Digital Marketing
Learn how to promote your website or business using digital marketing and advertising channels to reach target audiences online.
Advertisement
Demand Intelligence: Empower Your Strategies With Actionable Data
Learn how demand intelligence utilizes actionable data to boost B2B marketing strategies, enhance prospect engagement, and drive revenue growth through optimized targeting and nurturing.
Microsoft’s AI SEO Tips: New Guidance For AI Search Optimization
Microsoft shares optimization strategies for AI search engines, focusing on user intent, natural language, and fresh content updates.
Insights From IAB’s Cross-Channel Measurement For Marketers Release
Achieve better business results with cross-channel measurement. IAB’s guides offer a comprehensive approach to goal setting, advanced attribution, and privacy compliance.
Google’s Updated Machine Learning Courses Build SEO Understanding
Google updated its machine learning crash course. It now offers introductions to LLMs and AI, helpful for understanding search engines
Performance Max For Ecommerce: Advanced Strategies And Pitfalls To Avoid
Discover how to succeed with Performance Max for ecommerce and implement a strategic campaign segmentation approach to maximize conversions.
18 Online Review Statistics Every Marketer Should Know
Online reviews are an unavoidable part of doing business online. Here are 18 statistics that prove the importance of online reviews today.
ChatGPT Vs. Gemini Vs. Claude: What Are The Differences?
Wondering which chatbot platform to choose? Compare ChatGPT, Gemini, and Claude to find the perfect fit for your SEO, writing, or web development needs.
5 Ahrefs AI Features To Automate Your Content & SEO Workflows
Unlock the power of AI in SEO with Ahrefs. Automate your content and SEO workflows to save time and boost your strategies.
ChatGPT Search May Have A Shot At Google
Explore how ChatGPT Search challenges Google, its impact on businesses, and why investing in AI Search could be a game-changer in the digital landscape.
ChatGPT Search Indexing: Essential Steps For Websites
Here’s how to optimize your website for indexing in ChatGPT’s real-time search feature.
SearchGPT vs. Google vs. Bing: Search Results Review
Explore the impact of AI in SEO and the launch of ChatGPT Search. Find out how it drives website traffic and builds user trust.
OpenAI Reddit AMA And SEO For ChatGPT Search
Answers from OpenAI’s CEO and executives on Reddit suggest insights into what SEO for ChatGPT Search could involve
How To Optimize Your Ecommerce Site For Holiday Shoppers
Don’t miss out on holiday sales. Optimize your ecommerce site for peak shopping periods and attract shoppers during the festive season.
SearchGPT Launches As ChatGPT’s Real-Time Search Feature
OpenAI integrates real-time web search into ChatGPT, offering live news and data with source attribution for verified information.
Streamlining PPC Workflows With AI: How Efficiency Meets Effectiveness
Discover how AI tools can streamline PPC workflows, from data analysis to budget forecasting, helping marketers optimize campaigns efficiently and effectively.
Meta Takes Step To Replace Google Index In AI Search
Meta is working on a search index for its AI chatbot, reportedly in an effort to reduce dependence on Google
Beyond Pageviews: Measure Content Performance And User Engagement In GA4
Learn how to track user interactions, analyze landing page performance, and optimize your digital strategy based on key metrics.
Google Expands AI Overviews In Search To Over 100 Countries
Google expands AI-powered search summaries globally, now reaching over 100 countries with support for six different languages.
How We Did It: Mastering Multi-Site SEO Case Study
Harness the power of multi-site SEO to drive success. Create a unified approach across domains to boost rankings, meet user needs, and consolidate SEO authority.
5 Tips To Drive Revenue With Google Ads Smart Bidding
Discover 5 ESSENTIAL Smart Bidding strategies for Google Ads that can maximize your ad budget and boost revenue.
Beyond SEO: Why Search Data Is Powerful Market Intelligence Data
Explore new ways to use search data. Let’s talk sources, which data to pull, and how to use it to arrive at powerful insights, fast.
Google’s AI Fails At 43% Of Finance Queries, Study Finds
A study finds Google’s AI overviews provide misleading or inaccurate information in 43% of finance-related searches.
7 Ecommerce Auditing Priorities for Black Friday 2024
Here are 7 essential areas to audit now to ensure your site stands out during Black Friday and Cyber Monday (BFCM) 2024.
![How To Get Quality SEO Content Out Of Generative AI [Checklist]](https://www.searchenginejournal.com/wp-content/uploads/2024/09/featured-356-760x400.webp)
How To Get Quality SEO Content Out Of Generative AI [Checklist]
A helpful checklist and guide for incorporating AI into SEO content creation processes.
The 4 Principles Of Effective Retail Marketing
Attract more customers to your retail business with effective marketing strategies. Master the four pillars of retail marketing and watch your sales soar.
Google Merchant Center To Integrate Amazon For Shipping Data
Google integrates Amazon MCF with Merchant Center, offering improved shipping data display and potential boost in ad performance.
Google’s AI Overviews Avoid Political Content, New Data Shows
Study reveals Google’s cautious approach to AI-generated content in sensitive search results, varying across health, finance, legal, and political topics.
The 7 Best AI Search Engines For 2025
The top 7 AI search engines for 2025 are ranked and rated. The top two offer outstanding opportunities for website traffic.
Making SEO Decisions With Confidence: A Guide To Data-Driven Strategies
Data is the new gold. Learn how to use data for a customer-centric SEO strategy to increase traffic and revenue for your business.
3 Client Experience Must-Dos To Drive Your Organization’s CLTV
Discover three key tactics to enhance your client experience and increase their lifetime value via nurturing, brand evangelism, and relevant KPIs.