Digital Marketing
Learn how to promote your website or business using digital marketing and advertising channels to reach target audiences online.
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Digital PR: How to Define What ‘Good’ Looks Like & Drive Measurable Gains
We need to redefine how failure in digital PR is viewed. Here’s how setting expectations and defining your campaign goals can help.
How to Weed Out Less Qualified Audiences from Your PPC Campaigns
Not everyone seeing your ad is truly qualified. Learn how to decide just who is worthy enough to see your ads in the first place.
5 Ways to Convert Organic Traffic Into Qualified Leads
Are you optimizing your content for Google AND for conversions. Here are five ways you can turn organic traffic into qualified leads.
Marketing & Technology Data Is Racist & Biased: Here’s How Marketers Can Fix It
Learn how modern algorithms and machine learning amplify the effects of racism and how marketers can change that.
The Remote Working Challenges Digital Businesses Face After COVID-19
Thinking of working from home even after COVID-19? If the future is remote working, these are the biggest challenges businesses will need to overcome.
Amazon Brand Analytics: Getting the Most Out of Your Sales on Amazon
Make the most of your Amazon Brand Registry membership. Learn how to use brand-specific and Amazon-wide data from Amazon Brand Analytics to your advantage.
3 Ways to Use Social Commerce Today
Looking to jump on the social commerce trend? Learn how you can get a headstart by setting up shop on Facebook, Instagram, Pinterest, and Snapchat.
Google Chrome to Hide Parts of URLs in Future Update
Google is working on ways to hide parts of a website’s URL in the address bar, showing only the domain name.
10 Ways to Avoid Bad Press
Your online presence can be the reason your brand rises to amazing success or falls hard and fast. Here’s how to avoid the latter.
Are You Charging Enough? A Quick Guide to Digital Marketing Prices
The demand for digital marketing services has never been stronger. Are you charging enough? Too much? Read this guide to find out.
How to Meet the Increased Demand for Website Accessibility
Many people now depend on the web for basic necessities. It has uncovered the website accessibility issues most businesses have. Here’s how to address them.
Paving the Path Forward with SEO: Preparing for New Normalities
Brands have unlimited potential right now to entertain, assist, educate, and inform. Here are six ways to leverage SEO in preparing for new normalities.
The COVID-19 Shuffle: How Businesses Embraced Digital Marketing to Survive the Pandemic
During the COVID-19 pandemic, many businesses are using digital technology and marketing to survive these “interesting times.” Here’s how.
Google App Updated With Dark Mode for iOS and Android
Google has begun rolling out a long-awaited dark mode update for its flagship Google Search apps on iOS and Android.
10 Steps to Make a Full Business Recovery from the Crisis
Here are 10 things you can do to reverse the damage caused by the lockdown and get your business out of a slump.
A/B Testing: Why & How to Do Split Testing on Your Website
A/B testing is the process of setting up two versions of one page, and testing which page outperforms the other. Here’s how to do it.
How Ecommerce Stores Can Care About Their Customers During the COVID-19 Crisis
Now that online shopping is booming, it’s the best time for ecommerce stores to show they truly care for customers. Here’s how.
Root Domain vs. Subdomain: Which Is Better for Ecommerce SEO?
Depending on your scenario and when implemented right, keeping your ecommerce on your root domain makes the most sense. But there are a few exceptions.
How Ecommerce Businesses Can Prepare SEO & Content for Post-COVID-19
Now is the perfect time to improve your ecommerce store’s SEO and content for an impending flood of virtual customers. Here’s how to get started.
5 Brilliant Ways to Combine Traditional & Digital Marketing
Traditional marketing is still a valuable B2B asset. And the art of synergizing traditional with digital marketing is worth mastering. Here’s how to do it.
3 New ‘Must-Know’ Trends for Marketing
Let’s explore three of the search trends emerging out of the Coronavirus climate, along with practical ways to leverage them for your business.
5 Reasons Why Your Company Needs a Crisis Communications Plan
Even if you have no way of knowing which crisis you’re dealing with next, your organization needs a crisis communications plan in place. Here’s why.
A/B & Multivariate Testing for SEO: How to Do It the Right Way
Learn how A/B testing and multivariate testing impact SEO and 8 tips to improve your tests and processes to maximize your site’s SEO performance.
20 Reasons Why Ecommerce Sites Need Unique Product Descriptions
Want to put your ecommerce site well ahead of the competition? Focus on writing unique product descriptions. Here are 20 reasons why you need them.
Key COVID-19 Search Trends & 5 Immediate PPC Strategies to Act On
Here are five tactics to do in the short term to have a lasting impact on your PPC campaigns.
5 Ecommerce SEO Tips to Improve Organic Performance
Looking to boost your ecommerce website’s organic traffic and drive more revenue? Here are five things to audit, review, and implement right now.
Marketing in a Downturn: 3 Steps to Thrive
Marketers are feeling the pain brought by the COVID-19 crisis. These three components are key to marketing right now.
An Introduction to Artificial Intelligence in Marketing
Learn how to overcome the four main reasons why marketers aren’t fully leveraging AI.
Adaptive Marketing: How to Make Your Clients’ Businesses More Agile
Help your clients build businesses that can weather turbulent times with these seven short-term adaptive marketing strategies.
How to Increase Ecommerce Sales with a Usability Study
Need to improve sales? A heuristic evaluation can help find usability problems on your website. Here’s how to do it.