Generative AI
Stay up-to-date with the latest developments in generative AI through our collection of news and guides.
Stay up-to-date with the latest developments in generative AI through our collection of news and guides.
Google expands AI overviews to more health-related questions, adds new ‘What People Suggest’ search feature.
Analyze the impact of content in LLM on AI chatbots and discover strategies to optimize your website’s referral traffic.
Google researchers reduce AI hallucinations in RAG by using a sufficient context signal and model confidence
Find out how Agentic AI simplifies SEO workflows, allowing human experts to leverage agents for increased efficiency and improved rankings.
Google expands Gemini with free limited access to Deep Research, improved Flash Thinking 2.0, and new personalization features.
Google Gemini’s integration of Search history blurs the line between traditional Search and AI assistants
Find out if you’re visible within Google’s AI Overviews (Google AIO). Learn AI prompts you need to find out where you rank on 2025 SERPs.
Study reveals most used AI models for text, image, and video generation, highlighting adoption trends and emerging industry leaders.
Google’s AI Mode competes with Deep Search, shifting how users find information. See how this impacts search traffic, SEO, and the future of online research.
Is your SEO career at risk in the era of AI? Find out how to excel and make an impression in this new SEO landscape.
Researchers find AI writing tools like ChatGPT and Claude create specific patterns. These patterns can help you spot and edit AI content.
Explore the power of AI in PPC reporting. Discover how it fills data gaps, surfaces insights, and streamlines reporting.
Google enhances search with Gemini 2.0-powered AI Overviews and launches premium “AI Mode” for Google One subscribers.
A new study examines how Google, ChatGPT, and DeepSeek vary in handling health, legal, and political queries.
Is Chegg facing an inevitable decline due to AI? Discover the nuances behind its revenue drop and industry changes.
Google’s AIO is increasingly favoring a shrinking set of authoritative websites for topics like health, B2B technology and insurance
OpenAI published a new write-up explaining how an internal experiment caused significant errors.
This post was sponsored by Bluehost. The opinions expressed in this article are the sponsor’s own. Is my website ready for 2025’s tech and SEO...
A study reveals new insight into how often AI search engines cite sources, and which websites receive the most citations.
A pair of studies find that 73% of marketing teams use generative AI, and consumers largely accept AI in advertising.
AI chatbots – are they killing search or just changing the game? Kevin Indig analyzed 14 studies on their impact and how businesses can adapt.
Research data compares Google AIO volatility with organic search and suggests a fresh perspective for SEO
ChatGPT referrals to publishers increased with the introduction of web search, but remain a minor share of overall traffic.
Hostinger Horizons enables web app development through a simple AI chat interface
Unpack the role of AI Overviews in SEO. Get essential data on their triggers, traffic impact, and how to rank in these dynamic search results.
DeepSeek’s AI is booming, but security flaws and censorship raise big questions. What does this mean for the future of search?
BBC study finds leading AI chatbots consistently distort news content, raising concerns about information accuracy and trust.
A study shows AI chatbot referrals outperform search in engagement and conversions. Here’s what 7 million sessions reveal about the future of transactional traffic.
Study shows Americans trust AI more than social media, with young men expressing the highest confidence.
Learn how to thrive in the content overload era with ethical content marketing practices. Build trust, stand out, and engage your audience with quality content.