Digital Marketing
Learn how to promote your website or business using digital marketing and advertising channels to reach target audiences online.
Google May Unify Schema Markup & Merchant Center Feed Data
Google wants to unify structured data markup and Merchant Center feed data for consistent product listings across shopping experiences.
Google’s AI Overviews Slammed By News Publishers
Google’s AI Overviews face criticism from publishers, who fear traffic loss. News outlets adapt as search evolves towards AI-generated answers.
Survey Shows Ecommerce Strategies For 2024 Holiday Season
WooCommerce survey shows the strategies you need to know to increase Black Friday/Cyber Monday sales volume
Paying With Data Or Money: Navigating The Implications Of The Privacy First World
Uncover the truth behind ‘free’ services: paying with data or money. Understand how personal information fuels ad platforms and the trade-offs of privacy.
How To Consider The 4 Ps Of Marketing In Ecommerce & Paid Media
Drive your ecommerce growth with the power of the 4 Ps. Gain insights into optimizing product, price, place, and promotion for maximum results.
Google Gemini Now Accessible From Chrome Address Bar
Google integrates Gemini AI into Chrome’s address bar, expanding user access to AI assistance while web browsing.
How Google’s New Gemini Gems AI Experts Can Boost SEO
Google Gemini’s Gems is a feature that allows users to customize AI experts, like for SEO to make it more effective
Google Relaunches AI Image Creation With New Safeguards
Google relaunches AI image generation with enhanced safeguards, addressing past issues. New Imagen 3 model offers improved quality.
ChatGPT Outage Crashes Service For OpenAI
ChatGPT outage significantly disrupts the popular OpenAI service to many users who reported a Bad Gateway error
Google Introduces New AI Features For Retailers Ahead of Holiday Season
Google introduces AI-powered features for retailers, aiming to boost efficiency during the shortened 2024 holiday shopping season.
Introducing SEOntology: The Future Of SEO In The Age Of AI
SEOntology is more than a technical framework. Gain rich insights – learn to standardize SEO data and practices to build a sustainable future with GenAI.
Data Confirms Disruptive Potential Of SearchGPT
Data confirms why SearchGPT may transform how users search and redefine expectations of organic search
![How CTV Fits Into Digital Marketing During Holiday Season [Interview With Matt Voda]](https://www.searchenginejournal.com/wp-content/uploads/2024/08/how-ctv-fits-into-digital-marketing-during-holiday-275-760x400.webp)
How CTV Fits Into Digital Marketing During Holiday Season [Interview With Matt Voda]
Digital marketers must now navigate new shifts in consumer behavior in preparation for the holidays, read which seven trends will have impact.
Part 3: How To Launch, Manage, & Grow An Affiliate Program Step-By-Step
Learn how to effectively manage and grow it with expert tips and insights. Avoid common pitfalls and maximize your program’s potential.
Utilizing Local Influencers For Digital Marketing Success
Unleash the power of local influencers for your digital marketing strategy. Tap into their trusted voices to reach local audiences and boost your online visibility.
Google’s Information Gain Patent
Why the Information Gain score described in Google’s recently granted patent might play a role in AI Overviews
How Eric Enge Built His Legendary Personal Brand
Master the art of building a personal brand through content. Position yourself as an industry expert and boost your online reputation.
FTC Bans Fake Reviews In Sweeping New Rule
FTC bans fake reviews and deceptive practices in new rule. Businesses face stricter regulations on review acquisition and disclosure.
Anthropic Announces Prompt Caching With Claude
Anthropic’s Prompt Caching makes it cheaper by up to 90% for complex projects that reuse large amounts of detailed context
How To Balance Performance And Brand Marketing
Uncover the secret to achieving brand supremacy through a balanced approach to brand and performance marketing. Explore tactics that challenge traditional marketing norms.
Google’s Gemini To Gain ‘Deep Research’ Feature
Google plans to add “Deep Research” to Gemini, sourcing information from multiple webpages. Launch expected soon, but details remain unclear.
ChatGPT Study Finds Training Data Doesn’t Match Real-World Use
Study reveals gap between ChatGPT’s training data and real-world uses, highlighting need for careful AI implementation in content strategies.
Part 2: How To Launch, Manage, & Grow An Affiliate Program Step-By-Step
Unlock the secrets of running a successful affiliate program. From onboarding affiliates to creating a communication strategy, part 2 of this series has you covered.
OpenAI Scraps ChatGPT Watermarking Plans
OpenAI abandons ChatGPT watermarking plans, citing user resistance and technical challenges. The company is now exploring alternative methods.
AI In Marketing Copy: A Surprising Sales Killer, Study Finds
Study finds mentioning AI in marketing reduces consumer trust and purchase intent across various product categories, challenging current marketing strategies.
Video Advertising Metrics & Brand Advertising With Greg Jarboe
Learn about the future of video advertising metrics. Find out how the industry is shifting from reach to business outcomes for improved ad effectiveness.
Is Perplexity AI’s Revenue Share Plan Fair To Publishers?
Perplexity AI’s publisher revenue share plan raises questions about fairness to websites that aren’t among the big brand elites
Search GPT – Can Search GPT Disrupt Google Search?
Learn about the unique position of OpenAI’s new search engine, Search GPT, as a potential challenger to Google Search in the market.
Getty Images Updated Generative AI Pushes Boundaries Of What’s Possible
Update to Generative AI by Getty Images offers near-infinite creative possibilities within reach of everyone
7 Mistakes Ecommerce Retailers Make When Advertising With Google Shopping
Discover the top 7 mistakes ecommerce retailers make with Google Shopping and how to avoid them.