Digital Marketing
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Was OpenAI GPT-4o Hype A Troll On Google?
OpenAI’s GPT-4o performs worse than GPT-4 Turbo in reading comprehension and is barely better elsewhere. Was it worth the hype?
How To Increase Conversions With This 6-Step Customer Journey Analysis
Learn how to improve conversion rates for all of your marketing campaigns by tying attribution to each part of the customer journey.
OpenAI Announces GPT-4o Omni
OpenAI announces GPT 4o, a language model that can input and output in voice, images and text
OpenAI Expected to Integrate Real-Time Data In ChatGPT
OpenAI announcement is expected to be about surfacing real-time data within ChatGPT including links to the original sources
Ex-Google CEO Implies AI Search Will Have No Links
Google’s former CEO said out loud what Googlers won’t: Google is not about showing links, it’s about organizing the world’s information
LinkedIn Report: AI Skills Now Must-Have For Marketers
Microsoft-LinkedIn report reveals AI skills are now essential for marketers to stay competitive and advance their careers.
Top 15 Ways To Secure A WordPress Site
Enhance your WordPress security with these expert tips. Protect your website from hackers and keep your data safe.
Apple’s “Intelligent Search” Will Summarize Webpages
Apple’s new AI Search will generate website summaries. Another feature, called Web Eraser, permanently removes website content
8 ChatGPT Alternatives You Can Try In 2024
Looking for ChatGPT alternatives? Discover the best options that offer video translation, prompt assistance, and more.
SMART Goals: How To Write Effective Goals With Examples
Learn how to write effective SMART goals for your organization that help your marketing team achieve better results.
New Anthropic Claude Team Plan Versus ChatGPT Team
Anthropic announced a new Claude Team plan that’s a significant step up from the Pro plan. How does it compare to ChatGPT Team?
OpenAI To Show Content & Links In Response To Queries
OpenAI deal puts ChatGPT on path of showing content and links in response to queries, which may be good news for publishers & SEO
![How Small Businesses Can Use AI To Create And Measure Ads [Interview With Ex-Googler Logan Welbaum]](https://www.searchenginejournal.com/wp-content/uploads/2024/04/gen-ai-to-create-and-measure-ads-683-760x400.webp)
How Small Businesses Can Use AI To Create And Measure Ads [Interview With Ex-Googler Logan Welbaum]
In this interview, learn insights from ex-Google and Meta expert Logan Wellbaum and find out the essential AI tools to create and measure effective ads.
5 Awesome Spreadsheet Apps For the iPhone
There are plenty of spreadsheet apps, but how do you choose the right one? Here’s how to find the best spreadsheet app for iPhone.
DeepL Write: New AI Editor Improves Content Quality
New AI creative assistant doesn’t generate content. It democratizes high quality writing. Comes in free and modestly priced versions.
Video Ad Spend And Trends Revealed Ahead Of IAB NewFronts 2024
Get insights into the future of video ad spend. Learn about the projections for digital video advertising in the U.S. and the latest trends.
Google Universal Analytics 360 Sunsetting Soon: Migration Tips & Top Alternative Inside
Worried about the end of Google Analytics 360? Learn about the best alternatives, migration tips, compliance, and ease of use.
How To Address Middle And Bottom Of Funnel Pain Points
Discover key tactics to address middle and bottom of funnel lead pain points to improve pipeline velocity and boost conversions.
Google DeepMind RecurrentGemma Beats Transformer Models
Google DeepMind researchers invent a high performance alternative to transformer models that uses less computing resources
What Is Programmatic Advertising? How Does It Work?
Harness the power of programmatic advertising with this in-depth guide. Learn the mechanics and strategies to take your advertising to the next level.
Brave Announces AI Search Engine – Shares Insights For SEO
Brave announced a new AI search engine and provides answers on what SEOs should know about how it works for ranking websites
34 High-Ticket Affiliate Marketing & Partner Programs 2024
Looking to maximize your revenue streams? Explore these high-ticket affiliate marketing programs with high one-time payouts and recurring commissions for individuals, agencies, and consultants.
Why Gemini Will Not Replace Google Search
Why Query Deserves Ads is where the search industry is headed
Lead Generation: How To Get Started
Lead generation is a marketing process of capturing potential consumers who show interest in your product or service.
Google’s CEO On What Search Will Be Like In 10 Years
Google’s CEO Sundar Pichai answers the question of what search will look like in ten years
Labeled: A New Wave Of AI Content Labeling Efforts
The rise of generative AI has created pressure for content labeling. Gain insights on how it can help users distinguish between AI and human-generated content.
Hidden Gemini Option Found In Android Search App
Hidden functionality discovered in Android activates Gemini AI in Google Search app
Will AI Replace SEO Specialists?
Is AI coming for all our jobs? Learn how AI is reshaping the SEO industry and what it means for SEO specialists.
New Study On Perplexity AI Offers Good News For SEO
New research on the Perplexity AI search engine offers significant insights for ecommerce sites and SEO
How To Use Google Sheets For Web Scraping With AI
Explore the advanced uses of Google Sheets for data scraping, integrating AI tools like ChatGPT for efficiency.