Marketing Analytics
Learn how to measure and analyze your SEO and digital marketing performance, understand your audience, turn data into actionable insights, and grow more efficiently.
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How to Optimize Google Ads When Average Position Disappears
These metrics can replace ‘average position’ on Google Ads and help you better optimize your PPC account.
7 Steps to Drive More Conversions with a User-Focused Content Matrix
Give users content they need. Use this content matrix to create content pillars around your target audience.
3 Areas to Audit on Local Sites to Create a Stronger SEO Foundation
Audit and correct any issues you find in these three areas to create a stronger local SEO foundation.
3 Ways Quality Data Can Help You Achieve SEM Success
Quality data is key to SEM program success. Learn why using it the right way helps boost conversions and ROI.
3 Tips for Taking Action from Your Website Data
Here are three data-driven actions that will help support your company toward search marketing success.
How to Calculate the ROI of Your SEO Campaigns Using Google Analytics
Prove your worth by estimating the ROI of your SEO services. Here’s how to do the math.
17 Tips & Tricks to Improve Your Content
Take your content to the next level. Here are 17 tips, tricks, and tools that can improve your content.
What Is Dwell Time & Why It Matters for SEO
Learn what dwell time is, how it can affect rankings, and why you shouldn’t dwell on this metric too much.
How to Build an Executive/KPI Dashboard to Prove Your PPC Value
Here’s how to find your key success metric, prove the value of your work, and make your bosses happy.
Which Brand (Not Which Ad) Won Super Bowl 2019?
Let’s review the best brands and ads that won Super Bowl 2019, the biggest commercial event of the year.
How to Set & Achieve Realistic SEO Goals
Discover the three key steps that will help you in setting and achieving your SEO goals this year.
DuckDuckGo Hits a Record 1 Billion Monthly Searches in January 2019
DuckDuckGo hit a new record in January of over 1 billion searches served throughout the month.
Top 10 User Engagement KPIs to Measure
Here are some of the most common (and most important) user engagement metrics you should be tracking.
Google Produced 96% of US Mobile Search Visits in Q4 2018
Google accounted for 96% of all US mobile organic search visits in the fourth quarter of 2018.
What Digital Marketers Need to Know About Cookies & Tracking
Here’s what you need to know about cookies, examples of when cookies can and can’t be trusted, and tracking alternatives.
Less Than 1% of Customers Leave Feedback for Businesses
A new study on brand feedback reveals just how minor the vocal minority really is.
5 Unexpected Things You Can Learn from Facebook Tests
Here are five easy and low-cost Facebook tests you can run to improve your website and marketing.
15 Important Conversion Metrics & Business KPIs You Should Track
Improve your marketing performance and make your business more profitable by monitoring these crucial conversion metrics and KPIs.
![91% of Brands are Moving Toward In-House Digital Marketing [STUDY]](https://www.searchenginejournal.com/wp-content/uploads/2019/01/shutterstock_1221425926-760x400.webp)
91% of Brands are Moving Toward In-House Digital Marketing [STUDY]
A new study reveals that 91% of brands have moved at least a part of their digital marketing operations in-house.
What Search Marketers Need to Know About Attribution
There are many attribution models out there… but which ones should you paying be attention to?
Can Harmonic Centrality Be the New PageRank?
Here’s an in-depth look into harmonic centrality, why it’s useful for search engines, and how it compares against PageRank.
Top 13 SEO Metrics to Track Content Performance & Engagement
Here’s a look at some of the most common SEO metrics which you need to know.
Your Guide to Picking the Right KPIs for Content
This guide will show you which specific KPIs are most important to B2B or B2C companies, marketing agencies, and publishers.
Why International Search Marketers Should Care About Brand Measurement
Learn how brand measurement will help you diagnose your issues, discover opportunities, and start improving.
How to Analyze Audience Performance with Google Analytics
This post will show you how to set up and analyze the Audience report in Google Analytics.
Digital Extortion: Don’t Let Your Data Be Held Hostage
SEO clients must always ensure that they own their website data – not their agency. Here’s why.
Why Optimizing for Quality Score Still Matters & How to Do It
Here’s how you can boost the quality of your keywords, ads, and landing pages for a higher score.
5 Useful & Easy Google Ads Metrics You Should Monitor
With all the Google Ads metrics available, how do you know what matters and where to start? Find out here.
![90% of Top Content Marketers Aim to be Useful, Not Promotional [STUDY]](https://www.searchenginejournal.com/wp-content/uploads/2018/10/Untitled-design-60-760x400.webp)
90% of Top Content Marketers Aim to be Useful, Not Promotional [STUDY]
A new study shows 90% of top-performing B2B content marketers put their audience’s needs ahead of their company’s message.
Why Replication Is Critical for Every Web Marketing Test
Tests that can’t be replicated aren’t scientifically valid. Here’s how to improve the validity of your online marketing experiments.