Digital Marketing
Learn how to promote your website or business using digital marketing and advertising channels to reach target audiences online.
Google Celebrates Halloween With First-Ever Multiplayer Google Doodle
Google is getting in the Halloween spirit with a first-of-its-kind Google Doodle.
An Influencer’s Guide to Facebook Messenger Marketing
This guide will help grow your network and influence with Facebook Messenger as your marketing platform.
Bing’s Mobile App Can Now Find Your Celebrity Lookalike
Bing’s mobile app has a fun new feature that lets users find their celebrity lookalike.
How to Combine Usability & Beauty for an Awesome Website Design
Follow these three tips if you want to create a website that’s both beautiful and usable.
3 Emerging Technologies in Marketing: What You Must Consider
Here’s what marketers should know when incorporating AR, VR, and chatbots into your marketing programs.
7 Ways to Improve Your Brand Perception with Reputation Management
These reputation management tips can help shape how your brand is perceived online.
8 Dos & Don’ts for Your PPC Landing Page
Keep in mind these dos and don’ts when creating your PPC landing page.
Why Replication Is Critical for Every Web Marketing Test
Tests that can’t be replicated aren’t scientifically valid. Here’s how to improve the validity of your online marketing experiments.
What is Google’s Neural Matching?
A review of what Google’s Neural Matching Algorithm might be and how it might impact SEO.
12 New Realities of Inbound Marketing
Inbound marketing is full of change. These are the 12 new realities marketers should be aware of.
Should Your Brand Take a Stand on Controversial or Political Issues?
Ask these six time-tested questions before deciding to take a stand on controversial issues.
Amazon Partners With Getty Images to Bring Image Search to Echo Devices
Amazon is partnering with Getty Images to bring image-based search results to all Echo devices with a screen.
Google is Bringing ‘WWW’ Back to Chrome URLs Following User Complaints
Google will again display ‘www’ in front of URLs in Chrome’s address bar following idespread user complaints.
3 Valuable PR Lessons You Can Learn From the Nike Controversy
Here’s why Nike holds a powerful PR advantage over its competitors – and how you can do it, too.
32% of Consumers Own a Smart Speaker, 71% Use Voice Commands Daily
Adobe’s State of Voice Assistants report shows 32% of consumers own a smart speaker, up from 14% in January 2018.
How to 7x Your ROAS with Facebook Click-to-Messenger Ads
Want to spend less for more, get engagement, and follow-up contact info? Then use Facebook click-to-Messenger ads.
![Which Digital Marketing Channel Has the Highest ROI for Websites? [POLL]](https://www.searchenginejournal.com/wp-content/uploads/2018/07/Digital-Marketing-ROI-760x400.webp)
Which Digital Marketing Channel Has the Highest ROI for Websites? [POLL]
Which digital marketing channel might offer you the highest ROI – SEO, PPC, social, or email? Find out here.
A Beginner’s Guide to SEO in a Machine Learning World
Here’s how to think about link building, content, and technical SEO as we enter a brave new machine learning world.
What to Do If Your Most Popular Pages Aren’t Converting
Frustrated that you have pages that get a lot of traffic, but aren’t converting? Here’s what you can do.
How User Personas Can Improve Your SEO Performance
Here’s why and how to create user personas that can help improve SEO performance.
4 Tactics to Navigate the New Retail Search Frontier
Here are tactics retailers must do to keep up with the new customer experience lifecycle.
Why Your SEO Focus Should Be Brand Building
It’s time for smaller brands to invest more into brand building to compete with big brands in Google SERPs.
3 Ways Content Improves Your Website Usability
Here are a few ways to optimize your website content for enhanced usability.
Online Reputation Management for Students
Here are actionable tips for students who want to maintain their online reputation.
Law Firm SEO: 5 Things You Can Do to Start Seeing Traffic & Results
Here are five ways you can bail out your law firm website and start driving more traffic and results. Now.
Online Reputation Management for Doctors
Here is how doctors can avoid a bad online reputation and maintain their patients’ trust.
The 10 Best Ranking Contact Us Pages on the Web
These Contact Us pages have earned top rankings on Google. Here’s what you can learn from them.
Augmented Reality Marketing: Moving From Gimmick to Strategy
The definitive guide to augmented reality marketing, including AR campaign case studies from companies who did it right.
Why SEO Pros Should Care About Branding
Here’s why you should care about branding, support branding efforts, and understand their objectives.
15 Mistakes New Ecommerce Sites Make All Too Often
Here are 15 mistakes commonly made by new ecommerce sites that you need to avoid.