Digital Marketing
Learn how to promote your website or business using digital marketing and advertising channels to reach target audiences online.
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Part 2: How To Launch, Manage, & Grow An Affiliate Program Step-By-Step
Unlock the secrets of running a successful affiliate program. From onboarding affiliates to creating a communication strategy, part 2 of this series has you covered.
OpenAI Scraps ChatGPT Watermarking Plans
OpenAI abandons ChatGPT watermarking plans, citing user resistance and technical challenges. The company is now exploring alternative methods.
AI In Marketing Copy: A Surprising Sales Killer, Study Finds
Study finds mentioning AI in marketing reduces consumer trust and purchase intent across various product categories, challenging current marketing strategies.
Video Advertising Metrics & Brand Advertising With Greg Jarboe
Learn about the future of video advertising metrics. Find out how the industry is shifting from reach to business outcomes for improved ad effectiveness.
Is Perplexity AI’s Revenue Share Plan Fair To Publishers?
Perplexity AI’s publisher revenue share plan raises questions about fairness to websites that aren’t among the big brand elites
Search GPT – Can Search GPT Disrupt Google Search?
Learn about the unique position of OpenAI’s new search engine, Search GPT, as a potential challenger to Google Search in the market.
Getty Images Updated Generative AI Pushes Boundaries Of What’s Possible
Update to Generative AI by Getty Images offers near-infinite creative possibilities within reach of everyone
7 Mistakes Ecommerce Retailers Make When Advertising With Google Shopping
Discover the top 7 mistakes ecommerce retailers make with Google Shopping and how to avoid them.
Google Advises Caution With AI Generated Answers
Google’s Gary Illyes cautioned against blindly trusting generative AI answers
Find Keyword Cannibalization Using OpenAI’s Text Embeddings With Examples
Find out how to easily detect keyword cannibalization with OpenAI’s text embeddings. Level up your SEO skills with the help of generative AI.
10 Most Emotionally Engaging Olympics Ads (For Paris 2024 & For All Time)
Uncover the most powerful and emotionally engaging Olympics ads. Dive into the top-ranked Procter & Gamble campaigns that resonated with viewers.
Google To Upgrade All Retailers To New Merchant Center By September
Google to roll out new Merchant Center for all retailers by September, featuring AI tools and enhanced analytics to boost e-commerce capabilities.
Why You Should Be Focusing On Brand Marketing Right Now
Uncover the importance of brand marketing in today’s search landscape. Find out why focusing on conversational content can have a positive impact on your brand.
Meta AI Introduces AI-Generated Photos to All Platforms
Meta AI adds ability to upload & edit images with AI to its social and messaging platforms & expands to more languages and countries
System Builders – How AI Changes The Work Of SEO
Uncover the transformative power of AI in SEO. Learn how AI is reshaping content creation and the challenges it poses for human-generated content.
Trending Content Output Compared In ChatGPT, Gemini, And Claude
Learn which is the right generative AI model for your content. In this test, discover the differences between the output of ChatGPT, Gemini, and Claude.
Google Says How To Get More Product Rich Results
Google’s John Mueller explains 4 things you need to know in order to get more product rich results
OpenAI GPT-4o Mini Wallops Competition
OpenAI GPT-4o Mini sets new standards, outperforming competitors from Anthropic and Google
Research Confirms Google AIO Keyword Trends
Research confirms Google AIO keyword trends observed by digital marketers
Anthropic Announces Free Claude AI Chatbot For Android
Anthropic announced a new Claude AI chatbot for Android that uses their most advanced language model, Claude Sonnet 3.5
CMOs Under Pressure: The Unseen Challenges In B2B Marketing
B2B marketing faces hidden recession: CMOs grapple with budget cuts, longer sales cycles, and shrinking job market amid economic pressures.
Business Outcomes Are The Top KPI Of Video Ad Buyers – IAB Report Part Two
Discover the changing landscape of digital video advertising and the shift towards business outcomes as key metrics, according to the latest IAB report.
Unlocking The Power Of LLM And Knowledge Graph (An Introduction)
Explore the future of AI assistants with Conversational LLMs. Discover how advancements in GPT technology are paving the way for personal assistants, including real examples.
START Planning Steps To Develop Your Digital Marketing Success Plan – S For Strategy
Getting digital strategy right is the first part of building out a digital marketing success plan and the first step of the START Planning.
Top 10 Digital Marketing Trends For 2024
Discover the top 10 digital marketing trends for 2024. Explore the importance of strategy over the latest technology and gain valuable insights.
Part 1: How To Launch, Manage, & Grow An Affiliate Program Step-By-Step
Are you curious about having an affiliate program, or wonder if your program is flat? This three-part guide walks you through launching, scaling, and value-testing.
29 Must-Have Features For Ecommerce Websites
Discover essential ecommerce website features for 2024 including mobile-friendly navigation, engaging videos, verified reviews, and more to boost your online store’s success.
GraphRAG Is A Better RAG And Now It’s Free
GraphRAG, which is superior to RAG for powering AI chatbots and answer engines, is now available for free on GitHub
9 Tips For Successful Lead Generation (Insights From Expert Brands)
Struggling to generate high-quality leads? This webinar recap offers expert insights to boost your lead gen efforts and supercharge your sales pipeline.
AIO Pullback: Google Shows 2/3 Fewer AIOs And More Citations
One month after initial traffic analysis, Kevin Indig revisits the impact of Google’s AI Overviews on organic traffic.