Digital Marketing
Learn how to promote your website or business using digital marketing and advertising channels to reach target audiences online.
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Online Brand Awareness Interview with Rich Gorman
Whether you are an individual, a large company, a small business owner, or even a public official, the way in which you are portrayed online...
How Brand.com Reviews Suppression Helps Boost Online Reputation
Today we’re going to be talking about how Brand.com reviews suppression helps boost online reputation. If you have ever used Yelp or Google Reviews, you...
Protecting Your Social Media Accounts From Phishing
The Onion was recently hacked by the Syrian Electronic Army and it made me re-evaluate the security of my personal social media accounts and, more...
Interview with Pierre Zarokian on Reputation Management for Small Business
In the mid-90s, while developing a search engine for a yellow pages company, Pierre Zarokian became interested in how search engines determined their rankings, eventually...
Understanding the Eco-system that Builds Positive Reputation Online
Credit: Shutterstock Online Reputation Management is the practice of understanding the sentiments for an individual, brand or business and then addressing contents which are damaging...
7 Must Have Characteristics of a Corporate Brand Ambassador
Introduction Today’s competition among brands for a particular niche is really tough and challenging. If this is not addressed properly, you will find yourself in the...
Making Smart Digital Strategy Decisions: Owned, Paid and Earned Media
Online marketing is full of opportunities. It’s part of what makes it exciting. With so many ways to get the word out, it’s all too...
The Changing Face of Online Marketing
It’s been more than two years since Google released Panda and nearly a year since the debut of the Penguin update. In that time, we’ve...
Why Your Customers Aren’t Connecting with Your Content
Digital marketing blogs are packed full of advice these days about how powerful of a strategy content marketing can be for your website’s promotional efforts....
Why Thriving Communities Require True Fans
If you start a blog today with the intention of becoming the next Lifehacker, Problogger, or Copyblogger, you’re likely to fail. Between a lengthy head...
The Ultimate Guide to Monitoring Your Online Reputation
Monitoring online reputation for businesses, brand names, and even persons is a necessary evil in today’s world of consumer generated content via blogs, social media...
Public Relations: For When Being the Best Isn’t Enough
Being the best at what you do simply isn’t enough in today’s noisy, hyper-competitive world. I cannot forget a call I recently received at my PR firm –...
Reputation Matters: The Best Offense Is A Good Defense
“Reputation matters because your behind is always behind you.” – Happy Masina – It is simply amazing how many successful people don’t own the website...
Online Reputation Management for a Changing Digital Marketing Landscape
Information in today’s age is a very powerful weapon. The World Wide Web ensures that this information is accessible to everyone everywhere. Search engines like...
Turn WordPress Blog into Minimalistic Business Card – Tips in Self-Branding
Shortly after starting my SEO career and creating my online moniker, I have registered annsmarty.com domain name. I have never been able to find a...
BP Reputation Management FAIL
So BP’s reputation is obviously on the line. Well, “on the line” is a gross understatement, but you know what I’m saying. And in the...
Social Media & Reputation Management
Now that Facebook has officially taken over the world, it has become increasingly important to monitor your account closely as possible. A company’s social media...
What Spammers Can Teach You About ORM
First, A Word on Spam Conduits Dave Naylor introduced me to the term Spam Conduit a while ago. The term is basically the description for...