Digital Marketing
Learn how to promote your website or business using digital marketing and advertising channels to reach target audiences online.
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Getting the Most From Customer Testimonials with Davis Nguyen [PODCAST]
Davis Nguyen talks about customer testimonials – specifically how to get them and how to get the most out of them.
5 Strategies Every Amazon Seller Should Be Following Today
Rank organically and increase your sales on Amazon when you implement these five strategies involving newer Amazon programs.
What Is a Customer Journey & Why Does It Matter for SEO?
Learn how to make sure your SEO strategy contributes to an effective customer journey
Amazon Just Made the $30k Amazon Retail Analytics Premium Data Free
Amazon just made Amazon Retail Analytics Premium data available to everyone on Vendor Central free. Learn more here.
Leverage Geolocation Data to Deliver a Better Site Experience with ipdata.co
Discover a solution that can help you leverage geolocation data and take your customer’s experience to the next level.
Sponsored Products with Walmart Media Group: What Sellers & Marketers Need to Know
Let’s walk through what’s up with Walmart and how you can take advantage of the giant retailer’s latest ecommerce offering.
6 Ways to Reduce Shopping Cart Abandonment
Convert more of the traffic you work hard to generate. Start reducing shopping cart abandonment with these six proven tips.
5 Strategic ‘Must-Haves’ to Diversify Your Digital Marketing
Discover five of the most useful approaches to enrich and diversify your digital marketing strategy.
What Is CCPA? Everything You Need to Know to Become Compliant
The CCPA is in effect as of January 1, 2020. Here’s how this affects your marketing campaigns.
7 Graphic Design Tips for Non-Designers
Want your Facebook ads, websites, logos, and creative assets to look like a trained professional made them. Read these tips.
12 Essential Steps to Creating a Robust Digital Strategy
Discover 12 planning must-haves in order to create a robust digital strategy with tips from Benu Aggarwal and Bill Hunt.
Facebook Messenger Marketing & Chatbots: 11 Ways to Get Started
Discover 11 ways to get started with chatbots on Facebook Messenger.
Google Launches SOS Alert For Searches Related to Coronavirus
Google has activated an SOS alert in search results for queries related to the coronavirus outbreak.
11 Amazon Advertising Mistakes to Avoid
Discover 11 simple Amazon advertising mistakes that could be costing you thousands of dollars and simple ways to avoid them.
7 B2B Marketing Trends to Embrace for Digital Success
Here are seven things forward-thinking B2B companies should embrace this year.
Yelp SEO: How to Optimize Your Listings & Rank Higher
To increase the likelihood that a customer finds your local business, start optimizing your Yelp listing. Here are some tips.
10 Essential Elements to Create & Sustain Brand Identity
These 10 tips will help you create a business or personal brand identity that stands out.
6 Types of User Behavior to Track on Your Website & the Tools to Do It
Start tracking user behavior on your website and identify the tools you need to get the right data.
Are Modal Popups Searchable?
Using a modal isn’t necessarily good or bad for SEO – it’s all about how it’s coded and implemented.
Waze Local Paid Marketing Primer: Here’s What You Need to Know
Here’s why businesses should explore and maximize the paid advertising opportunity Waze Local has to offer.
Marketing’s Top Tools: Guilt, Shame & Fear
Discover to use guilt, shame, and fear as marketing tools and see some examples of how to implement them.
How to Improve Page Speed for More Traffic & Conversions
Follow these tips to optimize your page speed and boost your traffic and conversions.
Track Santa With Google & NORAD Santa Tracker Apps on Christmas Eve
Google & NORAD Santa tracker apps are live, allowing people to follow Santa’s route as he travels from city to city.
PPC & CRO Synergy: 6 Tips for Success
You should be leveraging insights from paid search activity to improve your CRO strategy. Here’s where to start.
Google Upgrades Its Built-In Mortgage Calculator With New Features
Google has upgraded the built-in tool that shows up in search results for the query “mortgage calculator.”
A New Customer Decision Journey: Embracing & Fueling the Flywheel
Here’s why search marketers must trade their outdated funnels for more inclusive flywheels.
Patent: Google Going Old School with Local SEO, But In A New Way
Understand key passages from Google’s new patent for tracking users in brick-and-mortar stores.
8 Ways to Collect Customer Feedback & What to Do With It
Learn eight ways to get real insights into how customers feel about your brand.
Why Your Thank You Page Is Costing You Money (& How to Fix It)
Learn how to implement micro-commitments on your “Thank You” page to increase users’ interest in your core offer.
Simple Ways to Delight Your First-Time Visitors: 6 Dos & 4 Don’ts
Here are six things you should ALWAYS do and four things you should NEVER do to delight first-time visitors.