Digital Marketing

Learn how to promote your website or business using digital marketing and advertising channels to reach target audiences online.

Google is Among the Most Trusted Tech Companies [SURVEY]

By Matt G. Southern

Compared to other top tech companies, research shows that Google ranks just below Amazon in terms of consumer trust.

2 min read
1.2K Reads
Oct 30, 2017

7 Ways to Boost Your Conversions Through Social Media

By David Trounce

Here are seven strategies you can develop for your own industry in order to boost conversion through social media marketing.

9 min read
4.0K Reads
Oct 26, 2017

Google Enters the Mobile Payment Market With Google Payment

By Matt G. Southern

Google has announced a mobile payment service, called Google Payment, which is designed to facilitate an easier check out experience for online purchases. Google Payment allows...

1 min read
1.2K Reads
Oct 23, 2017

Digital Experience

5 Disasters in Checkout that Destroy Conversion Rates

By Shane Barker

These drastic checkout mistakes can destroy your conversion rate. Here are ideas for how to tackle each of these issues.

11 min read
2.0K Reads
Oct 18, 2017

Desktop Isn’t Dead: Why Not Everything in SEO Is Mobile-First

By Clark Boyd

‘Mobile-first’ is the defining slogan of this era, and with good reason. But SEOs should investigate further before prioritizing mobile over desktop.

8 min read
2.9K Reads
Oct 13, 2017

Google Opinion Rewards Comes to iOS: Get Paid for Taking Surveys

By Matt G. Southern

Google is bringing Opinion Rewards to iOS, which is a program that pays users to take surveys from companies.

2 min read
1.6K Reads
Oct 12, 2017

Google is the World’s 2nd Most Valuable Brand in 2017

By Matt G. Southern

Google has maintained its position ahead of competitor Microsoft, but was unable to top Apple.

1 min read
1.4K Reads
Sep 29, 2017

Digital Experience

Google Turns 19: Here Are 19 Ways Google Search Makes Life Easier

By Julia McCoy

Google isn’t just a search engine – it’s an everything engine. Here are 19 (fun) reasons to celebrate Google’s 19th birthday.

4 min read
3.8K Reads
Sep 27, 2017

View/Change What Google Knows About You With Redesigned Dashboard

By Matt G. Southern

Google is rolling out a newly redesigned privacy and security dashboard; otherwise known as Google Dashboard.

2 min read
699 Reads
Sep 11, 2017

Digital Experience

5 Ways to Make Your Business Look Good to Customers Online

By Jason Hawkins

Offering online discounts can be a fine line to walk for upscale businesses. Consider these tips to avoid looking “cheap.”

6 min read
2.2K Reads
Sep 4, 2017

5 Reasons Why Chatbots Need to Be Part of Your Social Strategy

By Lee Wilson

Here are the biggest reasons why you need to make social media chatbots part of your social media strategy.

7 min read
3.6K Reads
Aug 31, 2017

Digital Growth Hacking Strategies for Companies on a Tight Budget

By Cynthia Johnson

Learn six digital growth hacking strategies you can try out that might just do wonders for your company.

6 min read
5.3K Reads
Aug 28, 2017

How to Create Content That Targets Each of Your Audiences

By Stoney G deGeyter

Learn how to provide value to your main audience without alienating other possible audiences that could become your “A-Audience” down the line.

8 min read
2.2K Reads
Aug 3, 2017

Digital Experience

5 Marketing Automation Tips to Boost Conversions

By Kunjal Panchal

Looking for ways to drive more conversions and revenue? Learn how automating your email campaigns can do just that.

5 min read
4.6K Reads
Jul 22, 2017

Building Loyalty: 7 Web Design Strategies to Earn Your Audience’s Trust

By Jason Hawkins

There are many web design and optimization strategies out there, but one that is underrated is creating trust with your audience. Learn how to create...