Marketing Analytics
Learn how to measure and analyze your SEO and digital marketing performance, understand your audience, turn data into actionable insights, and grow more efficiently.
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What Is the Best Way to Track Organic Conversions?
The nuance of measuring organic conversions is much more complex. Here’s why.
How to Perform an In-Depth Technical SEO Audit
Learn a step-by-step process for creating a comprehensive technical SEO audit for your clients
How to Write SEO Proposals That Prove Your Value & Eliminate Client Concerns
These tips can help SEO agencies write better proposals that prove value and eliminate client concerns.
When to Use Data Science in SEO
Here’s how data science intersects with search and why SEO pros must learn more about AI and machine learning.
![How to Build a Link Analysis Dashboard with the Google Query Function in Google Sheets [Free Template]](https://www.searchenginejournal.com/wp-content/uploads/2019/12/how-to-build-a-link-analysis-dashboard-with-the-google-query-function-in-google-sheets-5df3907699a6f-760x400.webp)
How to Build a Link Analysis Dashboard with the Google Query Function in Google Sheets [Free Template]
Learn how to use Google’s query formula in order to build link analysis dashboards in Google sheets.
Google Launches a Hub for Top Trending Product Searches
Google has launched a home on the web for marketers to discover the top trending product searches across different categories.
Google Reveals Top Trending Searches of 2019
Google released its annual list of top trending searches, revealing the most popular topics in 2019 across different categories. Google’s data can be filtered by...
How Your Digital Agency Can Leverage Client Reports to Prove Value
Here’s how top digital agencies are leveraging reports to prove value and find up-selling opportunities.
63% of Consumers Don’t Know How Search Results Are Categorized
A study of US consumers shows that many don’t fully understand what goes into ranking web pages in search results.
The ROI of Ranking in Google Search: How Organic Search Can Save You Thousands
Use this formula if you need to justify the investment on SEO and content over paid search.
Google Releases Study of 2019 Holiday Shopping Trends
Google has released new behavioural insights into 2019 holiday shoppers, with tips on how to sell to US consumers.
A 50-Point Audit for Getting Started with Local SEO
This local SEO checklist covers 50 on-site and off-site points you need to audit.
New Report Reveals the 3 Trends Shaping Email Marketing in 2020
A new report from eMarketer reveals the trends that that will shape email marketing practices throughout 2020.
Google Reveals the Top Halloween Costume Searches for 2019
Google has released its annual edition of ‘Frightgeist’ – a roundup of the year’s top Halloween costume searches.
4 Simple (But Detrimental) Mistakes to Avoid When Disavowing Links
Avoid making costly mistakes when disavowing links. Here are four key mistakes to avoid in the disavowing process.
How to Uncover Powerful Data Stories with Python
Discover how you can come up with powerful visualization and data stories by piggybacking on other popular data visualizations.
Two Social Media Vanity Metrics You Need to Stop Tracking
Here’s why you should stop tracking Facebook Page Likes and Followers and what you should be doing instead.
Only 50% of Consumers Believe Search Results Provide Accurate Information About Brands
Research on the expectations of consumers searching for brand information finds only half believe information in search results is accurate.
How to Integrate Keyword Mapping into Data Studio
Learn how to set up your own automated SEO reporting dashboard using a free keyword map template.
How to Identify Your True Web Audience
Discover how to perfect your web audience intelligence with Google Analytics, as well as PPC and social advertising channels.
Meet SEMrush’s Solution for Industry Benchmarking: Market Explorer
Discover how SEMrush’s new Market Explorer tool can be your secret weapon for marketing success.
Study Finds Which Types of Digital Ads Are Most Annoying for Consumers
A survey of US digital ad buyers reveals which types of ads are likely to be most annoying for consumers.
Study Finds 4 in 10 Smart Speaker Users Engage in Shopping-Related Activities
A study on how US consumers use smart speakers finds 4 in 10 engage in some kind of shopping-related activities.
72% of Marketers Have No Plans to Optimize for Voice Search
A study of top marketing priorities for 2019-2020 finds 72% of respondents have no plans to optimize for voice search.
How Data Science Empowers Performance Marketing & SEM
Here’s how you can leverage data science to directly improve the performance of your paid search campaigns.
33% of People Are Now Using Voice Assistants Regularly
In a new report, eMarketer declares the use of voice assistants has reached a “critical mass.”
How to Calculate the ROI of Link Building
Learn how to calculate the ROI of your link building campaigns, either on a short-term or long-term basis.
Kraft Heinz: Isn’t Anyone Going to Help That Poor Brand?
Fast-Moving Consumer Goods and Consumer Packaged Goods brands can learn some YouTube marketing lessons from Kraft Heinz.
Why Last-Click Attribution Is Killing Your PPC Performance
Last-click attribution might be killing your PPC performance. Here’s what you can do about it.
Ad Reporting Discrepancies: What to Do When Your Data Doesn’t Match
Here’s what you can do when data doesn’t line up between your online advertising platforms.