More SEO Insights from Google Data Studio with SEMrush
Learn advanced ways to use Google Data Studio with SEMrush to better present insights and improve reporting across your SEO activities.
7 Example Projects to Get Started With Python for SEO
Interested in learning Python? Here are some beginner-friendly ways to use it for automating technical SEO and data analysis work.
Google Explains Discovery & Refresh Data in Crawl Stats Report
Google’s John Mueller offers more detail about new data in Search Console’s updated Crawl Stats report – the ‘discovery’ and ‘refresh metrics.
How Search Queries Trigger Structured Information Cards (Knowledge Panels)
A recently granted patent describes how Google may use queries to trigger structured information cards and how those queries can evolve over time.
How to Find Anyone’s Email Address in 60 Seconds or Less
Finding an influencer’s email address can be a difficult and time-consuming task. Learn how to streamline the process with these tools and tips.
Technical SEO-Friendly UX: Make Your Site Run Like Clockwork
Looking to make your website user-friendly? The technical side of quality user experience consists of three components. Learn what they are here.
3 Ways to Use Chrome DevTools for SEO Troubleshooting
With Chrome DevTools, you can spot-check underlying SEO issues – from crawlability to performance. Explore three powerful ways to use it.
Google Updates Remove Outdated Content Tool
Google Search Console is updating the remove outdated content tool which allows site owners to request removal of URLs they don’t own.
How to Predict Content Success with Python
Learn how to use Python to fetch and analyze search query data from Google Search Console and estimate its potential for high traffic content production.
5 Things You Should Know Before Buying SEO Software
Before subscribing to an SEO software, make sure to consider these five insider tips to get the most value for your money.
How to Use Microsoft Bing Site Explorer for SEO
Microsoft Bing Webmaster Tools recently released Site Explorer, which offers unique features for SEO pros. Here’s how to make the most out of it.