Paid Media
Paid media advertising tips and insights for PPC, display ads, branded content, and additional paid advertising channels.
7 Creative Ways To Leverage Video In Marketing
Looking to create unique video content? This guide will show you how to think outside the box and come up with fresh video marketing ideas.
Smart Bidding In Google Ads: In-Depth Guide
Drive better results with Smart Bidding in Google Ads. Learn how to use this advanced feature to optimize your PPC campaigns.
Google Ads Update: Misleading Landing Pages Now Demoted
Google’s new ads rules demote confusing landing pages and reward those aligned with user intent.
Maximizing Foot Traffic With Hyper-Targeted Local PPC Strategies
Get more customers through your doors with hyper-targeted local PPC.
15 Interview Questions To Ask Your Next Digital Marketer Candidates
Want to hire the best digital marketer for your team? Find out the key interview questions to ask and find the right candidate this year.
Google Demand Gen Campaigns Just Got A Major Update
Google is rolling out new enhancements to Demand Gen campaigns, including expanded channel controls, AI-powered creative updates, and improved retail features.
Ask A PPC: How Can You Tell If You’re Overspending?
Learn how to avoid overspending your campaign budget and ensure accurate conversion tracking in this latest edition of Ask A PPC.
Why Alignment With Customer Service Is Crucial For PPC
Understand the significance of customer service in PPC strategies. Discover how it can influence customer loyalty and long-term business growth
Google Launches Open-Source “Meridian” Marketing Mix Model
Google launches Meridian, an open-source marketing tool using advanced modeling to optimize ad budgets and measure campaign effectiveness.
Advertising Dependency: How To Create Marketing Resilience
Reduce risk and increase marketing resilience. Find out how channel diversification can help your business maintain growth even during challenging times.
Meta Threads Takes the Next Step By Launching Ads
Meta tests image ads on Threads, offering new opportunities for advertisers. Learn why this matters, how it works, and what brands should do now.
Google Ads Introduces Advanced Targeting For Performance Max
Google Ads updates Performance Max with advanced controls, improved reporting, and smarter targeting to optimize campaign performance.
Google Phrase Match: Everything You Need To Know
Google’s ad targeting systems prioritize intent-based matching. Learn how phrase match keywords can now capture broader, intent-aligned search terms for more effective ad campaigns.
Paid Media Marketing In 2025: 7 Changes Marketers Should Make
Get ready for the future of paid media campaigns. Dive into the game-changing developments this year, from AI advancements to privacy updates.
Cross-Channel Remarketing Campaigns: A Complete Guide
Learn how cross-channel remarketing can maximize your advertising efforts by targeting customers across different devices and platforms.
Microsoft Launches Multi-Format Campaigns for Audience Ads
Discover Microsoft Ads’ new multi-format campaigns for Audience ads. Simplify ad management by combining native, display, and video formats in one campaign.
Top 10 Emotionally Engaging Holiday Ads Of 2024
What is the top emotionally engaging holiday ad this year? What are the common themes that resonated with audiences? Read on to learn more.
GA4 Metrics Every Advertiser Should Pay Attention To
Unlock valuable insights with GA4 metrics. Discover what users are doing on your site beyond initial ad clicks.
How To Optimize TikTok Ads After You Set Up Your Campaign
This guide will show you how to harness the potential of TikTok ads to boost brand awareness and drive conversions.
Google Ads 2024 Recap: With An Eye To 2025
Get insights into the top trends and launches in Google Ads. Learn how to engage audiences and drive better results with the latest advertising products.
Insights From Microsoft Ads Partners: Copilot And PMax
Discover Microsoft’s latest updates on Copilot and ads, including enhanced ad integration, Performance Max optimization, and insights into AI-driven conversational search.
Google Product Studio Rolls Out To Additional Countries
Google expands Product Studio to additional countries, an AI-powered tool for creating standout product visuals, helping businesses enhance listings and drive results with ease.
A Complete Guide To PPC Ad Targeting Options
Discover top PPC ad targeting options to maximize your campaign’s performance. Learn how to reach the right audience with precision and boost ROI.
Google Announces New ‘Dating & Companionship’ Ads Policy
Google introduces ‘Dating and Companionship’ ads policy, including mandatory certification for dating app advertisers starting in March.
Using Google Merchant Center Next For Competitive Analysis
Boost your ecommerce sales with Google Merchant Center Next. Learn how this advanced tool can help you manage and optimize your product listings.
DOJ Says Google Controls 91% Of Ad Market; Google Says 10%
The US Department of Justice and Google present closing arguments in antitrust case regarding alleged monopoly of digital ad market.
LinkedIn Reveals Data-Backed Formula For B2B Ad Success
LinkedIn unveils research-backed creative principles to boost B2B ad performance, as 90% of CMOs seek bolder marketing approaches.
Should You Be Bidding On Your Brand Keywords In 2025?
Boost your paid search strategy with brand bidding. Discover how targeting relevant keywords can maximize your online visibility and drive conversions.
How To Avoid Search Budget Cannibalization For A Better Share Of Spend
Find out how shared budgets can negatively impact your search marketing campaigns and what you can do to prevent budget cannibalization.
Google Rolls Out First-Party Data Solution For Analytics Users
Google Analytics launches Customer Match beta, enabling advertisers to enhance remarketing using first-party data instead of third-party cookies.