Digital Marketing
Learn how to promote your website or business using digital marketing and advertising channels to reach target audiences online.
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Google Brings Augmented Reality to Search Results
Today at Google I/O, the company announced features in Google Search that utilize Google Lens and augmented reality (AR).
Google Confirms Testing Pages With Zero Search Results
Google confirmed it’s running a test which involves showing zero search results for queries when no relevant results are found.
How Do Ads, Interstitials & Supplemental Content Affect SEO Visibility?
Do ads, interstitials, and supplemental content affect organic search rankings and visibility? Find out here.
Call Tracking & Reporting: The 7 Most Important Metrics to Track
Learn seven important call tracking metrics you need to monitor in order to better evaluate your marketing performance.
7 Types of Social Proof to Grow Your Ecommerce Sales
Here’s how brands can use social proof to improve conversion rates, grow sales, and develop a network of brand advocates.
Holiday SEO & Marketing Strategy: Win More Traffic, Rankings & Sales
Here are six key things to consider in your holiday marketing strategy.
6 Tips to Improve Your PPC Landing Page Experience (& Quality Score)
Want to improve your landing page experience? Focus on your users. Use these top tips to optimize your landing pages.
72% of People Have Used Voice Search Through a Digital Assistant in 2019
A study from Microsoft on consumer adoption of voice technology in 2019 shows that most people are using voice search.
Landing Page Best Practices: 10 Top Tips for Writing Copy That Converts
Ready to capture more leads? These 10 best practices will help you build landing pages that accelerate your buyer’s journey.
7 Expert Tips to Protect Your Online Reputation
Here is some detailed advice that will help you protect your reputation online.
How This Skincare Brand Used Influencer Marketing to Explode Sales
Here’s how one company used content, SEO, and social media to grow sales from 0 to 4,000 in 2 years.
How to Remove Your Personal Information from Google
This step-by-step guide will help you remove your personal information from Google.
DuckDuckGo Upgrades Search Results for Weather Forecasts
DuckDuckGo has introduced enhanced search results for weather-related queries.
What to Do When Amazon Sales Cannibalize Your Ecommerce Sales
Here are two ways to reduce the impact of your success on Amazon to your website sales.
Bing Rolls Out Text-to-Speech for Search Results
Bing introduced a number of new search features this week including text-to-speech, expanded intelligent answers, and enhanced visual search.
Google: Don’t Blindly Stuff Text into Ecommerce Category Pages
Google’s John Mueller cautions ecommerce site owners about adding unnecessary text to category pages.
101 Tips & Tricks That Will Boost Your Conversion Rates
Here are 101 things you can do to improve your conversion rate and establish a solid reputation for your brand.
Google Updates Travel Searches to Help Users Find Budget-Friendly Options
Google is rolling out new travel search features to help users find better prices on flights and hotels.
![80% of Consumers Love Chatbots? Here’s What the Data Says [STUDY]](https://www.searchenginejournal.com/wp-content/uploads/2019/02/shutterstock_1140415796-760x400.webp)
80% of Consumers Love Chatbots? Here’s What the Data Says [STUDY]
According to a new study, 80% of consumers are having positive chatbot experiences.
Google: Mobile Speed Should Be an Ongoing Priority
Google encourages businesses not to think of mobile speed as a one-and-done fix. It should be an ongoing priority.
All the Free PR Secrets You Need to Know to Scale Your Business
Learn how to get free publicity with laser-sharp pitching and optimized press releases.
7 Steps to Create Your Local Branding Strategy to Get More Traffic
Here is a seven-step method for getting more traffic for your local clients or your own marketing agency.
Google Explains How it Weeds Out Disinformation in Search Results
Google published a 30-page white paper with details about how the company fights disinformation in Search, News, and YouTube.
6 Things Marketers Should Know About Facebook’s App Integrations
Here’s what every marketer should know about the coming integration of Facebook Messenger, Instagram, and WhatsApp.
4 Proven Ways to 5x Your Conversion Rate
Use these four ideas if you want to improve your website’s conversion rate significantly.
Top 10 Ranking About Us Pages
These About Us pages have earned top rankings on Google. Here’s what you can learn from them.
DuckDuckGo Warns that Google Does Not Respect ‘Do Not Track’ Browser Setting
DuckDuckGo cautions internet users that companies like Google and Facebook don’t respect the “Do Not Track” setting on web browsers.
Google Chrome to Warn Users About Impostor Sites With Lookalike URLs
Google will be implementing a new warning in its Chrome browser alerting users when they’re visiting a possible impostor website.
81% of People Think Less of a Business if its Website is Outdated
New research on customer satisfaction with web user experiences makes a strong case for keeping your website up to date.