Digital Marketing
Learn how to promote your website or business using digital marketing and advertising channels to reach target audiences online.
Google Upgrades AI Overviews With Gemini 2.0, Launches AI Mode
Google enhances search with Gemini 2.0-powered AI Overviews and launches premium “AI Mode” for Google One subscribers.
Mapping Digital Marketing KPIs To Business Outcomes
Understand the role of digital marketing KPI in overcoming attribution issues while using analytics tools for better insights.
Google’s AI Shopping Tools Transform Ideas Into Real Products
Google has launched AI shopping tools that help customers find real clothing items based on generated images.
How Google, ChatGPT, & DeepSeek Handle YMYL Queries
A new study examines how Google, ChatGPT, and DeepSeek vary in handling health, legal, and political queries.
CheggMate
Is Chegg facing an inevitable decline due to AI? Discover the nuances behind its revenue drop and industry changes.
Google AI Overviews Trending Toward Authoritative Sites
Google’s AIO is increasingly favoring a shrinking set of authoritative websites for topics like health, B2B technology and insurance
![[Expert Panel] Effortless Conversions: Close More Sales With AI Data [Webinar]](https://www.searchenginejournal.com/wp-content/uploads/2025/02/featured-759-760x400.webp)
[Expert Panel] Effortless Conversions: Close More Sales With AI Data [Webinar]
Join for an insightful discussion designed for small business and agency marketers eager to transform their lead generation and conversion strategies.
OpenAI: Internal Experiment Caused Elevated Errors
OpenAI published a new write-up explaining how an internal experiment caused significant errors.
9 Trends You Should Watch To Keep Your Website Afloat in 2025
This post was sponsored by Bluehost. The opinions expressed in this article are the sponsor’s own. Is my website ready for 2025’s tech and SEO...
AI Search Optimization: Data Finds Brand Mentions Improve Visibility
A study reveals new insight into how often AI search engines cite sources, and which websites receive the most citations.
Leveraging AI For Buyer-Centric Strategies To Effectively Engage B2B Buyers
Leverage AI to synchronize B2B marketing programs with buyer needs, delivering hyper-personalized experiences that drive engagement and impact.
73% Of Marketing Teams Use AI, Top Performers Lead Adoption
A pair of studies find that 73% of marketing teams use generative AI, and consumers largely accept AI in advertising.
The State Of AI Chatbots And SEO
AI chatbots – are they killing search or just changing the game? Kevin Indig analyzed 14 studies on their impact and how businesses can adapt.
Data Shows Google AI Overviews Changing Faster Than Organic Search
Research data compares Google AIO volatility with organic search and suggests a fresh perspective for SEO
Beyond Tools: A Google Ads Guide To Detecting And Preventing Click Fraud In Lead Generation
Protect your marketing budget from click fraud scams. Learn how to detect and combat sophisticated click fraud tactics effectively in Google Ads.
ChatGPT Referral Traffic To Publishers Remains Minimal
ChatGPT referrals to publishers increased with the introduction of web search, but remain a minor share of overall traffic.
Hostinger Horizons Enables Anyone To Build Web Apps With AI
Hostinger Horizons enables web app development through a simple AI chat interface
The Impact Of AI Overviews On SEO [Analysis Of 19 Studies]
Unpack the role of AI Overviews in SEO. Get essential data on their triggers, traffic impact, and how to rank in these dynamic search results.
Ask An SEO: How Should Ecommerce Stores Deal With The Arrival Of AI Overviews?
AI overviews in SERPs: a challenge or opportunity for ecommerce site owners? Ecommerce expert, Kevin Gibbons shares his insights.
How Performance Marketing + Brand Fuels Traffic Growth and Conversions
Join us and hear expert strategies for creating brand synergy, increasing brand search volume, and using branding as a powerful tool for performance marketing success.
DeepSeek And Its Impact On The Generative AI Global Race
DeepSeek’s AI is booming, but security flaws and censorship raise big questions. What does this mean for the future of search?
Hackers Use Google Tag Manager to Steal Credit Card Numbers
Hackers are using Google Tag Manager to load malware into Magento sites, stealing credit card numbers during checkout
![Surprising Review Stats To Feed Your Local Strategy [Study]](https://www.searchenginejournal.com/wp-content/uploads/2025/01/review-stats-981-760x400.webp)
Surprising Review Stats To Feed Your Local Strategy [Study]
Survey reveals trends in local reviews: trust in word-of-mouth, growing focus on recent feedback, and the importance of owner responses in shaping customer trust.
91% of AI News Responses Show Problems, BBC Finds
BBC study finds leading AI chatbots consistently distort news content, raising concerns about information accuracy and trust.
Transactional AI Traffic: A Study Of Over 7 Million Sessions
A study shows AI chatbot referrals outperform search in engagement and conversions. Here’s what 7 million sessions reveal about the future of transactional traffic.
Who Trusts AI? New Study Highlights Demographic Trends
Study shows Americans trust AI more than social media, with young men expressing the highest confidence.
7 Creative Ways To Leverage Video In Marketing
Looking to create unique video content? This guide will show you how to think outside the box and come up with fresh video marketing ideas.
Building Trust In The AI Era: Content Marketing Ethics And Transparency
Learn how to thrive in the content overload era with ethical content marketing practices. Build trust, stand out, and engage your audience with quality content.
Smart Bidding In Google Ads: In-Depth Guide
Drive better results with Smart Bidding in Google Ads. Learn how to use this advanced feature to optimize your PPC campaigns.
Where Are The Missing Data Holes In GA4 That Brands Need?
Find out how to accurately analyze and interpret data in Google Analytics 4 by using additional verification methods.