Generative AI
Stay up to date on generative AI developments in search marketing. Explore our news and guides to learn more.
Perplexity’s Discover Pages Offer A Surprising SEO Insight
Many see Perplexity’s Discover pages as programmatic SEO. What they reveal is something more ambitious, a swing for the fences.
Perplexity Launches Comet Plus, Shares Revenue With Publishers
Perplexity’s new subscription plan pays publishers for webpage visits, AI search citations, and agent actions.
Consumer Trust And Perception Of AI In Marketing
The cultural and emotional dynamics shaping how consumers trust AI marketing, and the strategies brands can use to earn it.
Perplexity Comet Browser Vulnerable To Prompt Injection Exploit
Vulnerability in Perplexity’s Comet AI browser enables attackers to access open browser tabs and gain access to sensitive data
How To Leverage AI To Modernize B2B Go-To-Market
Learn how AI is transforming B2B go-to-market strategies into scalable, intelligent systems that drive revenue, enable cross-team alignment, and adapt to buyer behavior.
Google AI Mode Adds Agentic Booking, Expands To More Countries
Google adds agentic bookings and personalization to AI Mode and expands access to 180+ countries in English.
OpenAI Announces Low-Cost Subscription Plan: ChatGPT Go
OpenAI announced a new discounted subscription tier that will initially be available only in India.
AI Systems Often Prefer AI-Written Content, Study Finds
A peer-reviewed study finds LLMs often prefer AI-written content over human text in pairwise tests.
OpenAI Updates GPT-5 To Make It Warmer And Friendlier
OpenAI updated GPT-5 to make it less distant and detached.
ChatGPT-5 Now Connects To Gmail, Calendar, And Contacts
OpenAI announced ChatGPT-5 Google Apps connectors for Gmail, Calendar, and Contacts for Plus users
Google Brings AI Trip-Finding To Google Flights
Google adds an AI “Flight Deals” tool to Google Flights, part of a broader push into vertical, conversational search experiences.
The Verifier Layer: Why SEO Automation Still Needs Human Judgment
Content automation is growing fast, and so is legal risk. Universal verifiers may be the next step toward trust in AI-driven SEO.
Google Gemini Adds Personalization From Past Chats
Google’s Gemini now personalizes replies from past chats and adds Temporary Chats, rolling out now with controls you can manage.
OpenAI Brings GPT-4o Back For Paid ChatGPT Users
OpenAI restores GPT-4o to the ChatGPT picker for paid users and promises advance notice on future deprecations.
From Ranking To Reasoning: Philosophies Driving GEO Brand Presence Tools
Two distinct approaches are shaping how brands show up in AI responses: prompt tracking or entity influence. Which school of thought makes the cut?
AI Search Changes Everything – Is Your Organization Built To Compete?
Ranking without representation means you’re invisible. Bill Hunt outlines how to restructure for AI Overviews, entity alignment, and competitive visibility.
Brave Announces AI Grounding API With Plans Starting At Free
Brave Search announced an AI Grounding API that enables users to connect AI systems to Brave Search’s authoritative search index.
Google Is Testing An AI-Powered Finance Page
Google is testing an AI-powered finance destination for answering questions, displaying the latest news, and generating advanced charts
OpenAI Launches GPT-5 In ChatGPT To All Users
OpenAI launches GPT-5, now the default model in ChatGPT for all users. The update prioritizes factual accuracy, transparent reasoning, and broader accessibility.
Google Says AI Clicks Are Better, What Does Your Data Say?
Google claims AI is making Search more useful and clicks more valuable. Check whether that holds true for your content.
AI As Your Marketing Co-Pilot: How To Effectively Leverage LLMs In SEO & Content
AI can support your SEO workflow, but it still needs direction. Here’s how to stay in control while using it effectively.
Why OpenAI’s Open Source Models Are A Big Deal
The new open-weight models from OpenAI deliver strong reasoning performance, with a tradeoff in hallucinations.
Claude Opus 4.1 Improves Coding & Agent Capabilities
Anthropic has released Claude Opus 4.1, which is said to deliver better coding and agent performance with improved safety.
Perplexity Says Cloudflare Is Blocking Legitimate AI Assistants
Perplexity criticizes Cloudflare’s infrastructure for being unable to differentiate between AI assistants and harmful bots.
Cloudflare Delists And Blocks Perplexity From Crawling Websites
Cloudflare blocks Perplexity’s crawlers because of aggressive stealth crawling and failure to abide by the robots.txt protocol.
ChatGPT Nears 700 Million Weekly Users, OpenAI Announces
ChatGPT is nearing 700 million weekly active users, up from 500 million in March and four times higher than a year ago.
Researchers Test If Sergey Brin’s Threat Prompts Improve AI Accuracy
Google’s co-founder said that threatening an AI can improve performance. Researchers found that it sometimes works.
OpenAI Is Pulling Shared ChatGPT Chats From Google Search
OpenAI disables ChatGPT’s search discoverability feature after shared chats appeared in Google results, raising privacy concerns.
Query Fan-Out Technique in AI Mode: New Details From Google
Google’s Robby Stein shares new details about the query fan-out technique in AI Mode, explaining how Google generates and executes its own queries.
How To Win In Generative Engine Optimization (GEO)
Want your content to appear in AI Overviews, ChatGPT, and Gemini? Here’s how to set up your GEO campaigns.