Generative AI
Stay up-to-date with the latest developments in generative AI through our collection of news and guides.
Google Expands AI Overviews To Thousands More Health Queries
Google expands AI overviews to more health-related questions, adds new ‘What People Suggest’ search feature.
What Content Works Well In LLMs?
Analyze the impact of content in LLM on AI chatbots and discover strategies to optimize your website’s referral traffic.
Google Researchers Improve RAG With “Sufficient Context” Signal
Google researchers reduce AI hallucinations in RAG by using a sufficient context signal and model confidence
Agentic AI In SEO: AI Agents & Workflows For Ideation (Part 1)
Find out how Agentic AI simplifies SEO workflows, allowing human experts to leverage agents for increased efficiency and improved rankings.
Google Opens Gemini Deep Research To Free Users (With Limits)
Google expands Gemini with free limited access to Deep Research, improved Flash Thinking 2.0, and new personalization features.
Google Search History Can Now Power Gemini AI Answers
Google Gemini’s integration of Search history blurs the line between traditional Search and AI assistants
![Google AIO: 4 Ways To Find Out If Your Brand Is Visible In Generative AI [With Prompts]](https://www.searchenginejournal.com/wp-content/uploads/2025/03/featured-572-760x400.webp)
Google AIO: 4 Ways To Find Out If Your Brand Is Visible In Generative AI [With Prompts]
Find out if you’re visible within Google’s AI Overviews (Google AIO). Learn AI prompts you need to find out where you rank on 2025 SERPs.
AI Model Showdown: Top Choices For Text, Image, & Video Generation
Study reveals most used AI models for text, image, and video generation, highlighting adoption trends and emerging industry leaders.
Deep SEO: The Potential Impact Of AI Mode And Deep Search Models
Google’s AI Mode competes with Deep Search, shifting how users find information. See how this impacts search traffic, SEO, and the future of online research.
Ask An SEO: How Can You Distinguish Yourself In This Era Of AI Search Engines?
Is your SEO career at risk in the era of AI? Find out how to excel and make an impression in this new SEO landscape.
AI Writing Fingerprints: Identify (& Fix) AI-Generated Content
Researchers find AI writing tools like ChatGPT and Claude create specific patterns. These patterns can help you spot and edit AI content.
3 Ways AI Is Changing PPC Reporting (With Examples To Streamline Your Reporting)
Explore the power of AI in PPC reporting. Discover how it fills data gaps, surfaces insights, and streamlines reporting.
Google Upgrades AI Overviews With Gemini 2.0, Launches AI Mode
Google enhances search with Gemini 2.0-powered AI Overviews and launches premium “AI Mode” for Google One subscribers.
How Google, ChatGPT, & DeepSeek Handle YMYL Queries
A new study examines how Google, ChatGPT, and DeepSeek vary in handling health, legal, and political queries.
CheggMate
Is Chegg facing an inevitable decline due to AI? Discover the nuances behind its revenue drop and industry changes.
Google AI Overviews Trending Toward Authoritative Sites
Google’s AIO is increasingly favoring a shrinking set of authoritative websites for topics like health, B2B technology and insurance
OpenAI: Internal Experiment Caused Elevated Errors
OpenAI published a new write-up explaining how an internal experiment caused significant errors.
9 Trends You Should Watch To Keep Your Website Afloat in 2025
This post was sponsored by Bluehost. The opinions expressed in this article are the sponsor’s own. Is my website ready for 2025’s tech and SEO...
AI Search Optimization: Data Finds Brand Mentions Improve Visibility
A study reveals new insight into how often AI search engines cite sources, and which websites receive the most citations.
73% Of Marketing Teams Use AI, Top Performers Lead Adoption
A pair of studies find that 73% of marketing teams use generative AI, and consumers largely accept AI in advertising.
The State Of AI Chatbots And SEO
AI chatbots – are they killing search or just changing the game? Kevin Indig analyzed 14 studies on their impact and how businesses can adapt.
Data Shows Google AI Overviews Changing Faster Than Organic Search
Research data compares Google AIO volatility with organic search and suggests a fresh perspective for SEO
ChatGPT Referral Traffic To Publishers Remains Minimal
ChatGPT referrals to publishers increased with the introduction of web search, but remain a minor share of overall traffic.
Hostinger Horizons Enables Anyone To Build Web Apps With AI
Hostinger Horizons enables web app development through a simple AI chat interface
The Impact Of AI Overviews On SEO [Analysis Of 19 Studies]
Unpack the role of AI Overviews in SEO. Get essential data on their triggers, traffic impact, and how to rank in these dynamic search results.
DeepSeek And Its Impact On The Generative AI Global Race
DeepSeek’s AI is booming, but security flaws and censorship raise big questions. What does this mean for the future of search?
91% of AI News Responses Show Problems, BBC Finds
BBC study finds leading AI chatbots consistently distort news content, raising concerns about information accuracy and trust.
Transactional AI Traffic: A Study Of Over 7 Million Sessions
A study shows AI chatbot referrals outperform search in engagement and conversions. Here’s what 7 million sessions reveal about the future of transactional traffic.
Who Trusts AI? New Study Highlights Demographic Trends
Study shows Americans trust AI more than social media, with young men expressing the highest confidence.
Building Trust In The AI Era: Content Marketing Ethics And Transparency
Learn how to thrive in the content overload era with ethical content marketing practices. Build trust, stand out, and engage your audience with quality content.