Paid Media
Paid media advertising tips and insights for PPC, display ads, branded content, and additional paid advertising channels.
3 Ways AI Is Changing PPC Reporting (With Examples To Streamline Your Reporting)
Explore the power of AI in PPC reporting. Discover how it fills data gaps, surfaces insights, and streamlines reporting.
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10 Top Converting Landing Pages That Boost Your ROI [With Examples]
Explore proven strategies for creating high-performing landing pages that guide users towards action and conversion goals.
Ask A PPC: Is Google Ads Still Good Value For Money For Low Budget Accounts?
Learn how to make Google ads for low budget work for you, even with limited spending, to achieve your marketing goals.
Google’s VP of Ads and Commerce Outlines 2025 Priorities
Google Ads is doubling down on AI, personalization, and new ad formats in 2025. Here’s what’s changing and how advertisers should prepare for these shifts.
10 Google Shopping Product Feed Optimization Tips & Tricks
Master Google Shopping product feed optimization with these expert tips. Improve visibility, conversions, and ROAS with smarter data, better images, and structured attributes.
How To Navigate Performance Fluctuations In Google Shopping Campaigns
Learn how to navigate the ups and downs of Google Shopping campaigns. Find out how to troubleshoot performance fluctuations and communicate effectively with clients.
TikTok Ads Achieve Highest Short-Term ROI, Says Dentsu Study
Study finds TikTok ads yield strong short-term ROI, outperforming other channels for immediate sales.
Beyond Tools: A Google Ads Guide To Detecting And Preventing Click Fraud In Lead Generation
Protect your marketing budget from click fraud scams. Learn how to detect and combat sophisticated click fraud tactics effectively in Google Ads.
13 Google Ads Settings To Check When Running International PPC Campaigns
Don’t let international PPC campaigns overwhelm you. Dive into these Google Ads settings to ensure targeted results and avoid costly mistakes.
How To Drive Google Shopping Growth With Only One Of Each Product
Investing in Google Shopping with only one of each product can be daunting. This post breaks down how to find success and scale.
Google Responsive Search Ads Just Got More Flexible
Google Ads just updated Responsive Search Ads to improve asset pairing and messaging consistency. Here’s what’s changing and how it could impact your PPC performance.
Why Google’s 4th Quarter Results Raise Questions for SEO & PPC
Panel of 6 search marketers share why Google’s Q4 2024 results may reflect shifts in user behavior and underlying instability
15 Interview Questions To Ask Your Next Digital Marketer Candidates
Want to hire the best digital marketer for your team? Find out the key interview questions to ask and find the right candidate this year.
Layering Success: How To Target High-Intent Users In Google Ads
Learn how audience layering in Google Ads can help you reach the right people and maximize the effectiveness of your advertising campaigns.
Google Updates Its Gambling & Games Advertising Policy
Google is updating its gambling advertising rules. Preview the changes before they go into effect on April 14.
7 Creative Ways To Leverage Video In Marketing
Looking to create unique video content? This guide will show you how to think outside the box and come up with fresh video marketing ideas.
Smart Bidding In Google Ads: In-Depth Guide
Drive better results with Smart Bidding in Google Ads. Learn how to use this advanced feature to optimize your PPC campaigns.
Google Ads Update: Misleading Landing Pages Now Demoted
Google’s new ads rules demote confusing landing pages and reward those aligned with user intent.
Maximizing Foot Traffic With Hyper-Targeted Local PPC Strategies
Get more customers through your doors with hyper-targeted local PPC.
Google Demand Gen Campaigns Just Got A Major Update
Google is rolling out new enhancements to Demand Gen campaigns, including expanded channel controls, AI-powered creative updates, and improved retail features.
Ask A PPC: How Can You Tell If You’re Overspending?
Learn how to avoid overspending your campaign budget and ensure accurate conversion tracking in this latest edition of Ask A PPC.
Why Alignment With Customer Service Is Crucial For PPC
Understand the significance of customer service in PPC strategies. Discover how it can influence customer loyalty and long-term business growth
Google Launches Open-Source “Meridian” Marketing Mix Model
Google launches Meridian, an open-source marketing tool using advanced modeling to optimize ad budgets and measure campaign effectiveness.
Advertising Dependency: How To Create Marketing Resilience
Reduce risk and increase marketing resilience. Find out how channel diversification can help your business maintain growth even during challenging times.
Meta Threads Takes the Next Step By Launching Ads
Meta tests image ads on Threads, offering new opportunities for advertisers. Learn why this matters, how it works, and what brands should do now.
Google Ads Introduces Advanced Targeting For Performance Max
Google Ads updates Performance Max with advanced controls, improved reporting, and smarter targeting to optimize campaign performance.
Google Phrase Match: Everything You Need To Know
Google’s ad targeting systems prioritize intent-based matching. Learn how phrase match keywords can now capture broader, intent-aligned search terms for more effective ad campaigns.
Paid Media Marketing In 2025: 7 Changes Marketers Should Make
Get ready for the future of paid media campaigns. Dive into the game-changing developments this year, from AI advancements to privacy updates.
Cross-Channel Remarketing Campaigns: A Complete Guide
Learn how cross-channel remarketing can maximize your advertising efforts by targeting customers across different devices and platforms.
Microsoft Launches Multi-Format Campaigns for Audience Ads
Discover Microsoft Ads’ new multi-format campaigns for Audience ads. Simplify ad management by combining native, display, and video formats in one campaign.