Marketing Analytics

Learn how to measure and analyze your SEO and digital marketing performance, understand your audience, turn data into actionable insights, and grow more efficiently.

The Guide to Content Marketing Competitive Intelligence

By Aaron Agius

The technology was a novelty when Siri first came on the market, but now we have Google Voice Search, Alexa, and many other voice recognition...

8 min read
2.6K Reads
Nov 18, 2016

3 Competitive Factors That Influence (or Hinder) Your Online Success

By Stoney G deGeyter

Take a look at three competitive factors that you need to review, assess, and understand if you want to build a web marketing campaign that...

8 min read
4.9K Reads
Nov 6, 2016

The Power of Analytics: An Interview with Annie Cushing

By Meg Cabrera

At Vegas Pubcon 2016, Brent Csutoras, Chief Social Media Strategist at SEJ, sat down with Annie Cushing, the ultimate go-to person about analytics and founder...

2 min read
898 Reads
Oct 27, 2016

Google Tag Manager Gets More Mobile Support With AMP Containers

By Matt G. Southern

Google announced it is extending its efforts to make mobile tagging easier via Google Tag Manager with the support for Accelerated Mobile Pages

2 min read
1.7K Reads
Oct 25, 2016

Beyond ROI: 10 Marketing Metrics to Track Customer Sentiment

By Aaron Agius

There’s more than clicks to count when considering your customers. Evaluating the sentiment in their responses can help in all areas of your business.

8 min read
8.2K Reads
Oct 6, 2016

9 Surprising Sources for Cultivating Customer Data

By Aaron Agius

Cultivating customer data is critical for determining effective marketing campaigns. Now it’s easier than ever before. These sources are some of the best.

7 min read
866 Reads
Oct 5, 2016

Are Your Campaign’s Analytics Sailing in the Wrong Direction?

By Jacob Baadsgaard

Companies with effective marketing analytics are 12x more likely to increase their year-over-year return. Here’s how analytics can boost your marketing.