Digital Marketing
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Walter Palmer, “The Lion Killer,” Now Faces Huge Online Reputation Issues
Dr. Walter Palmer, the Lion Killer, faces huge reputation problems online, such as negative press and negative reviews on Yelp and Google+.
Is Your Business Getting Reviewed on These 10 Online Platforms?
Managing company reviews are incredibly crucial to success, but many forget that Google and Yelp are not the only places a business is reviewed online.
A Step-by-Step Guide to Responding to a Bad Yelp Review
Bad Yelp reviews are (unfortunately) part of doing business. And a bad response could double the reputation damage. That’s why it’s vital to know just...
The Top 5 Reputation Management Tips Your Boss Wants You to Know
If you’re the company SEO, you must know how to craft a killer reputation management strategy. Here’s what you’ll need to know in order to...
Hundreds of New Top-Level Domains Now Up for the Taking
The Internet Corporation for Assigned Names and Numbers (ICANN) has expanded access to top-level domains, meaning domain extensions like .photography, .expert and .pizza are now...
3 Ways to Erase Private Information from the Internet
There’s no reason to leave personal, identifying information online. It can’t really add to business success, after all, and there are very few instances in...
How a Background in Search & Social Helped #SEJ Summit Speaker Tony Wright Launch WrightIMC
Tony Wright is well-known in our industry; he is on the SEMPO board and also is a regular speaker at conferences like Pubcon and SMX....
Apology 101: How to Save Your Reputation
What’s the right way to apologize? Here is my foolproof business apology template, along with some notes about apology pitfalls.
5 Ways to Build Up Brand Evangelists
Developing an excellent online reputation means doing more than simply talking endlessly about how wonderful your company is. If you’re the only one doing the...
8 Hacks for Pigeon-Proof Reputation Management
By now, you’ve probably heard about the tiny little Google algorithm that hit the online world at the end of July. The folks at Google...
Restaurant Offering Discount for Negative Yelp Reviews
The owners of Botto Italian Pizza Bistro are a little…straightforward. Look no further than their FAQ page, which is either a brilliant marketing prank or...
Coming Your Way: A Modifiable Web
More than 34 percent of the world’s population uses the Internet, according to research published in June of this year. Not surprisingly, all of these...
How To Protect Your Brand’s Identity
As a small business owner, you’re already swamped. You’re so busy and the last thing that you want to concern yourself with is protecting the...
Become Your Own Rumpelstiltskin: Spinnin’ Crappy Online Reviews Into a Better Business
My mom once told me: “Matt, there are people on this earth who just don’t want to be happy.” As my mom often is, she was...
Business Owners Complain Of Positive Reviews Disappearing After Yahoo’s Deal With Yelp
The Wall Street Journal reports many business owners are upset after years of positive reviews have vanished from Yahoo Local following their recent deal with...
Protecting and Managing Your Brand’s Reputation in 2014: An Interview with Richart Ruddie
In a recent interview from #ASW14 in Las Vegas, Richart Ruddie from Profile Defenders chats with Search Engine Journal’s Murray Newlands about ways to manage your brand and protect...
Managing Your Online Reputation: An Interview with Nick Cuttonaro
In a recent interview from #ASW14 in Las Vegas, Nick Cuttonaro from The Link Builders chats with Search Engine Journal’s Murray Newlands about protecting your online reputation and offers...
Court Slams Free Speech: Anonymous Yelp Reviews Under Fire
A Virginia court has published a ruling that could change the landscape of online reviews forever. The ruling declares that Yelp, the popular online destination...
How To Outrank Ripoff Report: Interview With Pierre Zarokian
As part of our SEJ interview series, Pierre Zarokian of Submit Express joins us to discuss how to outrank Ripoff Report, a site that can...
Use Google’s Autocomplete Feature To Enhance Your Brand: Interview With Brian Patterson
As part of SEJ’s interview series, Brian Patterson of Go Fish Digital joins us to discuss how a better understanding of Google’s autocomplete feature can help...
How To Grow A Community, Tips For Community Managers: Interview With Ann Smarty
As part of our SEJ interview series, Ann Smarty of Internet Marketing Ninjas joins us to share some advice on how to grow a community....
How Competitors Can Take Down Your Local Rankings: Interview With Mike Stewart
As part of our SEJ interview series, Mike Stewart of SMB SEO discusses how competitors can maliciously take down your local search engine listings. As...
A Beginner’s Guide to Understanding Proactive Reputation Management
As more and more people connect to the Internet (and spend more time there than ever before), it has become extremely easy for an individual...
Becoming A Brand By Emulating Other Brands: Interview With Ryan Jones
As part of our SEJ interview series, Ryan Jones at SapientNitro discusses how you can build your brand by emulating other brands. As part of...
The Importance of Your Personal Brand and Online Reputation
Today it’s more important than ever for individuals and companies to better manage their brand and reputation online. Social networks have changed the way people voice...
How Social Media Monitoring Impacts Reputation Management
For the past two years, financial bloggers have been writing about a small company based in New York that provides loans to people in Columbia...
Five Tips: Online Reputation Management
I’ve got some bad news for you: these days, you don’t own your reputation. You may have impeccable customer service, offer the perfect product, and...
Reactive Reputation Management, Reclaim Your Search Rankings: Interview With Mitchell Wright
In this interview, Mitchell Wright of OnlineRepManagement.com leads a discussion about reactive reputation management.
How To Get Online Reviews For Your Business: Interview With Matt Craine At #Pubcon 2013
Sponsored by CopyPress, “Centralize Your Content Performance.” In an interview conducted at Pubcon 2013 in Las Vegas, Matt Craine of MattCraine.com gives some tips for getting...
How To Build A Strong Reputation For Your Brand: Interview With Zac Johnson At #Pubcon 2013
Sponsored by Majestic SEO, “Bigger, Better, Faster.” In an interview conducted at Pubcon 2013 in Las Vegas, Zac Johnson of Brand.com discusses how to build a brand and...