Digital Marketing
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Google Expands Gemini AI Across Its Product Suite
Google brings advanced AI system Gemini to consumer and enterprise products via new subscription and integration.
Google Rebrands Bard As Gemini, Launches New Model & Mobile App
Google rebrands Bard as Gemini, upgrades it with Ultra 1.0 model, and launches mobile app for iOS and Android.
Research Shows That Offering Tips To ChatGPT Improves Responses
Researchers test 26 different prompting strategies and discover new and easy ways to get better results out of ChatGPT
Google DeepMind WARM: Can Make AI More Reliable
DeepMind researchers published research on WARM, a way to mitigate reward hacking and improve the quality of AI answers
Local Strategies: How Better Online Reputation Drives Revenue
Join us as we look at how your online reputation and local marketing strategies can drive revenue for your business, while avoiding pitfalls along the...
Google Launches AI-Powered Chrome Update For More Personalized Experience
Google rolls out new Chrome update with AI features for smarter, more personalized browsing.
Why Integrated Search Matters On Amazon
Achieving success on Amazon is a journey. Invest time in getting keywords indexed, weather the initial non-profitable ad phase, and optimize for sustainable growth.
Google Brings New AI Capabilities To Samsung Galaxy S24 Smartphones
Google brings Gemini, and other AI capabilities, to new Samsung Galaxy S24 phones.
Google ‘Circle to Search’: The New AI-Powered Search Gesture For Android
Google launches new search tools using AI and gestures to make looking up information more seamless on Android devices.
Why RevOps Is Essential For Your B2B Marketing Strategy
Discover why RevOps is crucial to ensure growth in 2024 and launch your strategy in four steps, informed by GTM and Demand Generation best practices.
Microsoft’s New AI Tools Let Anyone Create Retail Media Content
Microsoft unveils new generative AI tools for retail media, enabling easy ad creation and omnichannel optimization.
Microsoft AI Takes Retail Shopping To The Next Level
Microsoft unveils new AI tools to bring retailers into the digital age.
OpenAI Announces ChatGPT Team For The Workplace
ChatGPT Team is the future of AI integration into the workspace as a tool for increasing employee productivity
OpenAI: New York Times Lawsuit Based On Misuse Of ChatGPT
OpenAI claims The New York Times lawsuit is based on disallowed adversarial prompting attacks
AI Content Detection: Bard Vs ChatGPT Vs Claude
Research on AI self-detection abilities of Bard, ChatGPT and Claude reveals diverse performance scores and possible new ways to detect AI content
How Google Blends Search, Social, Local, Shopping, AI, And Ads
Explore how Google Search and Discover integrate results with social features, news, forums, videos, shopping, local, generative AI, and ads for an engaging user experience.
Tree Of Thoughts Prompting For Better Generative AI Results
Google DeepMind researchers published research on a prompting strategy called Tree of Thoughts that unlocks better results over other prompting methods
Beyond SEO: John Mueller On AI-Generated Images & Stock Photography
How do AI-generated images and stock photography affect user experience? Explore thoughts from John Mueller, Google Search Advocate, in this discussion with the SEO community.
6 Ways Coca-Cola Uses Generative AI For Advertising And Marketing
Explore how Coca-Cola uses generative AI for a chatbot with local search results in Instagram DMs, Facebook lead generation, OOH advertising, and experiential product marketing.
Google Tag Manager Contains Hidden Data Leaks & Vulnerabilities
Researchers uncover data leaks, data collection consent enabled by default and security vulnerabilities in Google Tag Manager
New Google Labs Design Includes AI Tools For Search & Creativity
Explore the newly designed Google Labs, featuring 12 AI experiments for search, creativity, productivity, and business showcasing the future of generative AI at work.
Google Bard: Export Code To Replit In 18 Programming Languages
In its latest update, Google Bard expands support for Export to Replit to 18 programming languages. Discover how to use Bard’s coding capabilities for SEO.
Researchers Discover How To SEO For AI Search
Researchers tested multiple AI Search optimization strategies and shared which ones boost visibility
Navigating Publisher Policies: Insights From Google’s Trust & Safety Expert With John Brown
In this must-listen episode, join us for a sit-down with John Brown from Google’s Trust & Safety team. With his rich background in building ad...
First-Party Data 101: Understanding and Using Customer Information
Unlock the power of first-party data by discovering what it is, how to collect it, and how to use it in your marketing strategy.
Big Data Vs. Deep Dives: How To Interact With Studies In Digital Marketing
Uncover the nuances of setting up impactful studies, avoid common pitfalls, and decipher the delicate balance between big data trends and in-depth analysis.
Google Maps: New Location Data Controls & Ability To Delete Visits
Google Maps introduces new privacy features, including on-device Timeline storage and new controls over location history. Find out how these changes could affect advertisers.
Year In Search 2023: Google’s Top Trends & 25-Year Time Capsule
Discover 25 years of Google Search with key milestones, fun facts, and Google Trend’s annual Year in Search 2023, showcasing top global and local trends.
Google Analytics 4 Features To Prepare For Third-Party Cookie Depreciation
Explore new Google Analytics 4 features for first-party data, enhanced conversions, and durable ad performance measurement to prepare for the depreciation of third-party cookies.
Mixtral-8x7B: 4 Ways Marketers Can Try The New Model From Mistral AI
Learn about Mistral AI’s newest model, Mixtral-8x7B, including performance metrics, four demos to try, and examples of how it responds to SEO questions.