Digital Marketing
Learn how to promote your website or business using digital marketing and advertising channels to reach target audiences online.
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AI Overviews: We Reverse-Engineered Them So You Don’t Have To [+ What You Need To Do Next]
Delve into AI Overview and find out how to optimize your content for AI-driven SERPs and maintain relevance in SEO.
Google AI Overview Study: 90% Of B2B Buyers Click On Citations
New research suggests 90% of B2B buyers click through to cited sources. Here’s how this could reshape your approach to content visibility.
How I Edit AI Content: A Workflow For The New Age Of Content Creation
Want better AI content? Stop fixing grammar and start editing like a human. Kevin Indig shows you how.
OpenAI CEO Sam Altman Confirms Planning Open Source AI Model
Sam Altman confirmed that OpenAI is preparing to release an open source AI model with capabilities close to the most advanced available today
AI Search Study: Product Content Makes Up 70% Of Citations
New study: Product content claims up to 70% of AI search citations. Learn what this means for your SEO strategy.
How To Get Brand Mentions In Generative AI
Your brand’s next impression could be through a chatbot. Here’s how to get cited in generative AI search results.
Data Clean Room: What It Is & Why It Matters In A Cookieless World
Find out how data clean rooms can empower marketers to thrive in a digital landscape marked by user privacy awareness.
Marketing To AI Agents Is The Future – Research Shows Why
Researchers test AI agents from Anthropic, OpenAI, and Google to learn what makes them interact with advertising and other content
Top Gen AI Use Cases Revealed: Marketing Tasks Rank Low
A study on generative AI use cases shows that marketing is behind personal applications such as therapy and organization.
ChatGPT Memory Update: Remembers Info Across All Chats
ChatGPT’s enhanced memory remembers your preferences across conversations, giving more personalized responses without repetition.
Google Confirms: Structured Data Still Essential In AI Search Era
Google AI search news: no special optimizations needed for AI features, but structured data still matters.
HubSpot Announces 200+ Features At Spring Spotlight 2025
HubSpot unveils AI agents, new Workspaces, and key upgrades to Marketing Hub Enterprise in its Spring 2025 release, focused on speed and scale.
To Navigate AI Turbulence, CMOs Can Apply The Flywheel Model
AI won’t replace CMOs, but those who use it effectively will lead the future. Learn the key strategies shaping marketing’s next era.
AI Costs Drop 280x In 18 Months: What This Means For Marketers
AI costs have dropped 280x in 18 months, making advanced tools more accessible to businesses of all sizes.
Why Search Marketing & Branding Need Each Other
Search marketing and brand strategy don’t typically get deeply integrated. Yet, there’s a lot to gain for both elevating brands and performance in partnership.
Google Merchant Center Updates: Changes For Online Sellers
Google Merchant Center updates bring changes for online sellers. New rules roll out April 8 and July 1 affecting pricing and listings.
Humans Are Better At Writing Than AI In These Tasks
AI tools can get you started, but they can’t finish strong. Here’s how to shape AI-generated drafts into meaningful, effective content.
Shopify CEO’s Memo Marks A Pivotal Moment For AI In The Workplace
Shopify CEO’s memo mandating AI for virtually everything marks a pivotal moment in how AI is used by workers and entrepreneurs
Google Adds Image Search To AI Mode, Expands To More Users
Google AI mode now understands images, allowing you to upload photos and ask questions about them. AI Mode is rolling out to more people.
How To Write SEO Reports That Get Attention From Your CMO
Transform your reports with insights that matter. Discover how to create impactful SEO client reports that drive business results.
Microsoft Launches Copilot Search in Bing
Microsoft launches Copilot Search in Bing, offering AI-powered summaries with clear links to sources for fast, conversational answers.
Studies Reveal Consumers Easily Detect AI-Generated Content
AI-generated content is detected by most consumers, new studies reveal. Find out which formats consumers reject and how to adapt.
10 New YouTube Marketing Strategies With Fresh Examples For 2025
What worked on YouTube last year may be outdated now. Explore fresh tips and examples to help keep your video content relevant.
Google DeepMind’s AGI Plan: What Marketers Need to Know
Google DeepMind’s AGI roadmap reveals how AI tools will evolve by 2030. Here’s what it might mean for SEO, content creation, and advertising.
Generative AI And Social Media: Redefining Content Creation
Learn the impact of AI on social media strategies, helping brands create captivating and engaging content effortlessly.
An AI-Powered Workflow To Solve Content Cannibalization
When your pages compete, your rankings suffer. Learn to identify, resolve, and automate content cannibalization detection for lasting SEO success.
AI Researchers Warn: Hallucinations Persist In Leading AI Models
New research finds AI systems still struggle with facts despite improvements; researchers doubt quick fixes for accuracy problems.
The Role Of E-E-A-T In AI Narratives: Building Brand Authority For Search Success
Want to appear in AI-generated search results? E-E-A-T is key. Learn how to establish authority so AI models and search engines rely on your content.
Google Rolls Out AI-Powered Travel Updates For Search & Maps
Google launches AI travel planning upgrades across Search, Maps, and Lens with expanded itineraries and price tracking features.
How To Create A Marketing Measurement Plan For Accurate Data & Strategic Alignment
A marketing measurement plan maps the crucial gears and cogs behind business-critical data and analytics to support accuracy, strategic alignment, and smooth implementation.