Marketing Analytics
Learn how to measure and analyze your SEO and digital marketing performance, understand your audience, turn data into actionable insights, and grow more efficiently.
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Amazon Brand Analytics: Getting the Most Out of Your Sales on Amazon
Make the most of your Amazon Brand Registry membership. Learn how to use brand-specific and Amazon-wide data from Amazon Brand Analytics to your advantage.
Measuring SEO Value Beyond Rank & File: How to Attribute Content Value
The value of content shouldn’t be measured by SEO metrics only. Learn why and how you should look at content from a customer-centric perspective.
6 Reasons Why You Need a Marketing Data Warehouse
Wasting too much time on manual reporting? Sick of siloed data? Then a marketing data warehouse might just be the right solution for you.
UTM Parameters Explained: A Complete Guide for Tracking Your URLs & Traffic
UTM parameters can be extremely beneficial for tracking the success of your campaigns. Learn about them and their abilities in this guide.
How to Measure Content Marketing Success Using Google Data Studio
Looking for a way to measure whether your content marketing is successful? Here’s how you can use Google Data Studio to calculate the ROI.
Google Lists 5 Key Trends Shaping Consumer Behavior Amid COVID-19
Google has published a new set of research designed to help marketers respond to the changes brought on by COVID-19.
A/B Testing: Why & How to Do Split Testing on Your Website
A/B testing is the process of setting up two versions of one page, and testing which page outperforms the other. Here’s how to do it.
3 New ‘Must-Know’ Trends for Marketing
Let’s explore three of the search trends emerging out of the Coronavirus climate, along with practical ways to leverage them for your business.
3 of the Best Google Analytics WordPress Plugins
Check out these Google Analytics plugins, which can make a huge impact on the performance of your WordPress site.
Rank Tracking Isn’t What It Used to Be – So What’s Next?
It’s time to rethink rank tracking and account for the true visibility of a web listing in search.
Your SEO Roadmap Is Wrong: Mapping Digital Success & SEO Through Uncertain Terrain
There is one indicator that we can use to help us know where to go from here: our audience.
Share of Voice: What It Is, Why It Matters & How to Measure It
Start measuring share of voice (SOV) and determine your position in the market.
How to Conduct a Complete Google Ads Audit
Use this 8-step Google Ads account audit process to find areas in need of improvement, expansion, or optimization.
Google Reveals How Search Behavior Has Changed During COVID-19 Pandemic
Google has published data on recent search trends, revealing the top 5 ways search behavior is changing during the pandemic.
SEO in the Age of COVID-19: Organic Impacts on the Retail Industry
Here’s how the organic performance of essential and non-essential retailers is changing as a result of COVID-19.
A 4-Part Framework for Diagnosing & Solving SEO Problems
Algorithmic, technical, seasonal and competitive factors affect your organic search performance. Learn the systematic way to solve your SEO issues.
Coronavirus And The Impact On Businesses So Far – Who’s Up & Who’s Down?
A report reveals the business impact of Coronavirus in the US, including which categories are up and which are down.
Safari Announces Full 3rd Party Cookie Blocking
Safari announced full 3rd party cookie blocking, two years ahead of Chrome. May affect advertisers.
7 Ways COVID-19 Is Affecting Search Traffic & How SEOs Can Respond
Here are seven ways COVID-19 seems to be affecting SEO metrics and how we should consider responding.
What Is a Competition Analysis?
Learn the elements of a successful competition analysis, and how to use it to assess any website in any industry.
Why an Audience Analysis Is Necessary to SEO
Doing only a competitor analysis to discover keywords isn’t enough. Here’s why you also need to do an audience analysis.
Why Using Conversions Imported From Analytics to Google Ads Does Not Actually Make Sense
Here’s why importing your conversions from Google Analytics to optimize your Google Ads campaigns doesn’t make sense.
How to Find Unnatural Links to Your Site & What to Do About Them
What is an unnatural link and how do you fix them? Find the answers here.
Unpacking the CausalImpact of Google’s Double-Dipping Featured Snippet Update
How much did Google’s featured snippet update impact clicks and click-through rate? Here are some surprising (and unsurprising) conclusions.
3 Worthy, Measurable, Growth-Centered Content Marketing Goals
Do you have content marketing goals? Focus on these three growth-centered goals that you should measure right now.
How to Measure Success in PPC Campaigns With & Without Conversion Data
Here’s how you can measure the success of your paid search campaigns with or without conversion data.
Understanding the Role of a Technical SEO Audit
Know and understand the key components, best tools, and the right mindset required to effectively do a technical SEO audit.
6 Types of User Behavior to Track on Your Website & the Tools to Do It
Start tracking user behavior on your website and identify the tools you need to get the right data.
3 Types of Keyword Tracking
Here are three different types of keyword tracking techniques that can take you from beginner to pro.
Answer All the Important Questions: Actionable Tasking
This guide shows how and where to answer all the important questions visitors have.