Digital Marketing
Learn how to promote your website or business using digital marketing and advertising channels to reach target audiences online.
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Search & the Emotional Response to Information Seeking
Discover how developments in neuro-information science and biometrics are shaping the future of search.
Buy Online & Pick up In-Store: How It’s Changing Everything from Daily Groceries to Holiday Shopping
Let’s explore the growth of the “Buy Online, Pick Up In-Store” experience and how retailers can leverage it.
11 Social Media Marketing Strategies for Ecommerce Websites
Here are 11 tips you can use on the top social networks to drive ecommerce sales.
Google is Changing How People Discover Movies & TV Shows
Google is changing the way people use its search engine to find the next TV show or movie to watch.
Google’s Danny Sullivan Responds Directly to DuckDuckGo’s Anti-Privacy Claims
In a rare move from Google, Search Liaison Danny Sullivan has responded directly to negative claims made by DuckDuckGo.
Google Removes Some Filters from Image Search Results
Google appears to have removed the ability to filter image search results by “minimum size,” “exact size,” and “full color.”
5 Types of Social Proof to Use on Your Website Now
Here’s a rundown of the most important social proof elements to consider adding to your website.
Advanced PPC Strategies for Your Ecommerce Site
Here are some advanced PPC strategies ecommerce retailers can use in order to stay ahead.
How to Create a Content Strategy for Ecommerce Sites
Here are the three key factors to consider when creating an ecommerce content strategy.
New Google Easter Eggs: Multi-Sided Dice
Google has updated its “roll a die” tool, one of its longest standing Easter eggs, with multi-sided dice.
Google Expands Its College Search Features
Google is expanding its college search features, introduced last year, with the ability to search for more types of programs.
14 Conversion Rate Optimization Tactics You Can Steal From Amazon’s Product Listings
Want to improve your Amazon listing conversion rates? Learn some impactful tactics Amazon uses to optimize its own listings.
Marketing & AI: Key Takeaways You Need to Know
Here’s why search marketers should embrace artificial intelligence instead of fearing what is to come with new technology.
4 Ways to Capitalize on the Cross-Funnel ROI of Digital PR
Here’s how you can drive higher returns from your digital PR campaigns by capitalizing on its cross-funnel potential.
The Hidden Opportunity for Ecommerce Websites in Google Images
Properly executed, these six image search tactics can give your ecommerce website a boost in traffic and sales.
4 Ways You Can Create a More Memorable & Appealing Brand
These four brands will show you how to cultivate an audience, project a message, and become more memorable and appealing.
An Advanced SEO Guide to Top Rankings on Amazon
Here are some of the considerations you should have as you craft your Amazon listings.
The Complete Guide to Mastering Your Link & Navigation Structure
Learn the best practices that will help you build an efficient navigational structure for your ecommerce website.
How Triggered Emails Can Help Increase Your Conversions
Learn what triggered emails are, how they work, and how you can use them.
Google is Rolling Out a Redesigned News Tab in Desktop Search Results
Google announced it is launching a new look for the ‘News’ tab in desktop search.
![Online Shopping via Smart Speakers is Growing Faster Than Expected [REPORT]](https://www.searchenginejournal.com/wp-content/uploads/2019/07/shutterstock_1429828319-760x400.webp)
Online Shopping via Smart Speakers is Growing Faster Than Expected [REPORT]
A new report from eMarketer shows that a greater than expected number of users are shopping via smart speakers.
How to Use User Behavior Analytics to Increase Your Conversions: 5 Tips
Here are five tips to improve your conversion rate optimization efforts using user behavior analytics.
Google Adds Shareable GIFs to Image Search Results
Google now has a “Share GIFs” section in image search results that lets users immediately share GIFs to different apps.
The Marketing Funnel Isn’t Dead, We Just Understand It Better
Is the marketing funnel really outdated due to the influence of digital? Or has our understanding of it simply evolved?
Google to Cite the Source of Song Lyrics in Search Results
Google’s statement on how it will handle song lyrics in search results following allegations that it stole content from Genius.
5 Ways AI Has Changed Ecommerce
AI has evolved to help marketers improve their ecommerce marketing efforts. Here are five ways AI has changed ecommerce.
5 of the Best Social Media Lead Gen Techniques
B2B advertisers: want to drive more leads from Facebook and LinkedIn? Use these five features and tactics.
23% of Small Businesses Say Visual Content is Most Effective
A recent study shows that nearly a quarter of small business owners believe visual content is highly effective.
How Your Company Can Prevent ADA Website Accessibility Lawsuits
How do you prevent your company from being a target for a website accessibility ADA lawsuit? Find out here.
Google Lets Users Shop Directly From Search, Images, and YouTube
Google is expanding its shopping experience, letting users add items to a universal shopping cart from several of its services.