Digital Marketing
Learn how to promote your website or business using digital marketing and advertising channels to reach target audiences online.
Become Your Own Rumpelstiltskin: Spinnin’ Crappy Online Reviews Into a Better Business
My mom once told me: “Matt, there are people on this earth who just don’t want to be happy.” As my mom often is, she was...
Business Owners Complain Of Positive Reviews Disappearing After Yahoo’s Deal With Yelp
The Wall Street Journal reports many business owners are upset after years of positive reviews have vanished from Yahoo Local following their recent deal with...
Protecting and Managing Your Brand’s Reputation in 2014: An Interview with Richart Ruddie
In a recent interview from #ASW14 in Las Vegas, Richart Ruddie from Profile Defenders chats with Search Engine Journal’s Murray Newlands about ways to manage your brand and protect...
Managing Your Online Reputation: An Interview with Nick Cuttonaro
In a recent interview from #ASW14 in Las Vegas, Nick Cuttonaro from The Link Builders chats with Search Engine Journal’s Murray Newlands about protecting your online reputation and offers...
Court Slams Free Speech: Anonymous Yelp Reviews Under Fire
A Virginia court has published a ruling that could change the landscape of online reviews forever. The ruling declares that Yelp, the popular online destination...
How To Outrank Ripoff Report: Interview With Pierre Zarokian
As part of our SEJ interview series, Pierre Zarokian of Submit Express joins us to discuss how to outrank Ripoff Report, a site that can...
Use Google’s Autocomplete Feature To Enhance Your Brand: Interview With Brian Patterson
As part of SEJ’s interview series, Brian Patterson of Go Fish Digital joins us to discuss how a better understanding of Google’s autocomplete feature can help...
How To Grow A Community, Tips For Community Managers: Interview With Ann Smarty
As part of our SEJ interview series, Ann Smarty of Internet Marketing Ninjas joins us to share some advice on how to grow a community....
How Competitors Can Take Down Your Local Rankings: Interview With Mike Stewart
As part of our SEJ interview series, Mike Stewart of SMB SEO discusses how competitors can maliciously take down your local search engine listings. As...
A Beginner’s Guide to Understanding Proactive Reputation Management
As more and more people connect to the Internet (and spend more time there than ever before), it has become extremely easy for an individual...
Becoming A Brand By Emulating Other Brands: Interview With Ryan Jones
As part of our SEJ interview series, Ryan Jones at SapientNitro discusses how you can build your brand by emulating other brands. As part of...
The Importance of Your Personal Brand and Online Reputation
Today it’s more important than ever for individuals and companies to better manage their brand and reputation online. Social networks have changed the way people voice...
How Social Media Monitoring Impacts Reputation Management
For the past two years, financial bloggers have been writing about a small company based in New York that provides loans to people in Columbia...
Five Tips: Online Reputation Management
I’ve got some bad news for you: these days, you don’t own your reputation. You may have impeccable customer service, offer the perfect product, and...
Reactive Reputation Management, Reclaim Your Search Rankings: Interview With Mitchell Wright
In this interview, Mitchell Wright of OnlineRepManagement.com leads a discussion about reactive reputation management.
How To Get Online Reviews For Your Business: Interview With Matt Craine At #Pubcon 2013
Sponsored by CopyPress, “Centralize Your Content Performance.” In an interview conducted at Pubcon 2013 in Las Vegas, Matt Craine of MattCraine.com gives some tips for getting...
How To Build A Strong Reputation For Your Brand: Interview With Zac Johnson At #Pubcon 2013
Sponsored by Majestic SEO, “Bigger, Better, Faster.” In an interview conducted at Pubcon 2013 in Las Vegas, Zac Johnson of Brand.com discusses how to build a brand and...
How To Build Your Personal Brand: Interview With Warren Whitlock At #Pubcon 2013
In this interview, Warren Whitlock discusses how he built his personal brand and how others can do the same
Online Brand Awareness Interview with Rich Gorman
Whether you are an individual, a large company, a small business owner, or even a public official, the way in which you are portrayed online...
How Brand.com Reviews Suppression Helps Boost Online Reputation
Today we’re going to be talking about how Brand.com reviews suppression helps boost online reputation. If you have ever used Yelp or Google Reviews, you...
Protecting Your Social Media Accounts From Phishing
The Onion was recently hacked by the Syrian Electronic Army and it made me re-evaluate the security of my personal social media accounts and, more...
Interview with Pierre Zarokian on Reputation Management for Small Business
In the mid-90s, while developing a search engine for a yellow pages company, Pierre Zarokian became interested in how search engines determined their rankings, eventually...
Understanding the Eco-system that Builds Positive Reputation Online
Credit: Shutterstock Online Reputation Management is the practice of understanding the sentiments for an individual, brand or business and then addressing contents which are damaging...
7 Must Have Characteristics of a Corporate Brand Ambassador
Introduction Today’s competition among brands for a particular niche is really tough and challenging. If this is not addressed properly, you will find yourself in the...
Making Smart Digital Strategy Decisions: Owned, Paid and Earned Media
Online marketing is full of opportunities. It’s part of what makes it exciting. With so many ways to get the word out, it’s all too...
The Changing Face of Online Marketing
It’s been more than two years since Google released Panda and nearly a year since the debut of the Penguin update. In that time, we’ve...
Why Your Customers Aren’t Connecting with Your Content
Digital marketing blogs are packed full of advice these days about how powerful of a strategy content marketing can be for your website’s promotional efforts....
Why Thriving Communities Require True Fans
If you start a blog today with the intention of becoming the next Lifehacker, Problogger, or Copyblogger, you’re likely to fail. Between a lengthy head...
The Ultimate Guide to Monitoring Your Online Reputation
Monitoring online reputation for businesses, brand names, and even persons is a necessary evil in today’s world of consumer generated content via blogs, social media...
Public Relations: For When Being the Best Isn’t Enough
Being the best at what you do simply isn’t enough in today’s noisy, hyper-competitive world. I cannot forget a call I recently received at my PR firm –...