Digital Marketing
Learn how to promote your website or business using digital marketing and advertising channels to reach target audiences online.
Root Domain vs. Subdomain: Which Is Better for Ecommerce SEO?
Depending on your scenario and when implemented right, keeping your ecommerce on your root domain makes the most sense. But there are a few exceptions.
How Ecommerce Businesses Can Prepare SEO & Content for Post-COVID-19
Now is the perfect time to improve your ecommerce store’s SEO and content for an impending flood of virtual customers. Here’s how to get started.
5 Brilliant Ways to Combine Traditional & Digital Marketing
Traditional marketing is still a valuable B2B asset. And the art of synergizing traditional with digital marketing is worth mastering. Here’s how to do it.
3 New ‘Must-Know’ Trends for Marketing
Let’s explore three of the search trends emerging out of the Coronavirus climate, along with practical ways to leverage them for your business.
5 Reasons Why Your Company Needs a Crisis Communications Plan
Even if you have no way of knowing which crisis you’re dealing with next, your organization needs a crisis communications plan in place. Here’s why.
A/B & Multivariate Testing for SEO: How to Do It the Right Way
Learn how A/B testing and multivariate testing impact SEO and 8 tips to improve your tests and processes to maximize your site’s SEO performance.
20 Reasons Why Ecommerce Sites Need Unique Product Descriptions
Want to put your ecommerce site well ahead of the competition? Focus on writing unique product descriptions. Here are 20 reasons why you need them.
Key COVID-19 Search Trends & 5 Immediate PPC Strategies to Act On
Here are five tactics to do in the short term to have a lasting impact on your PPC campaigns.
5 Ecommerce SEO Tips to Improve Organic Performance
Looking to boost your ecommerce website’s organic traffic and drive more revenue? Here are five things to audit, review, and implement right now.
Marketing in a Downturn: 3 Steps to Thrive
Marketers are feeling the pain brought by the COVID-19 crisis. These three components are key to marketing right now.
An Introduction to Artificial Intelligence in Marketing
Learn how to overcome the four main reasons why marketers aren’t fully leveraging AI.
Adaptive Marketing: How to Make Your Clients’ Businesses More Agile
Help your clients build businesses that can weather turbulent times with these seven short-term adaptive marketing strategies.
How to Increase Ecommerce Sales with a Usability Study
Need to improve sales? A heuristic evaluation can help find usability problems on your website. Here’s how to do it.
Share of Voice: What It Is, Why It Matters & How to Measure It
Start measuring share of voice (SOV) and determine your position in the market.
Top 10 Most Popular Online Payment Solutions
No matter how you make money online, you’ll need a reliable payment solution. Here are 10 of the best.
Why It’s Time to Plan Your Digital COVID-19 Recovery & 3 Ways to Do It
Pave your path to a more successful recovery from COVID-19 with these three steps.
The Right Marketing Channel Allows You to Pivot Quickly
Here’s how to choose a marketing channel that increases your visibility in the most cost-efficient and timely manner possible.
Impact of COVID-19 on Ecommerce: 4 Ways to Adapt Your Digital Strategy
We’re starting to see the impact COVID-19 has to ecommerce businesses. Here are four ways digital marketers can adapt.
How to Use Pull Marketing & Knowing When to Push
Discover what pull marketing is, when to utilize it, and a few examples of pull marketing content to use.
Crisis Marketing Made Simple
Here are practical and simple actions that companies can take to maximize crisis marketing in difficult times.
How to Get Your Brand Message Right & Wrong in Times of Crisis
Here are examples of brands being genuine and helpful with their messaging and actions during the current COVID-19 crisis.
Google Cancels April Fools’ Day Plans This Year Due to Coronavirus
Google has decided to suspend April Fools’ Day plans this year, according to a leaked internal email.
Accessibility for Digital Businesses: How Your Company Can Be a Leader
Here’s why adopting accessibility guidelines is the ethical thing to do for companies with public-facing websites or software products.
Search Audiences & User Intent: SEO’s Secret Weapon
Here’s how analyzing search queries, intent, and on-site behavior can help you better connect with your target audiences.
Amazon Removes Ability for FBA Shipments to Non-Essential Goods
Amazon is restricting inbound shipments for FBA to medical supplies and household staples. Here’s everything you need to know.
How Can I Get My Website Traffic to Convert?
Looking for ways to help your website traffic to convert better? This post walks you through actionable strategies.
How to Create a High-Converting Call-to-Action Button: 4 Best Practices
Follow these four best practices for creating call-to-action buttons that get users to convert.
5 Brand Protection Tactics That Work
Finding it difficult to create a genuine digital brand identity? Implement these five tactics to strengthen your brand online.
16 Tips to Handle Negative Customer Reviews Online
Learn 16 tips for handling negative customer reviews online and ensuring people get the best possible experience from your brand.
20 (Free) Things You NEED to Do After Launching Your Ecommerce Website
What you do after your ecommerce website launches really matters. Do these 20 things to help skyrocket traffic and sales.