Paid Media
Paid media advertising tips and insights for PPC, display ads, branded content, and additional paid advertising channels.
Google Brings Loyalty Offerings To Merchant Retailers
Google launches Merchant loyalty offerings, bringing member pricing and shipping into Shopping ads and free listings while adding a loyalty goal in Google Ads.
Ad Hijacking Explained: Over $12 Billion Lost To Hidden Tactics
Ad hijacking is a serious issue for online advertisers. Find out how to detect and combat ad hijacking effectively.
The 5-Step Process To Setting Crystal Clear PPC Goals
Want better PPC results? It starts with asking better questions. Use this five-phase system to align your media strategy with client revenue goals.
Tips For Running Competitor Campaigns In Paid Search
If you’re testing competitor bidding in paid search, this guide walks through the ethics, setup, targeting, and pitfalls to watch for.
Google Confirms New Google Verified Badge for Local Services Ads
Google is launching the Google Verified badge in October 2025, replacing multiple Local Services Ads trust signals with one simplified identity for advertisers.
Google Quietly Announces Search Partner Network Placement Visibility
Google finally adds Search Partner reporting. See where your ads run, review placements, and decide if Search Partners deserve a place in your budget.
Breaking Down Optmyzr’s Study on Amazon’s Exit from Google Ads
Explore Optmyzr’s study on Amazon leaving Google Ads: why clicks increased but value declined, and what it means for advertisers across industries.
Why CMOs Should Rethink ROAS As A North Star Metric
ROAS looks great in reports, but it can distort your strategy. Here’s how to rethink your KPIs for long-term growth, not just short-term wins.
Google Expands iOS App Marketing Capabilities
Google updates iOS App Install campaigns with new ad formats, smarter bidding, and privacy-first measurement. Here’s what it means and how marketers can adapt.
YouTube Lets Creators Pick Exact CTAs In Promote Website Ads
YouTube’s Promote tool now lets you choose specific calls to action for website traffic campaigns, like “Book now” or “Get quote.”
Google: Invalid Ad Traffic From Deceptive Serving Down 40%
Google cites a 40% drop in invalid ad traffic from deceptive serving, helping protect budgets and keep billing clean for advertisers.
Google Expands Performance Max Controls and Reporting
Google Ads just launched new Performance Max controls and reporting tools to improve targeting, creative visibility, and new customer acquisition tracking.
Ask A PPC: How Do I Avoid Cannibalization On Similar Products?
Running ads for similar products across brands? Learn how to manage internal competition, protect CPCs, and avoid self-sabotage in paid search.
Study: Advanced Personalization Linked To Higher Conversions
Deloitte research commissioned by Meta shows personalization boosts conversions by 16%, with a framework to assess and improve your strategy.
The Great Reversal: Why Agencies Are Replacing PPC With Predictable SEO
Learn why SEO is essential for long-term growth and how it compares to PPC spending in today’s digital landscape.
Why Your PPC Structure Should Mirror Your Business Model
When PPC structure mirrors the business model, reporting gets easier, budgets make sense, and results actually matter. Here’s a practical guide.
PPC Audience Strategy: Targeting Vs. Observation (With Examples)
Audience settings in Google Ads aren’t set-and-forget. Use this guide to fine-tune “Targeting” and “Observation” for better results.
Performance Max: I Was A Skeptic & Now I’m Devout (Even In Bing)
What made a Performance Max critic finally embrace it in both Google and Bing? Clear, measurable results proved automation can drive real value at scale.
The Hidden Cost of Google Ads: Stop Wasting Budget Bidding Against Yourself
Join us for a data-backed session where we break down how to detect, diagnose, and eliminate unnecessary branded ad spend.
Google Performance Max: Everything You Need To Know
Learn how to set up, optimize, and troubleshoot Google Performance Max campaigns with this updated guide covering features, reporting insights, best practices, and use cases.
Don’t Overlook Mid-Funnel Prospects: AI PPC Strategies For Business Growth
Marketers often skip the mid-funnel and lose high-quality leads. This article breaks down AI-driven PPC tactics that keep prospects moving toward conversion.
Should Advertisers Rethink The ‘For Vs. Against’ Stance On Performance Max?
Performance Max blends automation and scale, but at what cost? Get a level-headed look at where it fits in modern PPC strategy.
How To Calculate Your ROAS & Ways To Use It
ROAS is simple to calculate, but powerful when used right. Here’s how it fits into budgeting, bidding, and business outcomes.
Scaling PPC Campaigns Sustainably: Use The SCALE Framework To Move Beyond Actionism
A clear PPC growth system that avoids costly overreactions and delivers long-term profitability through focused, strategic scaling.
What Is Paid Media: The Different Types & Examples
Not all paid media is created equal. Know what works where – and why – before you pour money into your next campaign.
Ask A PPC: How To Make Microsoft Advertising Profitable
Want better ROI from Microsoft Advertising? In this week’s Ask A PPC, Navah Hopkins tackles common frustrations and shows what profitable advertisers do differently.
Why Google Ads Fails B2B (And How to Fix It)
Unlock the potential of Google Ads for B2B marketing. Discover how to enhance lead quality and improve campaign performance.
How To Get The Perfect Budget Mix For SEO And PPC
PPC drives results fast. SEO builds over time. Here’s how to budget for both with realistic expectations and measurable business outcomes.
Is Your Conversion Data Misleading You? 7 Common Google Ads Tracking Issues
Faulty conversion tracking can tank PPC campaigns. Here’s how to fix the seven most common Google Ads tracking issues hurting your performance.
The Strategy Gap: Social Video Is Not PPC Video
CMOs looking to improve ROAS should rethink video. This article outlines why social content repurposing is killing performance and what to do instead.