Marketing Analytics
Learn how to measure and analyze your SEO and digital marketing performance, understand your audience, turn data into actionable insights, and grow more efficiently.
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Google Search Data Reveals Top Trending Careers
A report from Google looks into search data to discover what careers people are pursuing following a record number of resignations over the past year.
7 Common Enterprise SEO Reporting Mistakes To Avoid
Is your reporting a snoozefest for stakeholders and team members? Improve your enterprise SEO reports by avoiding these 7 common mistakes.
6 Conversion Rate Optimization (CRO) Tips For Low Traffic Websites
Think CRO is too challenging with low traffic? Learn how to lower the confidence level of your tests and more for testing with low traffic.
KPIs & Metrics That Matter For Digital Marketing Success In 2022
Want to watch the webinar KPIs & Metrics That Matter For Digital Marketing Success In 2022 on-demand?
7 Ways To Segment Your Audience For Successful Retargeting
Boost engagement and conversions with these creative tips and tactics for retargeting audience segmentation.
Conversation Intelligence Trends & Tips From Invoca’s CMO
What’s next in conversation intelligence and how are brands using it today to power more effective marketing campaigns and business decisions? Dee Anna McPherson explains.
How To Appraise & Optimize Any Landing Page By Campaign Performance
Not sure what to do about low-performing landing pages? Here are two simple campaign metrics that can help you categorize and improve any landing page.
Google Study: 90% Of Customers Will Share Their Email For An Incentive
A study between Google and Boston Consulting Group shows 90% of customers will share their email address for a small incentive, such as a discount.
6 Tips For Giving Your Reporting Dashboards A Makeover
Turn clunky digital marketing and SEO reporting dashboards into useful analysis powerhouses with these tips for better charts and data visualizations.
11 Stunning SEO Data Visualizations To Inspire Your Reporting
SEO data visualizations make your reporting far more interesting and easier to digest. Here are 11 examples you can put to work in your reporting.
7 SEO Insights Search Analysts Need To Succeed & How To Find Them
Discover 7 critical SEO data analysis strategies, plus step-by-step guidance on producing each of these reports you’ll use as a Search Analyst.
Microsoft Clarity Analytics: Everything You Need To Know
Do you need Microsoft Clarity if you’re already using Google Analytics? Learn more about Clarity’s unique features and benefits here.
Avoid These 9 Enterprise SEO Reporting Mistakes That Devalue Your Data
Enterprise SEO reporting can meet the needs of all stakeholders, drive value for the business, and win greater buy-in for your SEO program. Here’s how.
How To Set Up Google Analytics For Shopify
Looking to grow your Shopify business? Here’s everything you need to know about setting up Google Analytics to inform smarter business decisions.
4 Tips For Measuring Your Brand Lift In Google Search
Don’t get hung up on unbranded search alone! See what these 4 free tools can tell you about optimizing your brand’s presence on Google.
11 Google Analytics Reports You Might Not Know About
Check out the 11 Google Analytics reports that you may not know about that can help provide additional insights for your marketing and website performance.
Impactful SEO Reporting: My Most Difficult Lessons Learned
SEO reporting can make or break the success of your strategy. Check out these five secrets to impactful reporting (learned the hard way).
How to Set Up Your Google Analytics 4 for Success
Google Analytics 4 will eventually be our only GA platform option so it’s important to learn how to set it up properly. Here’s how.
How to Use Python to Forecast Demand, Traffic & More for SEO
Forecasting can offer great value in SEO. Here’s how to get data-driven answers about possible trends in organic search using Python.
How to Calculate the ROI of Influencer Marketing Campaigns
It’s important to know how much is spent on Influencer Marketing to see if your efforts are worth it. Find tips and the formula here.
Data Clean Room: What It Is & Why It Matters in a Cookieless World
Data clean rooms are key for measuring advertising effectiveness in a soon-to-be cookieless world. Here’s everything you need to know.
How to Set Up Google Analytics Goals & 10 Tips to Get Ahead
Learn how Google Analytics goals give insight into your website audience. Get essential information about them, and whether they are converting toward your site objectives.
Google Analytics for Shopify Stores: Everything You Need to Know
Take your ecommerce business-building strategy beyond Shopify analytics with these 6 powerful GA4 reports you can create in minutes.
Marketing Productivity: What It Is & How to Measure It
Real productivity means moving towards the goals you set. Learn about marketing productivity and actionable steps you can take to improve it.
30 Social Media Metrics That Matter Throughout the Customer Journey
Deciding which social media metrics matter at different stages of the customer journey requires time and thought. Read about some important ones to consider here.
7 GA4 Features That Will (Hopefully) Make You Hate It Less
You may not love Google Analytics 4 any time soon, but there are a few things to like. Learn about some promising GA4 features here.
How to Understand User Behavior With Google Analytics
Want to increase conversions and ROI? Analyzing site traffic and understanding user behavior via Google Analytics will help. Here’s how.
5 Things Google Analytics Can’t Tell You & How to Get the Missing Info
Google Analytics was not intended to do everything. Here are 5 things GA can’t tell you and how to get the missing information.
Avoid These 10 Data Storytelling Mistakes That Undermine Your Expertise
Avoid 10 data storytelling mistakes and try these tips instead to better communicate digital marketing performance — good and bad.
Google Analytics 4 Backlash: GA4 “Sucks” and is “Horrible”
Search marketing community declares GA4 to be awful, unusable, and so bad it can bring you to tears. What is going on?