Digital Marketing
Learn how to promote your website or business using digital marketing and advertising channels to reach target audiences online.
Advertisement
Google is Cooler Than Apple, Microsoft, and Facebook — According to Google Survey
A new Google survey reveals what today’s teens think are the coolest brands.
![SEOs Not Hot on Website Chatbots? [POLL]](https://www.searchenginejournal.com/wp-content/uploads/2017/04/Depositphotos_116414300_1600x840-760x400.webp)
SEOs Not Hot on Website Chatbots? [POLL]
How many marketers are using chatbots on their websites? Find out what our Twitter community said for this #SEJSurveySays poll question.
Google Introduces Verified Customer Reviews, Retires Trusted Stores Program
Google is retiring its Trusted Stores program while introducing a brand new way to gain customers’ confidence.
Do You Have These Tools in Your Marketing Toolbox?
A marketer is only as good as the tools they have access to. Make sure your toolbox is chock-full of the best.
6 Tips for Success in SMS Marketing
SMS message marketing, or text message marketing, is becoming increasingly popular, and for good reason. Texts are opened more frequently than emails!
7 Ways You Screw Up Your Email Marketing
Tired of getting poor ROI from your email marketing campaigns? Make sure you’re not making these seven email marketing mistakes.
6 Ways to Increase Soft Conversions Before the Sale
All too often, marketers focus solely on the hard conversion — making the sale. There are ways to get customers to soft convert or show...
How to Use Split Testing to Optimize Your E-Commerce Store’s Prices
As a retailer, setting your prices can be the most difficult part of your business. An often overlooked option to zero in on the perfect...
SEJ Live: Rhea Drysdale on Understanding Your Brand’s Reputation
Rhea Drysdale joined #SEJLive to talk about understanding your brand’s reputation through reputation marketing. Rhea also gave examples of companies doing reputation marketing right and...
How to Increase Your E-Commerce Conversion Rate Using Google Analytics
Is your online store having trouble converting sales? Here’s how to increase your e-commerce conversion rate using Google Analytics.
11 Tips to Improve Your Online Store Sales via Social Media
Learn how to use social media to spark real growth in your online sales using some personal insights of the author and a healthy dose...
18 Proven Ways to Increase Content Engagement on Your Blog
Crafting something your audience will enjoy and want more of may seem like trying to be heard in the back row of a rock concert,...
Reviving Your Zombie Website: Revamp Your Pages for Better User Experience
Don’t ruin your digital marketing campaign by neglecting your website. Here are some easy ways you can improve your website’s user experience and convert even...
Bad Ads Usage Practices That Can Hurt Your SEO
Avoid these bad practices when incorporating ads into your website. If not done properly it could result in SEO issues.
![7 Ways to Slow Business Growth and Let Your Competition Win [SATIRE]](https://www.searchenginejournal.com/wp-content/uploads/2017/02/Achieve-business-failure-SEJ-760x400.webp)
7 Ways to Slow Business Growth and Let Your Competition Win [SATIRE]
If you’re already doing these, I applaud you. Do nothing, and failure is sure to come your way.
10 Common User Experience Pet Peeves
Making a great first impression with your website can mean all the difference on whether you will hold a big lead list or nothing but...
5 Tips for Amazing Customer Service
In this day and age where most consumers could have everything with just one click, and there is an insatiable thirst for knowledge, needs, and...
Stop Treating Your Website Guests Like Just Another Visitor!
Too often, we treat website guests as unexpected visitors. Learn how to treat them as an anxiously awaited guest so you can turn them into...
9 Technologies E-Commerce Marketers Must Use in 2017 and Beyond
New technologies are about to bring a paradigm shift in the online shopping space. Marketers need to keep track of these technologies and embrace disruptive...
Ethics in Online Marketing: Does Brand Morality Matter?
Ethics in business is alive and well, and those businesses who embrace it are more likely to succeed. What questions should you ask your marketing...
![50% of Digital Marketers Say Earned Media Will Deliver Best Returns in 2017 [DATA]](https://www.searchenginejournal.com/wp-content/uploads/2016/12/Depositphotos_61664523_l-2015_760x400-760x400.webp)
50% of Digital Marketers Say Earned Media Will Deliver Best Returns in 2017 [DATA]
If you’re laying out some last-minute marketing strategies, you may be thinking of different types of media — earned, owned, or paid — that you...
Combine Online & Offline Marketing for Exciting Customer Experiences
Want to reach a broader customer base to show off the experience and lifestyle that your brand has to offer? Get creative by mixing up...
![Sara Spivey on the Power of Online Reviews & How They Drive ROI [PODCAST]](https://www.searchenginejournal.com/wp-content/uploads/2016/12/SEJ-Marketing-Nerds-EP117-Banner-760x400.webp)
Sara Spivey on the Power of Online Reviews & How They Drive ROI [PODCAST]
In this Marketing Nerds episode, Sara Spivey, Chief Marketing Officer at Bazaarvoice, joined SEJ Features Editor Danielle Antosz to discuss the power of online reviews...
The Complete Guide to Messaging Apps
Messaging Apps are everywhere. We take a look at their history, where they’re headed and why they could be the next big bend in the...
Watch Your Language! 7 Ways to Create Customer Service-Oriented Content
Distinguish your company online with great customer service utilizing these seven content tips.
What Counts As an Intrusive Interstitial?
After January 10, 2017, sites with intrusive interstitials may not rank as highly. Here’s how you decide if your website is at risk.
From Content to Conversions: How to Turn a Blog Audience into Buyers
Content marketing is all about finding your angle. It’s about creating a seamless customer journey your customers will love and Google will reward.
A Marketer’s Guide to Facebook Messenger Bots
Facebook may say to the world “All your bots are belong to us” but a good marketer knows how to get in on the action....
Inbound vs. Outbound Marketing – What’s Best?
I’m sure that you’ve heard the terms “inbound” and “outbound” marketing, but do you really know the difference between the two?
The Beginner’s Guide to Putting a Co-Marketing Strategy in Place This Holiday Season
As the holiday season approaches, marketers are looking for ways to increase profits, drive traffic, and improve business-to-business relationships. One of the best ways to...