Ask Me Anything About PPC
Ask Me Anything About PPC is a monthly column where we answer your top questions about paid search. Have a question about PPC? Simply fill out our form and you might get your answer in our next edition of #AskPPC!
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How to Manage PPC Campaigns Without Complete Search Terms Data
Learn how the change in Google Ads search query reporting affects PPC advertisers and managers and ways to keep delivering optimized results.
What Are Local Service Ads?
Learn the differences between Local Service Ads, Google Guaranteed, and Google Screened, and why local businesses should care about these programs.
What’s the Best PPC Bidding Strategy?
Want to know which is the “best” bidding strategy for your PPC campaign? Start by learning each strategy’s objective, function, and pros and cons.
Which PPC Metrics Should You Focus On?
Your PPC metrics will depend on your campaign goals and whether you’re in testing or scale mode. Learn more here.
How Do I Improve My Click-Through Rate (CTR)?
Improving your PPC click-through rate comes down to pulling one of three levers. Read on to learn what they are and how they impact CTR.
How to Use Negative Keywords in Paid Search Campaigns
Identifying and implementing the right negative keywords to your PPC campaigns will ensure your budget goes where you intend. Learn the right approach here.
Why Is a Previously Rocking PPC Campaign Tanking?
Have a previously rocking PPC campaign that’s now tanking? Here are three things to look at and how to troubleshoot.
Match-Type Changes & Campaign Structure Choices
Find out whether match-type segmentation is a viable account structure and if a pure broad brand keyword is risky.