Marketing Analytics
Learn how to measure and analyze your SEO and digital marketing performance, understand your audience, turn data into actionable insights, and grow more efficiently.
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How to Use Machine Learning for SEO Competitor Research
Learn how to use machine learning for more precise, statistically relevant, and scalable SEO competitor research (with tools, code & more).
How to Create a Winning Content Strategy by Combining GA4 with a BI Tool
Learn how consolidating your marketing data in one place can empower you to create a successful data-driven content strategy.
Google Announces New Reporting Features in GA4
Google has announced new reporting features and changes coming to GA4. Here’s what marketers need to know!
3 Types of Data Science SEO Teams and How They Work
The team is the most important element in successful data science for SEO. Here are 3 main types of teams and how they work.
How to Get a Google Analytics Certification (& Is It Really Worth It?)
Getting certified in Google Analytics won’t be easy, but it will help you advance your career. Here’s a walkthrough of the process and benefits.
Track Your Way to Success With 11 Top Ecommerce SEO KPIs
There are many indicators that you’re on the right track to reach your sales goals. Track your ecommerce SEO success with these 11 KPIs.
3 Important Ways Search Data Can Fuel Your Business
There is great value in search data and expanding its use, depth, and application for meaningful business impact. Here are 3 ways to do so.
SEO’s Place in a Cookieless Web: Is Content the New Cookie?
Losing cookies may impact SEO. Here’s how content as the new cookie might help brands better understand user needs in a cookieless world.
How to Track Total Rankings in Data Studio With BigQuery
Tired of not being able to track total keyword rankings in Data Studio? Is Google Sheets crashing your computer? Try this BigQuery hack!
How to Use Website Traffic Analysis for Persona Development
Website traffic analysis (particularly Google Analytics) offers companies insight into their customers. Learn how you can build personas with this data.
Why Do Search Rankings on Some Keywords Fluctuate So Much?
There are many reasons why search rankings fluctuate. Read about why it happens and why it’s a good idea to focus on other metrics, too.
Content KPIs to Define Success at Every Stage of the Funnel
There are KPIs for every stage of the funnel. Learn about content KPIs, how to track them, and what they mean for your marketing goals.
How Paid Search Incrementality Impacts SEO (Does 1+1=3?)
SEO and SEM together can produce better results than one or the other. Learn more about paid search incrementality and see it in action.
Google Predicts These 4 Pandemic Changes Are Permanent
Companies have changed the way they do business since the pandemic. In a new report, Google forecasts which of those changes are here to stay.
How Enterprise Search + Business Intelligence Reveal Market Pulse
It’s important to keep a pulse on the market and be prepared for new conditions in an instant. Business intelligence can help search with that.
How to Perform an In-Depth Technical SEO Audit
Learn a step-by-step process for creating a comprehensive technical SEO audit for your clients.
62% of People Say Customer Photos Influence Purchase Decisions
A new report shows user-generated content, such as photos uploaded by customers, plays a significant role in purchase decisions.
7 Local Marketing Measurement Best Practices for Times of Crisis
Local search changes significantly in times of crisis. Learn best practices to measure the success of local marketing during unpredictable events.
Top Super Bowl LV Ads: Brand Impact & Marketing Takeaways
Who were the winners and losers in this year’s Super Bowl Ads? Enjoy these marketing takeaways from the funniest & best ads.
How to Filter Out Referral Spam in Google Analytics
It has always been pretty straightforward to filter spam referral traffic. However, the plot thickened in October 2020 when Google launched Google Analytics 4.
3 Ways to Quickly Compare Your Website with Your Competitors
Here’s how to quickly compare your site to the SEO competition and learn from them.
Enterprise SEO in 2021: The Importance of Insights & Value of Action
How can enterprise SEO contribute to organizations in 2021? Read about the essential role enterprise SEO professionals can take on this year.
14 Essential Data Studio Visualizations for Paid Search Marketers
These visualizations are easy to create and provide clear, high-value data and insights for your clients and leadership teams.
Profit per Click: What It Is & Why You Should Track It
Are you consistently and correctly quantifying the value created for your clients via marketing? Learn how a profit per click model can do that.
Google Data: Top Holiday Shopping Searches
Google’s latest guide to holiday shopping trends is now available with insights into top searches and most popular products.
Google Shares 16 Stats About Holiday Shoppers
Google shares 16 stats about holiday shoppers in a new document detailing recent shifts in consumer behavior.
3 Reasons Why You Need to Integrate CRO with SEO
It’s high time for companies to reconsider a more integrated approach to deploying SEO with CRO. Here are three reasons why.
The 14 Best Ways to Use UTM Parameters for Conversion Tracking
UTM codes are great for determining which channels drive the most traffic, but did you know you can use them to track so much more?
How to Calculate ROI for SEO When Targeting a Set of Keywords
This six-step guide will help you set up a spreadsheet where you can calculate your ROI for SEO based on keyword volume data.
12 Proven Steps to Boost Your Organic CTR in Google
Improving your Organic CTR means more traffic for your website without necessarily having to improve your ranking. Here are 12 things you can do.