Digital Marketing
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Content & Brand Storytelling: Be A Better Brand Storyteller [Podcast]
The secret to a powerful brand story? Ikigai. Find out what it is and how it works in this SEJ Show podcast episode.
Americans Know About ChatGPT But Few Use It, Survey Finds
Pew survey reveals 58% of US adults know ChatGPT; only 14% have used it, with mixed opinions on its utility.
Video Marketing For Law Firms: 8 Tactics For Lead Gen Success
Try these 8 tried and testing tactics to generate law firm leads with video.
Microsoft Introduces Insights For Universal Event Tracking Tags
Learn more about new website insights available through Microsoft’s Universal Event Tracking tag to help advertisers understand user engagement from ad campaigns.
How To Focus On What Matters In SEO As AI Accelerates Rapid Change
AI is changing the world of SEO rapidly. It is important to balance the changes while also sticking with what works today.
AI Search Engine Neeva Acquired By Snowflake
Data cloud company Snowflake acquires AI technology company Neeva, a company founded by ex-Googlers
Amazon Product Review Best Practices
Don’t let your listing get flagged because of Amazon’s new set of rules. Here are the latest best practices to help you prevent it.
How To Set Up Scroll Depth Tracking In GA4
By tracking scroll depth, gain insights into user engagement and behavior, understand how much content users are consuming, and optimize accordingly.
Tools Of The Trade: When To Use ChatGPT And When To Use Google
Discover when to use ChatGPT vs Google, plus other applications for the AI that recently took the industry by storm.
Bing Integrates With ChatGPT
Bing integrates with OpenAI’s ChatGPT, expands plugins ecosystem, and enhances AI-powered search across Microsoft’s platforms.
Google Marketing Live 2023: New Generative AI Features For Google Ads, Product Studio, And More
Google Marketing Live 2023 showcased generative AI advancements for Google Ads, Performance Max, and Product Studio for advertisers and merchants.
5 Tips & Best Practices For Marketplace Ecommerce Sellers
These 5 best practices will help you to give yourself the best chance of doing well on Amazon Marketplace.
Google Policy Agenda Reveals AI Regulation Wishlist
Google’s AI policy agenda suggests ways government regulation can find balance for innovation and economic progress
A Step-By-Step Guide To Creating Segments And Audiences In GA4 With Examples
Discover new ways to perform behavioral analysis with the help of Google Analytics 4. Here’s your step by step guide to unlock them.
NFTs & Copyright: What Do You Own?
Whether you create or buy them, don’t use your NFTs for commercial gain without the proper licensing. Learn about what you’re entitled in this article.
AI Regulation: Is It Too Late To Prevent Potential Harm?
Can AI be regulated? Explore the latest efforts by various U.S. government officials and agencies to mitigate the potential risks of emerging AI technology.
A Look Inside The New ChatGPT iPhone App From OpenAI
OpenAI releases an official ChatGPT app with personalized advice, instant answers, and an ad-free environment for iPhone users.
OpenAI CEO On AI Oversight: From Disinformation To Data Privacy
Highlights from the pivotal Judiciary Committee hearing with lawmakers and AI experts, including OpenAI CEO Sam Altman.
What Is A Digital Marketing Strategy? 5 Steps To Create One
Don’t confuse short-term tactics with an overall strategy. Create a successful digital marketing strategy for the long run with these five steps.
Google Bard Update Enhances Source Content Visibility
Google’s Bard chatbot receives an update, enhancing summarization and source visibility.
Bing Chat Rolls Out 4 Upgrades
Bing unveils new chatbot features, including images in responses, optimized topic answers, and improved text formatting and copy-paste.
How To Setup A/B Testing Using Microsoft Clarity And GA4 With Examples
While some custom coding may be required, you can A/B test different types easily. Just follow these steps for both Clarity and GA4.
200+ ChatGPT Plugins Available To Plus Users
Uncover new possibilities with over 200 ChatGPT plugins and web browsing beta features. Available to ChatGPT Plus users who opt-in for experimental features.
Meta Announces AI-Powered Tools To Streamline Ad Processes
Explore new AI tools announced by Meta that have the potential to help advertisers boost ad performance and streamline ad processes.
How to Exclude Internal and Developer Traffic in Google Analytics 4?
Prevent internal traffic from interfering with your data analysis via GA4 by following this step by step guide.
Google Bard Removes Waitlist, Adds Image & Coding Features
Google’s AI tool Bard expands globally, adds image capabilities, enhanced coding, and plans for widespread app integrations.
Paid, Owned & Earned Media: What Is The Difference?
Paid, owned, and earned media can all boost your digital presence, but how do you employ and combine them all effectively?
Microsoft Unveils AI Chat Monetization For Digital Partners
Microsoft launches Ads for Chat API, aiming to seamlessly monetize AI chat experiences for partners, consumers, and advertisers.
Google Analytics 4 Event Tracking: How To Get Set Up
This guide is here to help you with the migration of your custom events, with a step-by-step on how to set up GA4 custom events.
OpenAI’s U-Turn: Not Training GPT-4 On API Customer Data
OpenAI stops training language models such as GPT-4 with customer API data.