Marketing Analytics
Learn how to measure and analyze your SEO and digital marketing performance, understand your audience, turn data into actionable insights, and grow more efficiently.
Advertisement
Google Analytics Introduces New ‘Audiences’ Report
Google is rolling out a new report in Analytics which analyzes a website’s custom audiences.
Buyer Personas: A Beginner’s Guide for Marketers
Here’s how to find the data you need about your target audience and how to start creating your buyer personas.
Using Google Demographic Data to Optimize Your PPC Account
How PPC pros can better optimize accounts and target audiences using the various types of demographic data Google collects.
6 Ways Marketing & Sales Can Work Together
There is no major difference between marketing and sales. They share the same primary goal: to increase revenue. So why don’t they always get along?
Google’s Most Searched Fads of 2017
Google’s Year in Search continues as the company looks back on the most searched fads of 2017.
Facebook Analytics: A Beginner’s Guide
Facebook Analytics’ omni-channel reporting provides this precious data. Here’s how to use it.
How to Create a Digital Marketing Predictive Analytics Model
Here’s how predictive analytics models can help you completely transform every aspect of digital marketing.
Viewport Time: The Ultimate User Engagement Metric?
Viewport Time is a user engagement metric that can potentially revolutionize search marketing.
Content KPIs: Are You Measuring Your Content Correctly?
Here are some of the top content KPIs that you can use on your blog posts, podcasts, case studies and webinars.
Making Sure You Think About Your Search Universe
Learn how you can harness data from various sources and why you should start building your own Search Universe.
Google’s Year in Search: Top Queries in 2017
Google has released its annual Year in Search report, detailing the top queries of the year across 15 different categories.
How to Spy on Your Customers to Get Blog Ideas
Forums, comments, and communities are veritable goldmines for blog ideas. Here’s how to scrape their info.
![Are Ad Extensions Actually Costing You Conversions? [DATA]](https://www.searchenginejournal.com/wp-content/uploads/2017/10/ad-extensions-760x400.webp)
Are Ad Extensions Actually Costing You Conversions? [DATA]
Find out how ad extensions might be negatively impacting your paid search campaigns.
How to Evaluate Content Promotion Performance on Social Media
Trying to measure the effectiveness of your content promotion efforts on social media? Here’s a simple guide.
Here’s Why You Can’t Succeed Without a Content Gap Analysis
Find out why conducting a content gap analysis is just as important as having a complete chocolate chip cookie recipe.
SEO Audits That Build Leads & Sales
How Google ranks websites and how to apply those insights to a site audit to increase sales and leads.
Visual Listening: How to Turn Selfies Into Sales
Learn how you can use visual listening to find influencers, leverage user-generated content, and drive conversions.
![How to Make Search Data the Center of Your Universe [PODCAST]](https://www.searchenginejournal.com/wp-content/uploads/2017/10/Search-Engine-Nerds-Ep139-Banner-760x400.webp)
How to Make Search Data the Center of Your Universe [PODCAST]
DeepCrawl’s Jon Myers explains how you can harness data from various sources to get a comprehensive overview of your website.
5 Critical Factors When Assessing Competitors
Use these five critical knowledge points to assess your competition before establishing your digital marketing goals.
8 Ways to Measure Social with Google Analytics
Here are eight Google Analytic reports and tools that can help us prove the value of social media marketing
How to Use Facebook Page Insights Like an Expert
Make the best out of your Facebook business page with the help of Facebook Insights. Here’s how.
The Most Googled Halloween Costumes of 2017: Wonder Woman, Clowns & Unicorns
Google has revealed the top Halloween costume trends for 2017, and they may be different from what you’re expecting.
What Apple’s Intelligent Tracking Prevention Means for Advertisers
Find out the impact of Apple’s ‘Intelligent Tracking Prevention’ to digital advertisers, and what you can do to adapt.
3 Quick SEO Wins Lurking Inside Google Analytics
Use Google Analytics data to help drive more people to your site, get them to stick around longer, and convert.
How to Integrate & Visualize Any Source in Google Data Studio
Learn how to use Google Data Studio’s Community Connectors to incorporate, integrate, and visualize data from any third-party source.
4 Important Competitive SEO Data Points You Should Always Watch
Consistently watching your visibility, indexation, links, and attention will help you gauge whether you’re remaining competitive in SEO.
Competitive Link Analysis: How to Audit Your Competitors’ Links
Learn how to conduct a competitive backlink analysis and gain insights to improve your SEO strategy.
Too Many Links: Strategies for Disavow & Cleanup
Follow this step-by-step guide to disavowing links and stay in good graces with Google.
Google Reveals Most Popular ‘How To’ Searches
Site owners looking to capitalize on “how to” searches now have an all new source of data at their fingertips.
The SEO Primer to Learning Data Science Basics
Here’s how you can learn the basics of data science and why it will help you in your SEO career.