Digital Marketing
Learn how to promote your website or business using digital marketing and advertising channels to reach target audiences online.
The Complete Guide to Mastering Your Link & Navigation Structure
Learn the best practices that will help you build an efficient navigational structure for your ecommerce website.
How Triggered Emails Can Help Increase Your Conversions
Learn what triggered emails are, how they work, and how you can use them.
Google is Rolling Out a Redesigned News Tab in Desktop Search Results
Google announced it is launching a new look for the ‘News’ tab in desktop search.
![Online Shopping via Smart Speakers is Growing Faster Than Expected [REPORT]](https://www.searchenginejournal.com/wp-content/uploads/2019/07/shutterstock_1429828319-760x400.webp)
Online Shopping via Smart Speakers is Growing Faster Than Expected [REPORT]
A new report from eMarketer shows that a greater than expected number of users are shopping via smart speakers.
How to Use User Behavior Analytics to Increase Your Conversions: 5 Tips
Here are five tips to improve your conversion rate optimization efforts using user behavior analytics.
Google Adds Shareable GIFs to Image Search Results
Google now has a “Share GIFs” section in image search results that lets users immediately share GIFs to different apps.
The Marketing Funnel Isn’t Dead, We Just Understand It Better
Is the marketing funnel really outdated due to the influence of digital? Or has our understanding of it simply evolved?
Google to Cite the Source of Song Lyrics in Search Results
Google’s statement on how it will handle song lyrics in search results following allegations that it stole content from Genius.
5 Ways AI Has Changed Ecommerce
AI has evolved to help marketers improve their ecommerce marketing efforts. Here are five ways AI has changed ecommerce.
5 of the Best Social Media Lead Gen Techniques
B2B advertisers: want to drive more leads from Facebook and LinkedIn? Use these five features and tactics.
23% of Small Businesses Say Visual Content is Most Effective
A recent study shows that nearly a quarter of small business owners believe visual content is highly effective.
How Your Company Can Prevent ADA Website Accessibility Lawsuits
How do you prevent your company from being a target for a website accessibility ADA lawsuit? Find out here.
Google Lets Users Shop Directly From Search, Images, and YouTube
Google is expanding its shopping experience, letting users add items to a universal shopping cart from several of its services.
Google Brings Augmented Reality to Search Results
Today at Google I/O, the company announced features in Google Search that utilize Google Lens and augmented reality (AR).
Google Confirms Testing Pages With Zero Search Results
Google confirmed it’s running a test which involves showing zero search results for queries when no relevant results are found.
How Do Ads, Interstitials & Supplemental Content Affect SEO Visibility?
Do ads, interstitials, and supplemental content affect organic search rankings and visibility? Find out here.
Call Tracking & Reporting: The 7 Most Important Metrics to Track
Learn seven important call tracking metrics you need to monitor in order to better evaluate your marketing performance.
7 Types of Social Proof to Grow Your Ecommerce Sales
Here’s how brands can use social proof to improve conversion rates, grow sales, and develop a network of brand advocates.
Holiday SEO & Marketing Strategy: Win More Traffic, Rankings & Sales
Here are six key things to consider in your holiday marketing strategy.
6 Tips to Improve Your PPC Landing Page Experience (& Quality Score)
Want to improve your landing page experience? Focus on your users. Use these top tips to optimize your landing pages.
72% of People Have Used Voice Search Through a Digital Assistant in 2019
A study from Microsoft on consumer adoption of voice technology in 2019 shows that most people are using voice search.
Landing Page Best Practices: 10 Top Tips for Writing Copy That Converts
Ready to capture more leads? These 10 best practices will help you build landing pages that accelerate your buyer’s journey.
7 Expert Tips to Protect Your Online Reputation
Here is some detailed advice that will help you protect your reputation online.
How This Skincare Brand Used Influencer Marketing to Explode Sales
Here’s how one company used content, SEO, and social media to grow sales from 0 to 4,000 in 2 years.
How to Remove Your Personal Information from Google
This step-by-step guide will help you remove your personal information from Google.
DuckDuckGo Upgrades Search Results for Weather Forecasts
DuckDuckGo has introduced enhanced search results for weather-related queries.
What to Do When Amazon Sales Cannibalize Your Ecommerce Sales
Here are two ways to reduce the impact of your success on Amazon to your website sales.
Bing Rolls Out Text-to-Speech for Search Results
Bing introduced a number of new search features this week including text-to-speech, expanded intelligent answers, and enhanced visual search.
Google: Don’t Blindly Stuff Text into Ecommerce Category Pages
Google’s John Mueller cautions ecommerce site owners about adding unnecessary text to category pages.